Kerri St.Jon Clark
18 Birchcrest Ct.
Durham, NC 27713
919-410-7729
stjonclark@gmail.com
http://portableiq.wordpress.com
Resourceful, self-directed leader with deep online, marketing and business management expertise.
Early and innovative hands on user of social media. Talent manager with a passion for developing
people to their fullest potential. Motivated by contribution.
Significant Achievements
19 years of online experience (Since 1992: Telnet, Pine, Vax)
Mentored in one of the first Virtual Communities at MIT (MicroMuse)
One of the first New Media Producers at Universal Studios
Orlando
Produced first CityWalk Orlando Website to support Grand Opening
Produced first Islands of Adventure Website
Produced first Universal Studios Florida Webcast and first Satellite
multicast
Designed and implemented a complete green field solution for Segway.com
Led front end development of the next generation Bose.com site
Starting with 2 employees, developed the Online Communications group into a
unified, collaborative functional team of 17 at Bose
Instituted Usability as a competency at Bose Corporation
Acted as COO immediately following Hurricane Katrina to enable the survival of the Netcom Group
Imagined and executed a promotion plan for Stop Hunger Now event in Roanoke, VA using
YouTube, Twitter and Facebook to generate media attention and secure donations and volunteers.
Results exceeded expectations and generated creation of T-shirt which we also sold.
Work Experience
Consultant/Principal
01/2007-Present
PortableIQ
http://portableiq.wordpress.com
Durham,NC

Social Media consulting and campaigns (Twitter, Facebook, Radian6, Vocus, GetGlue, Tumblr)

Consulting to provide strategic guidance for companies and agencies surrounding their interactive
marketing and advertising initiatives.

Usability testing including test design, interaction design, recruiting, scenarios, persona development,
task analysis and intercept studies

Analysis and development of short and long range plans for agency or departmental growth.

Initiatives to stimulate conversion improvement.

Interactive project process engineering.

Talent assessment, resource planning.
Director Interactive Media
10/2006 – 12/2006
http://www.grafik.com
Grafik Marketing Communications
Alexandria,VA

Analyzed interactive capabilities and staff and provided comprehensive recommendations for 3
possible business tracks for growth.

Supported new business development efforts with interactive marketing and web development
proposal development.

Defined roles of interactive organization and competencies for Interactive Designer.

Mentored and provided development plan for competency development for existing staff.

Created visual “cheat sheet” process map for web site development and design development.

Fostered use of personas for interaction design on major projects for clients

Implemented Usability testing for all projects
Chief Operating Officer
11/2005 – 01/2006
The Netcom Group
New Orleans, LA
http://www.thenetcomgroup.com

Re-established a business in the New Orleans area. Agency management, process creation, change
management, staff planning, development, hiring. Strategic marketing advisor for client base. Online
marketing consulting. Online media development and management including list management with
Doubleclick partner, reporting, ad serving management, vendor management.

Introduced organization to best practices in online project management, including addition of
processes, tools, systems and roles.
Online Communications Director
03/2005 - 11/2005
Bose Corporation
Framingham, MA
http://www.bose.com
02/2004 - 03/2005
Online Communications Manager
09/2003 - 02/2004
Acting Online Communications Director
11/2002 - 09/2003
Online Communications Manager

Responsible for the overall production of Bose.com and all online marketing materials including emails,
banners, jump pages and web enabled projects as well as rich media. (Flash, Motif, EyeBlaster,
PointRoll) Utilized DoubleClick’s Dart and Omniture to analyze results and inform creative
development.

Lead an organization of 17-20 creative staff. Developed second level management and weekly
utilization and unit cost reporting. Provided departmental strategy, resource planning, budgeting and
process development for department. P&L management of two cost centers.

Participated on Core Leadership team to support the Online Commerce Director. Developed and
presented departmental budget, resource and organizational plans in Leadership sessions.

Participated in developing business strategy for Bose.com to achieve projected revenue goals.

Managed staff with Weekly Creative Team meetings, one on one's and Weekly Management Meetings.

Formalized and improved processes with documentation, training and roll-out plans. Identified gaps in
tools and services and identified scoped and implemented solutions.

Supported all creative needs of 4 major internal clients. Ensured branded, highest quality deliverables
and innovative solutions were presented and executed through the pitch, concept, development,
review, QA processes. Coached and mentored design/writing staff to develop functional, presentation
and idea selling skills.

Introduced and then regularly led usability analysis on a site wide basis using personas and then on a
project basis and implemented results.

Introduced a customer satisfaction tool to Bose.com

Promoted development with coaching leadership. Formalized creative process and established review
cycle. Streamlined and automated with technology and tools. (BaseCamp/Jira)

Provided resource assignment and planning for the re-launch of Bose.com. Produced content strategy,
asset creation strategy and production plan to enable on time delivery of re-launch.

Created "Core" team of Content Management Development trained developers to build the site on
new prototype IA and build release infrastructure using Interwoven Teamsite to enable dynamic
content.

Utilized Personas and Usability Testing to ensure key customer performance indicators were met.
Director of Interactive Marketing
02/2000 - 02/2002
StudentUniverse.com
http://www.studentuniverse.com
Cambridge, MA

Created and executed measurable online/offline marketing plan with budget in excess of one million
dollars. Participated in Branding effort and redesign of corporate identity.

Directed all online marketing initiatives including creative development, media buys, media planning,
online sweepstakes, vendor management, e-mail marketing and rich media testing. (Yahoo!, Engage,
MyPoints, YesMail, mail.com, Lycos, DoubleClick, Responsys)

Provided insight, strategy and direction for design and navigation of 1.0 site launched May 1, 2000.

Provided detailed content plan. Hired Director of Content. Integration of tracking technology to
measure success of UI design and Marketing ROI.

Researched eCRM solutions and spearheaded integration. Hired and managed PR firm to generate
consumer awareness among target demographic. (18-26 year olds)

Planned and executed guerilla marketing initiatives on college campuses.
Executive Producer - Interactive
07/2000 - 08/2001
http://www.segway.com
Segway
Manchester, NH

Built a small IT department to begin the process of e-business creation for the launch of a new
consumer product.

Accountability for the creative direction, creation and development of the site.

Front and back end system vendor selection for e-commerce channel of product driven company.
Included Oracle Manufacturing, Supply Chain, ERP, Financials, HR, Database, Web Storefront,
Marketing Systems, Advanced Personalization, Payment Systems, eCRM, Pre, Post and Field Sales
Support (11i e-business suite with 8i Database and 9i App Server)

Evaluated and selected outsourced IT vendor for server hosting. Ensured optimization of spending by
integrating click stream analysis software from the beginning.

Produced collateral video asset to assist in Business Development.

Researched, interviewed, selected and collaborated with interactive agency to develop front end.

Designed information architecture. Creative thought leader on website.

Developed multimedia asset plan.

Researched and developed content plan and wrote content.
Interactive Marketing Manager
08/1999 - 02/2000
NetGenesis
Cambridge, MA

Strategic vision/planning for all online marketing initiatives.

Led creative development and managed online advertising campaigns. Participated in Branding
effort and redesign of corporate identity.

Power user of net.Analysis product. Provided reports on website activity and target market
advertising to close the e-business loop.

Project managed/directed creation webinars for new product launches, customer updates and sales
training. Developed strategic partnerships with other online companies to provide higher end value
proposition.

Managed agency to develop new, fully interactive e-commerce, database driven site with workflow
automation. Managed e-mail marketing campaigns with Responsys technology.
New Media Producer
01/1999 - 08/1999
Universal Studios
http://www.universalstudios.com
09/1998 - 01/1999
09/1997 - 08/1998
Orlando, FL
Associate New Media Producer
Marketing Coordinator

Provided creative direction of Universal Studios Islands of Adventure launch website working with
internal agency.

Introduced usability testing by intercepting guests in park and inviting them to participate in a test of
sites under development.

Produced live streaming webcast of Islands of Adventure Grand Opening via satellite.

Executive Producer for Universal Studios CityWalk website.

Integration of interactive technologies into all Universal sites.

Member of CityWalk business strategy team. Developed and executed marketing, advertising and
promotions online.

Provided creative direction for advertising partnerships with AOL and Preview Travel.

Analysis of site metrics to improve usability and improve the sales channel for Universal Studios
Escape's e-commerce initiatives.

Managed third party/internal production agencies. Managed vendors. Key representative within
department for all technology partners. Responsible for marketing and publicity push for launch of
CityWalk site.

Investigated and brought in new technologies and partners.

Produced first live events via the web for Universal Studios Escape.

During production of the CityWalk website managed third party/internal production agency.
Directed creation of interactive content and gathered content from 10 distinct stakeholders/partners
for CityWalk site. Garnered all needed approvals and legal lines as needed from same. Project
manager for development and integration of webcasts, live interactive cameras and all other new
technology initiatives.

Assisted in building partner relationships with 12 distinct stakeholders. (NASCAR Café, Motown Café,
NBA City, Hard Rock Café/Live, T. Monk Institute of Jazz, Downbeat Jazz Hall of Fame, Bob Marley’s A Tribute to Freedom - Rita Marley, Jimmy Buffett’s Margaritaville, Pat O’Brien’s, Latin Quarter,
Sony/Loews Cineplex Odeon) Provided marketing support for the CityWalk marketing team.
Conducted on-site tours, coordinated development of partner newsletter, part of the brand building
process. Collaborated with the team to develop the CityWalk Grand Opening Marketing plan.
Administrative Specialist
8/1996 - 8/1997 Research Consortium of Atlanta, Atlanta, GA
Internet Research
1/1993 - 10/1994 Neversoft Entertainment, Santa Monica, CA
http://www.neversoft.com
Education
University of South Alabama, Mobile, AL

Magic Kingdom College Program
Hollins University, Roanoke, VA

Bachelor of Arts (Religion) 2010 cum laude