Abasyn University Peshawar
Fall semester Course Outline
Code
Credit Hours
Department
Course
Objectives
MG411
Title
3
Session
Department of Management Sciences
Strategic Management
Fall 2014
Instructor
Faryal Raheem
Email
Book(s)
faryal.raheem@abasyn.edu.pk
Website
www.helpingnotes.com
Class Policy
The students must reach the class-rooms in time. Late comers may join the class but are
not entitled to be marked ”present”. The assignment submission dead-line must be
observed. In case of late submission, certain percentage may be deducted for each day.
Those who are absent on the announcement date of the assignment / test, must get the
topic / chapter of the test / assignment confirmed through their peers. Mobile phones
must be switched-off in the class-rooms.
Internal Evaluation
50 Marks
Final Term Exam
50 Marks
Increase student’s understanding of what managers should and should not do in guiding a
business to success. Build student’s skills in sizing up company strengths and weaknesses
and conduct strategic analysis in a variety of industries and competitive situations. Enhance
student’s sense of business judgment and help them practice in identifying strategic issues
that need to be addressed, evaluating strategic alternatives and formulating plans of action
Recommended book Strategic Management; concept and cases, 12th edition or latest edition,
Fred R. David Refrence Book Contemporary Strategy Analysis by Robert Grant Winning
Through Innovation by Michael Tushman & Charles O'Reilly Strategic Management &
Business Policy by Thomas L. Wheelen & J. David Hunger Strategic Management:
Concepts & Cases by Arthur A. Thompson & A. J. Strickland 1. Strategic Management
Journal 2. Harvard Business Review 3. The Journal of Business Strategy 4. Strategy and
Leadership
Grading Policy
Mid-Term Exam
Attendance / Conduct
Assignments
Tests / Presentations
25 Marks
05 Marks
15 Marks
05 Marks
Final Term Exam
50 Marks
Weeks
Topics to be covered
References
1
The nature of Strategic Management Key terms in Strategic
Management The strategic Management Model Benefits of
Strategic Management Case Study: A case Study Of Walmart
Chapter 01
2
3
4
5
Strategy Formulation The Business Vision and Mission
Importance of Vision and mission Statement Characteristics of a
Mission Statement Mission statement components Assignment
on study of 5 companies mission statement according to the
components.
The external Assessment The Nature of an external Audit The
Industrial Organization (I/O) View Economic forces, social,
cultural, demographic, and environmental, Political, government
and legal, technological, competitive forces
Industry analysis: The external Factor Evaluation (EFE) matrix.
The Competitive Profile matrix (CPM)
Chapter 02
Chapter 3
Chapter 3
The Internal Assessment The nature of an Internal Audit The
resource based View The Internal Factor Evaluation (IFE)
matrix Case Study on SWOT analysis of Starbucks.
Chapter 4
6
8
9
10
11
12
13
14
Strategies in Action Long Term objectives Types of Strategies
Michel Porters Five generic Strategies
Mid Term
Strategies Analysis and Choice The Nature of Strategy
Analysis and choice The Input stage (EFE, IFE, CPM) case
study Strategic management and human Resources
The matching stage SPACE Matrix BCG Matrix IE Matrix
GRAND Matrix SWOT Matrix
Strategy
Implementation
Implementation
Strategies:
management and operation issues ( annual objective, Policies,
resource allocation, managing Conflict, matching strategy with
Structure,
Restructuring, Re-engineering, linking performance and pay to
strategies, managing resistance to change, managing the natural
environment, creating a strategy supportive culture, HR concerns
when implementing strategies)
Case study H: Entry strategy of an Asian car manufacturer
in the Swiss market
Implementing Strategies: marketing, finance/Accounting,
R&D and MIS Issues. (Self Study)
Strategy evaluation The Nature of Strategy Evaluation A
strategy evaluation frame work The Balance Score card
Characteristics of Effective Evaluation
Chapter 5
Chapter 06
Chapter 6
Chapter 07
Chapter 07
Chapter 08
Chapter 09
Chapter 09
15
Quize/Revision/Test /Presentations
Final
Teachers Name: Faryal Raheem
Teachers Signature: ___________________________
Approved by HoD/ Coordinator: _________________
Dated_________________