One price for everything!
Homeware
Household chemicals
Accessories
Jewelry
Jersey
Office supplies
Postcards
Personal care
Haberdashery
Tools
Electrogoods
Sport
Welcome!
We are retailer for the whole family with a
wide range of products for home! And everything for one low price
One price shop
ABOUT US
!
UNIQUE FORMAT
FOR RUSSIAN MARKET!
One Price Shop
Shops Fix Price is completely new and unique format for Russian retail market, al-
Main idea
Shop with a wide range of household items for the whole family
With one low price.
All shops are located in convenient places, with a maximum
Leading Operators:
DOLLAR TREE (USA)
99 CENT ONLY (USA)
Dollarama (Canada)
Dollar It (Canada)
DAISO (Japan)Poundland (UK)
EUROSHOP (Germany)
One price for everything!
One price for everything!
One price shop
HISTORY
!
HIGH RATES OF
DEVELOPMENT
Growth dynamics
khan region, Republic of Bashkortostan, Belgorod region, Bryansk, Vladimir region, Volgograd region,
Vologda region, Voronezh region, Ivanovo region, Kaluga region, Republic of Karelia, Kirov region, Komi
Republic Kostroma region, Krasnodar, Kurgan, Kursk, Leningrad region, Lipetsk region, Mari El, Mordovia,
Moscow region, Nizhny Novgorod region, Novgorod region, Novosibirsk region, Orenburg region, Orel,
Penza, Perm, Pskov region, Rostov region, Ryazan region, Samara region, Saratov, Sverdlovsk region, Smolensk region . , Stavropol, Tambov region, Republic Tatarstan, Tver region, Tul, Tyumen region, Republic of
1950
1450
1050
500
shops (qt.)
300
200
126
75
4
2007
2008
2009
2010
2011
2012
2013
2014
2015
Year
One price shop
GEOGRAPHY
!
NO GEOGRAPHICAL
LIMITS
Territory of Development
Franchise
development of own retail chain.
- Coverage territory 2013 год
One price for everything!
One price for everything!
ABOUT SHOPS
Total area: 250-350 sq. m.
Sales area: 200-300 sq. m.
Cash registers: 2-3 pcs
SKU: 2000 pcs
•
• Shopping centers
Atmosphere in shops
•
means of:
•
•
•
•
•
• Modern shopping equipment
• Easy to choose goods
One price shop
!
MODERN DESIGN
CONVENIENT LOCATION
One price shop
Assortment
!
THE UNIQUE GOODS
NON-FOOD
Structure of assortment
FOOD 20%
400 SKU
600 SKU
Seasonable and
Promo 500 SKU
NON-FOOD 80%
1600 SKU
Import suppliers 70%
1400 SKU
1500 SKU
• Main groups
•
•
•
•
•
Household
Fashion, health and beauty
Food &Tableware
Clothing
Price policy
One price for everythi
All goods are on sale at one price.
Pricing strategy
One price for everything!
!
COMPETITIVE
ADVANTAGE
One price for everything!
CONSUMER AUDIENCE
One price shop
!
FAMILY
GOODS
Portrait of our customer
purposefully in shops close to their house. Everything they need for every day, every
holiday, and every occasion they can buy in our shops. But most popular assortments is
Kitchen & Tableware, Health & Personal Care, Cleaning and Storage.
Sex: female 75%, male 25%
housewives, pensioners
Marital status: married, 1-2 children
Income level: 322 – 930 $
Average purchase: 3-10 pcs
One price shop
PROMOTION
!
ACTIVE ADVERTISING
SUPPORT
Unceasing support of the programs:
media.
port and billboards.
niment, tv panels placement.
Other events:
one», «4 products for the price of one».
One price for everything!
One price for everything!
One price shop
LOGISTICS
!
EFFECTIVE
MANAGMENT
center (DC)
Factories and
distributors (China)
Moscow
Kazan
Voronezh
Ekaterinburg
in Moscow
Manufacturers and
suppliers (Russian
Own stores (retail)
Franchised stores
(retail)
Corporate informa-
in St.Petersburg
DC Kazan - 12 000 square meters
DC Yekaterinburg - 12 000 square meters
DC Voronezh - 10 500 square meters
DC Vnukovo- 28 000 square meters
Общая площадь РЦ составляет более 62 000 кв. м.
Total area of DC is more than 62 000 square meters.
All warehouses are equipped with the warehouse management system (WMS), modern
One price shop
FOR LANDLORDS
!
ACTIVE ADVERTISING
One price shop “Fix Price” growing rapidly, in this regard, company is constantly interintermediaries.
Consider proposals from landlords in the face of:
•
•
•
trade area
•
private intermediaries and brokers
Technical requirements
•
Total area 230-350 sq. m. (on one level)
•
basement, cellar
•
•
the possibility of the entrance to the truck unloading zone
•
Ceiling height: from 2.7 m
•
•
One price for everything!
One price for everything!
FOR SUPPLIERS
One price shop
!
BENEFICIAL
COOPERATIONО
How to become a supplier
• Purchasing price should be in accordance with the price policy of our company
• Delivery of the goods should be accompanied with duly executed documents
expands its presence in regional market together with the growth of company Fix Price
CONTACTS
Best Price LLC
Petrovsko-Razumovskiy pr., 28,
127287, Moscow, Russia
phone: +7 495 640 39 15