УДК 331.101
Doktoruk Evgeyi Valeriyovych
Khmelnytskyi cooperative trade-economic institute
Khmelnytskyi city
NONSTANDARD MEANS OF EMPLOYEE MOTIVATION IN THE
MODERN BUSINESS ENVIRONMENT
The article looks into the motivation of employees, its components, paid
special attention to the research of so-called unconventional methods of motivation
that are widely used by foreign companies.
Keywords: motivation, motivational measures NO standard methods of
motivation, stimulation of labor.
Despite the commercialism inherent in modern society, people still need
things such as public recognition, awareness of its importance, the possibility of
self-expression and self-realization, favorable psychological climate in the team.
However, so-called standard methods of motivation, usually wrongly paid too little
attention.
Motivating employees affects their productivity, and part of the manager
thing is to send a motivation to achieve organizational goals. The study of
motivation allows us to understand what makes people work that affects the choice
of their mode of action and why they hold it for some time.
Motivation - is the process of encouraging, promoting yourself or others to
purposeful behavior or to perform certain actions aimed at achieving personal
goals or objectives of the organization [1, s.258].
The main objectives of motivation can be considered such as:
• formation of each employee understanding of the meaning and motivation
at work;
• staff training and management staff psychological foundations of corporate
internal communication;
• formation of each manager democratic approaches to personnel
management using modern methods of motivation.
As modern methods of motivation that recently along with common standard
methods of motivation such as salaries, bonuses, Thanksgiving, innovative face, so
to speak, innovative methods of motivation. It trakutvannya "unconventional"
methods is somehow relative and is distinct from the more common, widely used
in domestic practice, motivation and work up share common methods.
Confirmation of the fact that under current conditions wages as a means of
motivation does not play a dominant role is a key factor motivating research in
modern terms. For example, based on a survey conducted by the American
organizations to improve methods of motivation (incentives) work, work valued
based on relevant factors listed in Fig. 1 [2].
Ratiosцінності
of work value
Критерії
роботи
справедливого
розподілу навантаження
Equitable distribution
of load
наявності пільг
Availability of benefits
рівня відповідальності
High високого
level of responsibility
критерій
високого рівня вимог
High level of requirement
43%
45%
50%
53%
привабливості
54%
Independence
working ability
рівня самостійності
робітника
54%
Creativeness
55%
Attractiveness
творчого характеру
Work quality
зв’язківpayment
оплати праці з якістю
Ability
forіндивідуальних
individual development
можливості
розвитку
здібностей
59%
61%
Level of salaryрівня заробітної плати
67%
Possibility
of іmaking
a career
можливості професійного
зростання
просування
по службі
67%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100
%
відсоток опитаних
Questioned people
Fig.1. Analysis of the factors of motivation in modern conditions
Data and results of other studies, encourage companies increasingly widely
used new, in a sense, nonstandard, types of motivation which can include such as
positive psychological climate in the company; favorable physical working
conditions (eg office cleanliness, comfort workplace , modern technology, etc.);
convenient office location, paid lunches, shorter working day, providing
opportunities to learn and improve their skills, intra-training, career opportunities
within the company, the presence of career plan for employees, regular reviews of
the level of wages depending on the merits and achievements of employees (1-2
times a year); greetings from: official holidays, birthdays, etc., regular
competitions for the best employees in the industry: "Best Seller", "Best
Consultant" etc., providing employees health insurance, subscription to a fitness
room, bonus type "cafeteria" (the company offers a choice of each employee a
certain list of incentives, of which he himself chooses what motivates him),
increased holiday period employees who worked for some time in the company,
providing housing loans Prize for innovative, innovative ideas, partial tuition at the
university, a flexible work schedule that employee chooses, the system of ranks
and titles within the company; discount on the purchase of the company's products
and many others .
To confirm the trend of increasing use of unconventional methods of
motivation in the world space, consider examples of appropriate measures in
international affairs leading companies (Table 1) [3, 4].
An example of effective use of modern non-standard methods of motivation
in Ukraine may be the company "Epicenter K". This program of social and labor
development of 2011-2012 years, along with the standard motivational measures
containing such provisions as the introduction of vocational training, development
of measures to prevent and reduce occupational and general morbidity, transport
workers and improve the aesthetic environment in the workplace , improvement of
moral incentives, development of measures to stimulate the creativity of athletic
training and competition personnel and many others.
Today, with limited financial resources when it is difficult to set a high
salary, special attention is to be zaktsentuvaty unconventional methods to stimulate
labor, making flexible motivation for employees, effectively combining standard
and custom motivational measures, such as:
- To recognize the value of the employee to the organization, to give him
creative freedom;
- Apply enrichment program of work and job rotation;
- Apply a flexible, part-time working week, the ability to work both in the
workplace and at home;
- Put employees discounts on products produced at the company where they
work;
- The granting of credit to purchase coworkers house, car, etc.
Table 1
Examples of application of the modern methods of unusual motivation in the
international practice
№
1
2
3
4
5
Unusual methods of motivation
Company, which use
such methods
Lump-sum compensation in cash for assignments, no Mars Inc.., IBM,
delays and so on.
McDonald's, Lincoln,
Tapparvars
Rewarding gifts, medals, signs of distinction honors IBM, McDonald's
The internal training program of individual
Johnson & Johnson,
development, additional education at the expense of Renault, Peugeot
the employer
Creating a friendly, family atmosphere, preferential Johnson & Johnson
medical care
Publication in their own printed body
General
Motors,
Westing-house Electric,
Polaroid, Bell Telephone
Lab.,
Radio
Corporation of America
6
7
Isolation of free time, the possibility of visiting
research activities in support of creative, inventive
activity, membership in scientific societies
Companies
Free or reduced price meals workers
Toshiba, IBM, Polaroid
Google,
Vkontakte
Yandex,
So today, when standard motivational factors are not the only factor in their
motivation and with limited financial resources of modern methods of motivation,
including intangible play an important role in increasing the efficiency of
personnel and allow to attract yet activated reserve personnel.
The used literature list:
1. Яцура В.В., Жук О.П. Менеджмент: Навчальний посібник / В.В.
Яцура, О.П. Жук. – Львів: Видавничий центр ЛНУ ім. Івана Франка, 2008. –
444 с.
2. Досвід мотивації праці у розвинутих країнах світу [Електронний
ресурс] // Аграрний сектор України – 15 березня 2012. - Режим доступу:
http://agroua.net/economics/documents/category-82/doc-242/.
3. Как
компании
организовывают
питание
своих
сотрудников? [Електронний ресурс] // UBR: Український Бізнес Ресурс –
15 червня 2011. - Режим доступу: http://ubr.ua.
4. Черкашина
Д.
Нестандартна
мотивація
Щотижневик «Контракти». – 2008. – № 22.
/
Д.
Черкашина
//