1
Corporate Publishing
Manage staff magazines, customer magazines, business reports and brand communities through InterRed with a central and convergent tool of Corporate
Publishing.
The Content Management System InterRed does not only provide the basis
for easily storing and managing all journalistic and editorial content of a company, but also the possibility to make this available to the respective reader in the
desired format, with the purpose of strengthening the Corporate Identity and
standardizing the brand management. This could, for example, be in the form of
a staff magazine for active and past employees, or in the form of automatically
integrating the content of the staff magazine into the in-house intranet. You
want to increase the customer loyalty by a respective magazine, while at the
same time using the content for other purposes in a cross-medial way. Or you
want to standardize the process of generating business reports, with having the
flexibility of using various output channels. No matter if you want to optimize
editorial processes, or if you want to integrate these in terms of strengthening
the corporate identity – at all times, with the InterRed Content Management
System you can be sure to have found the ideal product for the convergence of
your Corporate Publishing Channels, due to its longtime operating experience
and its optimal applicability for industry and publishers:
• Staff magazine - print and online
• Cross-medial customer magazines
• Investor Relationship Management
• Brand communities
c
1997-2016
InterRed GmbH, Eiserfelder Straße 316, 57080 Siegen,
www.interred.de, info@interred.de, Tel. +49 271 30377-0,
Fax +49 217 30377-77
2
Content Marketing
With support of the content management and editorial system InterRed it is
possible to conduct successful content marketing. Content marketing is a variant
of online marketing for the provision of high quality information for customer
acquisition and also customer retention. In contrast to and as a differentiation
from conventional measures in advertising, content marketing offers the users
clear added value through the provision of useful information and knowledge.
In this case content can mean various different types of content, such as text,
images, videos or also podcasts. In the form of, for example, tutorials, advisory
pages or also dictionaries, content marketing offers users more than just empty
phrases or superlatives. The company that is providing the information can
thus present them as an expert, and rise above the other suppliers through the
specialist knowledge that is offered.
Due to progressive digitalisation the dialogue with (potential) customers
can today be established much more simply and faster than with purely classic
channels. At the same time there is also the advantage of better proof of success,
as sustainable measurement of factors such as strength of reach is possible with
various procedures.
Big Data
The steadily growing amount of data in companies represents a source and
opportunity for added value that should not be underestimated. These days,
data, especially in the digital world, are an important further factor of production
alongside classic factors such as capital and workforce.
At the same tine however the usage of this data is a great challenge, as
most of it is available in an unstructured way and thus makes up a majority
of the available content. It is thus a matter of efficiently managing the ever
growing data volumes, and being able to analyse and understand them and use
them lucratively. This is the point where Big Data sets in, which means the fast
and efficient analysis of large data volumes from various sources for economic utilisation. InterRed supports companies in this challenge, for instance with
the InterRed Content Agents, which operate fully automatically as an extensive
knowledge management software. For this there is no manual "work" necessary,
and there is also no requirement for additional information (meta data) or creation of a complex order structure. Through automation the content agents
amortise themselves very quickly in comparison to semi-automated approaches.
Multi-Channel Marketing
The InterRed product family can also extensively support companies in the
sector of multichannel marketing, with parallel usage of different distribution
c
1997-2016
InterRed GmbH, Eiserfelder Straße 316, 57080 Siegen,
www.interred.de, info@interred.de, Tel. +49 271 30377-0,
Fax +49 217 30377-77
3
channels. In order to reach different groups of (potential) customers via various
distribution channels the usage and linkage of channels such as print, online,
tablet and mobile is first required. Through this kind of integrated (brand) communication via all relevant output channels a holistic multi-channel marketing
can subsequently follow.
The Multi-Channel Publishing with InterRed also supports companies in
their multi-channel marketing activities. Through the usage of various channels
while at the same time including a specific target group approach, information
can reach the customers where it is suitable. Whether it is the usage of content
at the same time for a web shop, a catalogue and a business division: Through
the central approach of InterRed the information is always available wherever
it is required - and this both from the side of the customer and also for the
advertised company.
E-commerce
With e-commerce (electronic commerce) it is for the most part a about online
shopping and the sale of products or services via the internet.
The content management system InterRed supports its users in this field
with, amongst other things, integrated online shop functionality. In connection
with the possibilities of search engine optimization and tablet publishing, successful e-commerce offerings can be created and managed with which customers
have the possibility to proceed through the purchasing process almost without
any delays. Whether it is a browse-able online catalogue, specific apps for tablet
or mobile, or purely an online shop: With InterRed e-commerce applications are
efficiently realisable.
KPI supported marketing and content performance
Key Performance Indicators (KPI) are key figures which are increasingly relevant to companies, and which give an indication of the company performance.
As operational parameters, work flows and processes can thus be evaluated,
monitored and, if necessary, regulated or also optimised.
In connection with the web reporting took InterRed LiveReporting the KPIs
relevant to marketing can be measured and optimally used. Whether it is the
traffic on the website including exact visits, page impressions, the length of visit
as well as other relevant user data, the evaluation of newsletter ordering, the
requests via an online form, the conversion rate (CR) or also the cost per click
or cost per lead: In connection to the content management system InterRed
and the web reporting software InterRed LiveReporting, optimal KPI supported
marketing is possible.
Included in these analyses are also the analysis of content performance: To
find out which created content functioned in which way, which text was read (for
c
1997-2016
InterRed GmbH, Eiserfelder Straße 316, 57080 Siegen,
www.interred.de, info@interred.de, Tel. +49 271 30377-0,
Fax +49 217 30377-77
4
how long), which videos were watched (when), which podcasts were listened to
and where the path of the user subsequently led is of vital importance in order
to be able to continually improve content creation and the type of presentation.
This is not only relevant to the user: Through optimised content the ranking in
search engines such as Google can also experience an increased efficiency. For
this InterRed supports users, amongst other things, with the SEOport concept.
c
1997-2016
InterRed GmbH, Eiserfelder Straße 316, 57080 Siegen,
www.interred.de, info@interred.de, Tel. +49 271 30377-0,
Fax +49 217 30377-77