Venditalia 2012
The future of vending machines showcased
The world’s leading international trade fair for the vending industry starts in
May at FieraMilanoCity
Venditalia 2012, the vending trade fair held every two years and an absolute must
worldwide for all companies operating in the automatic vending sector, is on from 9
to 12 May. The show – promoted by CONFIDA, the Italian vending machine
association, and organised by Venditalia Servizi, the company associated with it – will
take place in halls 3 and 4 at FieraMilanoCity.
“Despite the unmistakeable critical moment that the sector of automatic vending
machines is also going through, until now we have achieved surprising results. Two
months before the show’s opening date, 200 exhibitors have confirmed their
participation with a 16% increase of foreign exhibitors from seventeen countries,
confirming the highly international character of the event, and 10% more spaces sold
than in 2010, also thanks to a significant increase in the average size of the stands,”
explains Lucio Pinetti, Chairman of Confida and Venditalia Servizi. “What’s
more, compared to the last edition the halls hosting the exhibition will be a lot bigger,
for a total area of 32,000 square meters – enormous compared to any other vending
exhibition in the world. For this edition, the goal is to register even higher figures,
with a growing number of exhibitors.” Continues Mr. Pinetti.
With its new concept, Venditalia is putting itself forward to visitors and exhibitors in a
completely brand new light. “There are lots of innovations,” explains Mr. Pinetti,
”starting from the set up: Venditalia will no longer be your classic trade show, it will
become a real vending city – Vendingville – where the trade will not only be business
players but will actually form a real community. The stands are conceived as shops,
commercial spaces and sites to get together, around avenues and squares where
events can be held for a dynamic and much more innovative exhibition than in the
past”. The off-show event, “Vending Party” will be held on Friday 11 May at the
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Ippodromo del Galoppo horse-racing track in Milan: an in-event event that will host
the entire international vending community from 7 pm until late at night, with the
excellence of Italian food, music and entertainment.
Vending Revolution
“Venditalia 2012 will be a fundamental part of ‘Vending Revolution’”, continues Mr.
Pinetti. “The fair is a choral response of vending against this period of crisis and
stagnation”. Not only that, but vending is no longer just a supply channel but is a
technology that can be applied in any context: “Vending machines,” explains Mr.
Pinetti “are a kind of iPad of sales, destined to adapt to the widest variety of uses”.
This year’s edition will really target innovation: “I’m thinking of opening up to new
consumer categories by selling different products from the standard ‘hot’ and ‘cold’, to
penetrating into locations other than the usual (factory, school and office). Another
avenue to explore are the other modern distribution channels,” explains the
Chairman, Mr. Pinetti.
With over two million machines installed in Italy – one every 29 inhabitants – the
sector turnover is over 2 billion euro and it employs about 35,000 people. Italy is one
of the leaders in the manufacture of automatic vending machines and payment
systems and it exports about 70% of its products.
Venditalia – International Vending Exhibition – has arrived at its VIII edition. The first
one was held in Genoa from 7 to 10 May 1998. The strong ties with CONFIDA – the
Italian vending association, majority shareholder of Venditalia Servizi Srl has
guaranteed maximum participation by companies in this sector. Over the years, the
appointment continued to become even more successful with exhibitors and the
general public and in 2004 it obtained the important recognition of International Fair.
Venditalia moved to the Fieramilanocity exhibition centre in 2006. Edition after
edition, Venditalia has established itself as the biggest exhibition in the Vending
context, both in terms of the size of the exhibition area and the number of exhibitors
and visitors, who come from all over the world to participate, with the former
exhibiting previews of their products, the most innovative technologies and the latest
discoveries in the sector.
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Venditalia 2012
9 – 12 May
FieraMilanoCity, Halls 3 and 4
www.venditalia.com
Press office
Ameri Communication and Public Relations
Via D. Fiasella, 16/20 – 16121 Genoa, Italy
Tel. +39 010 54 14 91 - Fax +39 010 54 30 71
www.americomunicazione.it
ufficiostampa@americomunicazione.it
Chiara Franceschi mobile +39 366 72 10 413
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