Job Description and Personal Specification
Job Title
Marketing Manager for the Cavendish Consortium
Employer
Nwes on behalf of the Cavendish Consortium
Line Manager
Nwes HR & Communications Manager & Cavendish Consortium Board
Hours of Work
Full time 40 hour week
May include occasional evening work and weekend work
Purpose /
Responsibilities
 Understand how Marketing fits into the organisation strategy and
integrates with other activities
 Develop and implement the Marketing strategy to meet the needs and
requirement of the changing business environment
 Act as a point of contact and provide advice and guidance to the
Cavendish Consortium Board on all Marketing policies and procedures
and participate in any formal processes as appropriate.
 Advise and work with the Cavendish Consortium Board, Operations
Group and partner teams on marketing and impact upon sales.
 Provide, on a monthly basis, accurate Marketing statistics including
reports on each element of the marketing mix including website,
referrals, social media & advertising etc.
 Monitor expenditure and activity and provide monthly updates on how
this has impacted upon brand awareness and sales of services &
products.
 Completing all necessary administration relating to all aspects of
marketing and brand awareness
 Ensure the Cavendish Consortium adheres to all current legislation
and work in accordance with agreed procedures
 To drive performance initiatives e.g. new ways and methods of selling
 Liaise with Cavendish Consortium partners to ensure all requirements
for materials and support for sales are met.
 Ensure marketing and brand awareness guidelines procedures are
followed by internal and external partners, reporting deviations as
appropriate.
 Have an in depth understanding of and comply with all mandatory
marketing standards set by funders.
 Action marketing requests from the Cavendish Consortium Board,
taking briefs provided and ensuring standard branded material fit for
the target audience within required timescales is released.
 Ensure all processes are carried out in accordance with the quality
procedures and update these procedures to reflect actual practice
where required.
 Regularly review and develop the marketing strategy in conjunction
with the Cavendish Consortium Board
 Have an understanding of marketing tactics employed by other
organisations that could be used to enhance Cavendish Consortium
marketing
 Pro-actively review and update Cavendish Consortium marketing
materials including website, literature and signage obtaining support on
content from delivery staff.
 Assist in the organisation of events
 Build and maintain relationships with all marketing suppliers to ensure
QF 90 Job Description and Personal Specification/COS/Quality Forms
Issue 2
Updated 01/03/05
Job Description and Personal Specification
best value for money
 Undertake project development as directed by the Cavendish
Consortium Board
Competencies
Competency
Role Stage
Leadership
3
Working with people
3
Customer Focus
3
Communications / Influencing
3
Delivering Results
3
Applying and Developing job knowledge and expertise
2
Using / Managing resources to achieve value for money
2
Continuous improvement and development
2
Problem solving / Decision taking
2
QF 90 Job Description and Personal Specification/COS/Quality Forms
Issue 2
Updated 01/03/05
Job Description and Personal Specification
Characteristics
Physical Characteristics
Experience
Knowledge and Skills
Communication
Aptitudes
Disposition
Motivation
QF90 – Job Description and Personal Specification
Essential
 Able to visit sites
 Use of own vehicle
 Excellent writing skills with a journalistic flair
 Eye for news stories
 Promotion of products and services
 Event co-ordination
 Practical marketing experience
 Strategic marketing skills
 Negotiating skills
 Competent in using Microsoft Word, Excel,
PowerPoint, Publisher and Outlook
 Good design skills
 Be able to communicate effectively to diverse
audiences
 The ability to communicate and maintain
professionalism with all levels and types of
stakeholders using the appropriate mediums
 Ability to deal with a variety of individuals and
establish a working relationship whilst maintaining a
professional approach
 Ability to work under pressure and meet strict
deadlines
 Excellent organisation skills
 Effective Team working skills
 Ability to work with a range of personnel
 Strong ability to persevere when the role requires
 Be able to make things happen with a positive
attitude
 Open, approachable and friendly
 Have drive, creativity and flair
 Desire to learn and develop in the role
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Desirable
 Experience of writing press releases and case
studies
 Experience of working with both the public and




private sector
Qualified CIM
Experience of marketing in different environments
Working knowledge of Acrobat
Understanding of budget controls
 Ability to prioritise and manage own workloads
Updated 01/02/08
Job Description and Personal Specification
Circumstances
QF90 – Job Description and Personal Specification
 Flexibility to work outside normal working hours
when required
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Updated 01/02/08