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List of Contents and Tables
CONTACT LENSES IN MEXICO - CATEGORY ANALYSIS ............................................................... 1 Headlines .......................................................................................................................................................................1 Trends ...........................................................................................................................................................................1 Competitive Landscape ...............................................................................................................................................2 Prospects .......................................................................................................................................................................2 New Product Developments ........................................................................................................................................3 Summary 1 New Product Launches 2008–2009 ......................................................................................3 Category Data...............................................................................................................................................................3 Table 1 Sales of Contact Lenses by Category: Value 2004-2009 .....................................................3 Table 2 Sales of Contact Lenses by Category: % Value Growth 2004-2009 ...................................3 Table 3 Sales of Specialist Contact Lenses by Type: % Value Breakdown 2004-2009 ...................3 Table 4 Contact Lenses Company Shares 2005-2009 .......................................................................4 Table 5 Contact Lenses Brand Shares 2006-2009 .............................................................................4 Table 6 Daily Disposable Company Shares 2005-2009 ....................................................................4 Table 7 Daily Disposable Brand Shares 2006-2009 ..........................................................................5 Table 8 Extended Wear Company Shares 2005-2009 .......................................................................5 Table 9 Extended Wear Brand Shares 2006-2009 .............................................................................5 Table 10 Two-Weekly/Monthly Disposable Company Shares 2005-2009 .........................................5 Table 11 Two-Weekly/Monthly Disposable Brand Shares 2006-2009 ..............................................6 Table 12 Sales of Contact Lenses by Distribution Format: % Analysis 2004-2009 ...........................6 Table 13 Forecast Sales of Contact Lenses by Category: Value 2009-2014 ......................................6 Table 14 Forecast Sales of Contact Lenses by Category: % Value Growth 2009-2014.....................7 EYEWEAR IN MEXICO - INDUSTRY OVERVIEW .............................................................................. 8 Executive Summary .....................................................................................................................................................8 Mexico’s Eyewear Market Suffers the Impact of the Global Crisis .............................................................................8 Generalised Reduction in Unit Prices of Eyewear Products ........................................................................................8 Multinational Firms Maintain Market Leadership .......................................................................................................8 Distribution Strategies Focus on Point-of-sale Location .............................................................................................8 Market Recovery Expected by 2011 ..............................................................................................................................8 Key Trends and Developments...................................................................................................................................8 Eyewear Market Impacted by Macroeconomic Crisis ..................................................................................................8 Imported Eyewear Products Continue To Dominate the Industry ...............................................................................9 Changing Demographics Driving Demand for Products ...........................................................................................10 Established Retailers Seek To Increase Their Customer Bases..................................................................................11 Fashion Trends Improve Market Performance ...........................................................................................................12 Market Data ...............................................................................................................................................................13 Table 15 Sales of Eyewear by Category: Value 2004-2009 ..............................................................13 Table 16 Sales of Eyewear by Category: % Value Growth 2004-2009 ............................................13 Table 17 Eyewear Company Shares 2005-2009 ................................................................................14 Table 18 Eyewear Brand Shares 2006-2009 ......................................................................................14 Table 19 Sales of Eyewear by Distribution Format: % Analysis 2004-2009 ...................................15 © Euromonitor International
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Table 20 Table 21 Table 22 Sample Report for Illustration ONLY
Sales of Eyewear by Sector and Distribution Format: % Analysis 2009 ...........................15 Forecast Sales of Eyewear by Category: Value 2009-2014 ...............................................16 Forecast Sales of Eyewear by Category: % Value Growth 2009-2014 .............................16 Definitions ...................................................................................................................................................................16 Summary 2 Research Sources.................................................................................................................16 © Euromonitor International
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CONTACT LENSES IN MEXICO - CATEGORY
ANALYSIS
HEADLINES

The macroeconomic global crisis affected the contact lenses market; in 2009, value sales declined by 2.9%
from their 2008 level.

The decline in consumers’ disposable income was the most important factor affecting this market, shrinking
by almost 7% between 2008 and 2009.

The only subsector that did not experience negative performance between 2008 and 2009 was twoweekly/monthly disposables, with sales rising by 0.3% in this difficult year.

Although the devaluation of the peso was expected to lead to an in increase in local prices, consumers
switched towards lower-priced items in order to offset the effect of this reduction in their budgets.

The market is expected to record sales of MX$4.9 billion by 2014
TRENDS

Like most consumer markets, contact lenses suffered a negative impact from the global macroeconomic
crisis. Consumers reacted conservatively by cutting their spending; most used their existing contact lenses
for longer, while some made greater use of spectacles.

The daily disposable subsector had the fastest growth over the review period, with a CAGR of 5%, while
sales of two weekly/monthlygrew with a CAGR of 1.4%.

The overall growth rate was clearly affected by global macroeconomic conditions in 2009. The market had
expanded at annual rates of 5–7% until 2008, began to decline in 2008 and became negative in 2009.

There were no significant marketing efforts by manufacturers or distributors to promote contact lenses to
Mexican consumers in 2009. There were no mass media advertisements on national television, and the only
marketing efforts were made through retailers using media companies with regional coverage to offer
discounts and other promotions.

Spherical contact lenses remain the most popular type among Mexican consumers; these are the only type
of lens that most of the population know. The share of coloured contact lenses increased in 2009, even
though they are considered as luxury products; toric lenses have also become markedly more popular as
they have become available in major cities.

As more regular users of contact lenses have approach the age of 40, which is commonly associated with
the onset of presbyopia, the demand for multifocal contact lenses has maintained a healthy growth rate. This
type of contact lens is suitable for consumers who prefer using contact lenses to bifocals.

The features of the products introduced in 2008 emphasised fashion, convenience and technology. Acuvue
Advance With Hydraclear was introduced to provide exceptional comfort and excellent vision with a
monthly disposable lens.

During the review period, CooperVision engaged in more activity in terms of introductions and relaunches
of products, and enhancements designed to provide greater comfort over extended periods. CooperVision’s
Expressions range introduced in six colours provide a more natural colour with greater comfort and
adaptation to the wearer’s eye.

Optometrists and ophthalmologists are commonly the first contact from whom a patient receives a
prescription and a recommendation concerning the types of eyewear that are available to correct a particular
visual problem. Manufacturers and suppliers maintain contact with these health professionals to ensure that
their own products are recommended, and ophthalmic doctors are increasingly the main channel for contact
lenses in this respect. Another trend that may develop is for retail outlets such as mass merchandisers and a
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handful of Internet stores that offer free overnight delivery, in order to present consumers with wide ranges
of products and competitive prices.
COMPETITIVE LANDSCAPE

Novartis Farmacéutica (Ciba Vision) and Johnson & Johnson (Acuvue) were amongst the leading
companies operating in the contact lenses sector in 2009. They have been very effective over the years in
positioning themselves in the minds of ophthalmologists, consumers and optical retailers.


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



PROSPECTS

During 2009–2014, sales in this sector are projected to decreaseat a CAGR of less than 0.9%. This reflects
the country’s estimated slow recovery from the global economic crisis, growth in the population aged 15–
64 (which include most users of contact lenses) at a CAGR of 1.9%, and the increased availability of laser
surgery at competitive prices to correct certain visual problems.



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Coloured
Multifocal
Spherical
Toric
Total
Data removed from sample
Source:
21.
100.0
21.6
100.0
21.8
100.0
22.0
100.0
22.2
100.0
22.
100.0
Official statistics, trade associations, trade press, company research, store checks, trade interviews,
Euromonitor estimates
Table 4
Contact Lenses Company Shares 2005-2009
% retail value rsp
Company
2005
2006
2007
2008
2009
100.0
100.0
100.0
Data removed from sample
Total
Source:
100.0
100.0
Trade associations, trade press, company research, trade interviews, Euromonitor estimates
Table 5
Contact Lenses Brand Shares 2006-2009
% retail value rsp
Brand
Company
2006
2007
2008
2009
27.7
100.0
27.1
100.0
27.8
100.0
Data removed from sample
Others
Total
Source:
28.5
100.0
Trade associations, trade press, company research, trade interviews, Euromonitor estimates
Table 6
Daily Disposable Company Shares 2005-2009
% retail value rsp
Company
2005
2006
Data removed from sample
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2007
2008
2009
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Data removed from sample
Total
Source:
100.0
100.0
100.0
100.0
100.0
Trade associations, trade press, company research, trade interviews, Euromonitor estimates
Table 7
Daily Disposable Brand Shares 2006-2009
% retail value rsp
Brand
Company
2006
2007
2008
2009
100.0
100.0
100.0
Data removed from sample
Total
Source:
100.0
Trade associations, trade press, company research, trade interviews, Euromonitor estimates
Table 8
Extended Wear Company Shares 2005-2009
% retail value rsp
Company
2005
2006
2007
2008
2009
100.0
100.0
100.0
Data removed from sample
Total
Source:
100.0
100.0
Trade associations, trade press, company research, trade interviews, Euromonitor estimates
Table 9
Extended Wear Brand Shares 2006-2009
% retail value rsp
Brand
Company
2006
2007
2008
2009
100.0
100.0
100.0
Data removed from sample
Total
Source:
100.0
Trade associations, trade press, company research, trade interviews, Euromonitor estimates
Table 10
Two-Weekly/Monthly Disposable Company Shares 2005-2009
% retail value rsp
Company
2005
2006
2007
2008
2009
100.0
100.0
100.0
Data removed from sample
Total
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100.0
100.0
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Source:
Trade associations, trade press, company research, trade interviews, Euromonitor estimates
Table 11
Two-Weekly/Monthly Disposable Brand Shares 2006-2009
% retail value rsp
Brand
Company
2006
2007
2008
2009
100.0
100.0
100.0
Data removed from sample
Total
Source:
100.0
Trade associations, trade press, company research, trade interviews, Euromonitor estimates
Table 12
Sales of Contact Lenses by Distribution Format: % Analysis 2004-2009
% retail value rsp
2004
Store-Based Retailing
Grocery Retailers
Non-Grocery Retailers
Electronics and
Appliance Specialist
Retailers
Health and Beauty
Retailers
Leisure and personal
goods retailers
Mixed Retailers
Other store-based
retailing
Non-Store Retailing
Direct Selling
Homeshopping
Internet Retailing
Vending
Total
Source:
Table 13
2005
2006
2007
2008
2009
100.0
100.0
Data removed from sample
100.0
100.0
100.0
100.0
Official statistics, trade associations, trade press, company research, store checks, trade interviews,
Euromonitor estimates
Forecast Sales of Contact Lenses by Category: Value 2009-2014
MX$ million
2009
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2010
2011
2012
2013
2014
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Daily Disposable
Extended Wear
Two-Weekly/Monthly
Disposable
Contact Lenses
Source:
Table 14
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Data removed from sample
Official statistics, trade associations, trade press, company research, trade interviews, Euromonitor estimates
Forecast Sales of Contact Lenses by Category: % Value Growth 2009-2014
% constant value growth
2009-14 CAGR
Daily Disposable
Extended Wear
Two-Weekly/Monthly Disposable
Contact Lenses
Source:
2009/14 TOTAL
Data removed from sample
Official statistics, trade associations, trade press, company research, trade interviews, Euromonitor estimates
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EYEWEAR IN MEXICO - INDUSTRY OVERVIEW
EXECUTIVE SUMMARY
Mexico’s Eyewear Market Suffers the Impact of the Global Crisis
The eyewear market suffered a large decline as a consequence of the global macroeconomic crisis. Consumers
from the middle- and low-income segments suffered large reductions in their budgets, and their immediate
response was to cut spending on products they did not consider as necessities. Although most products in the
eyewear sector are very important for the performance of everyday activities, most Mexican consumers decided
to cut back their spending on these products.
Generalised Reduction in Unit Prices of Eyewear Products
Although the devaluation of the peso was expected to lead to a significant increase in the prices of imported
products, the market in fact experienced a generalised reduction in unit prices. Consumers reacted by switching
to lower-priced products, since this was their most effective way to keep using eyewear products. On the supply
side, importers took advantage of relatively low transport and customs clearance costs incurred in supplying
these low-priced products. Practically all consumer segments switched to lower-priced products, as only
consumers with very high income levels continued to purchase high-priced items.
Multinational Firms Maintain Market Leadership
Imported products continue to dominate the competitive landscape of the eyewear market in Mexico. The
dominance of imported brands has become more evident in the last few years, despite the devaluation of the
peso. Most domestic manufacturers have not been able to launch products in any segment; the only Mexican
company with significant manufacturing facilities within Mexico is Augen Opticos. Luxottica Mexico remains
the leader in the Mexican market; its success has been supported by its regular launches of brands that have
already been successful in other markets.
Distribution Strategies Focus on Point-of-sale Location
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Market Recovery Expected by 2011
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KEY TRENDS AND DEVELOPMENTS
Eyewear Market Impacted by Macroeconomic Crisis
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Current impact
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Outlook
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Future impact
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Imported Eyewear Products Continue To Dominate the Industry
Content removed from sample
Current impact
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Outlook
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Future impact
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Changing Demographics Driving Demand for Products
Content removed from sample
Current impact
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Outlook
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Future impact
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Established Retailers Seek To Increase Their Customer Bases
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Current impact
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Outlook
Content removed from sample
Future impact
Content removed from sample
Fashion Trends Improve Market Performance
Content removed from sample
Current impact
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Outlook
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Future impact
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MARKET DATA
Table 1
Sales of Eyewear by Category: Value 2004-2009
MX$ million
2004
Contact Lenses
Spectacles
Eyewear
Source:
Table 2
2005
2006
2007
2008
2009
Data removed from sample
Official statistics, trade associations, trade press, company research, store checks, trade interviews,
Euromonitor estimates
Sales of Eyewear by Category: % Value Growth 2004-2009
% current value growth
2008/09
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2004-09 CAGR
2004/09 TOTAL
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Contact Lenses
Spectacles
Eyewear
Source:
Data removed from sample
1.3
3.
18.
Official statistics, trade associations, trade press, company research, store checks, trade interviews,
Euromonitor estimates
Table 3
Eyewear Company Shares 2005-2009
% retail value rsp
Company
2005
2006
2007
2008
2009
100.0
100.0
100.0
Data removed from sample
Total
Source:
100.0
100.0
Trade associations, trade press, company research, trade interviews, Euromonitor estimates
Table 4
Eyewear Brand Shares 2006-2009
% retail value rsp
Brand
Company
2006
Data removed from sample
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2007
2008
2009
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Data removed from sample
Total
Source:
100.0
100.0
100.0
100.0
Trade associations, trade press, company research, trade interviews, Euromonitor estimates
Table 5
Sales of Eyewear by Distribution Format: % Analysis 2004-2009
% retail value rsp
2004
Store-Based Retailing
Grocery Retailers
Non-Grocery Retailers
Electronics and
Appliance Specialist
Retailers
Health and Beauty
Retailers
Leisure and personal
goods retailers
Mixed Retailers
Other store-based
retailing
Non-Store Retailing
Direct Selling
Homeshopping
Internet Retailing
Vending
Total
Source:
2005
2006
2007
2008
2009
100.0
100.0
Data removed from sample
100.0
100.0
100.0
100.0
Official statistics, trade associations, trade press, company research, store checks, trade interviews,
Euromonitor estimates
Table 6
Sales of Eyewear by Sector and Distribution Format: % Analysis 2009
% retail value rsp
CL
Store-Based Retailing
Grocery Retailers
Non-Grocery Retailers
Electronics and Appliance Specialist Retailers
Health and Beauty Retailers
Leisure and personal goods retailers
Mixed Retailers
Other store-based retailing
Non-Store Retailing
Direct Selling
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Data removed from sample
S