Operations Management - Staffordshire University

advertisement
BSB10192-2 & BSB10214-2
Sample paper
Operations Management
Date
Sample paper
Time Allowed
2.00 hours
Exam No
BSB10192-2 & BSB10214-2
Venue
Stoke / Stafford / SURF network
Weighted
100%
Advised
40 minutes for Section A, 80 minutes for Section B
Examiner
Roy Edwards
Session
Sample paper
Closed Book Examination
Page 1 of 25
BSB10192-2 & BSB10214-2
Sample paper
Instructions to candidates:
Section A
30 Multiple choice questions @1.5% each
12 Yes/No questions @ .5% each
Section B
7 Short answer questions @ 7% each
You should answer all questions
Section B – Short answer questions (50%) Section B of the examination
paper will contain 7 questions only. These questions have been selected, by
us, from the pre-published list of 10 possible questions previously available.
You will be required to write answers to all 10 of these questions. It is
expected that your response to each question would be no more than 150
words, This exam paper has the requisite spaced lines for each of the written
answers. Only in exceptional circumstances will additional answer books be
accepted and these should be clearly marked in the usual way with your
student name and number
You will NOT be allowed to take material, notes, articles or books into the
examination with you.
Please note that higher marks will be given where the exam paper as a whole
reflects:




Independent thought and ability to apply operations concepts to practical
effect.
A structured approach that utilises appropriate terminology and relevant
models and frameworks where necessary.
A good balance between the practical and theoretical aspects.
Accuracy and clarity of style in presenting answers.
This is a closed book examination and Staffordshire University regulations for
examinations apply.
Page 2 of 25
BSB10192-2 & BSB10214-2
Sample paper
Module: Operations Management
Re: Multiple Choice Sections – Section A
Instructions to students
1) Enter student name and number at the top of the answer sheet
2) This test paper contains 30 multiple choice questions, each carrying equal
marks @ 1.5% each plus 10 yes/no type questions @.5% each
3) Candidates must answer all the questions on this paper.
4) Select the ONE letter corresponding to the MOST APPROPRIATE answer
for each question, and place an ‘X‘ in the appropriate box on the answer grid.
5) Stop immediately when time is up.
6) You may not leave the room before the allocated time is up.
7) The answer sheet and the question booklet must be handed in at the end
of the test.
[Example]
1. The common name for the system which allows employees to choose
their starting time, finishing time, and to vary their lunch-break, within
agreed parameters is
A) Varytime
B) Flexitime
C) Overtime
D) Personal time
In this example, the correct answer is ‘B) Flexitime’ and should be indicated as:
A
Question
1
B
x
C
D
Mark
If you wish to change your answer, the original answer must be clearly crossed
out so that the desired answer is absolutely clear. If there is any doubt as to
your desired answer, that response will receive no marks.
Page 3 of 25
BSB10192-2 & BSB10214-2
Sample paper
Operations Management - Multiple question answer Sheet
Please write student name: ___________________________
Student Number: ___________________________
Date of Exam: Sample Paper
A
B
C
Assessor: Roy Edwards
D
Mark
A
Question 1
Question 21
Question 2
Question 22
Question 3
Question 23
Question 4
Question 24
Question 5
Question 25
Question 6
Question 26
Question 7
Question 27
Question 8
Question 28
Question 9
Question 29
Question 10
Question 30
Question 11
Question 31
Question 12
Question 32
Question 13
Question 33
Question 14
Question 34
Question 15
Question 35
Question 16
Question 36
Question 17
Question 37
Question 18
Question 38
Question 19
Question 39
Question 20
Question 40
SCORE
TOTAL SCORE
Page 4 of 25
B
C
D
Mark
BSB10192-2 & BSB10214-2
Sample paper
Operations Management MULTIPLE CHOICE TEST SECTION
Note: In questions where the word “NOT” is emphasised, the correct answer is the statement
that is not true in the given context. This is often most easily found by first identifying the true
statements.
1
Operations can be classified according to the degree of
variation in demand and visibility of the operation as well as
their volume and variety of production. Which of the
following operations would be classified as high variation
and high visibility
A)
B)
C)
D)
A fast food restaurant
A carpenter
A high street branch of a bank
A family doctor
2
Which of the following concerning the term customer in operations
management is true
Manufacturing systems can have only internal customers because
other departments are responsible for serving the external customer
All customers are internal in manufacturing and external in services
Only service organizations have external customers because service is
provided in the presence of a customer.
Customers can be internal or external in both manufacturing and
service operations
A)
B)
C)
D)
3
Which of the characteristics below is NOT typically used to
help classify operations:
A)
B)
C)
D)
Visibility
Variety
Value-added
Variation
4
The ( ) characteristic of a service is best illustrated by an
empty airline seat or hotel room not occupied
A)
B)
C)
D)
Time perishability
Labour intensity
Intangibility
Simultaneous production and consumption
5
Which among the following strategies is used by fast food
restaurants to reduce costs?
A)
B)
C)
D)
Increased advertising via the Internet
Allowing customers to play an active part in the service process
Increase prices
Increasing menu items to cater to varying tastes
6
An order-winning characteristic could be described as :
Page 5 of 25
BSB10192-2 & BSB10214-2
Sample paper
A)
B)
C)
D)
A factor which significantly contributes to winning business
A factor which may be of significance in other parts of the organisation
A factor which has to be above a particular level to be considered by
the customer
A factor which is at a higher level than the standard for the industry
7
All of the following are benefits of a multi-site type of
expansion except
A)
B)
C)
D)
Ability to reach a mass market quickly
Reduced financial risk from local economic downturn
Pre-emption of competitors by capturing premium locations
Retention of control
8
Service process can be classified according to each of the
following, except
A)
B)
C)
The degree of customer satisfaction
The degree of customer contact
The objective of the service activity defined as goods, information or
people
The degree of service flexibility, ranging from standard to customised
service
D)
9
When there is a high volume/ low variety mix, there is
typically
A)
B)
C)
D)
High Customisation
High Contact time
Small volumes of customer transactions
Short customer transaction
10
Which of the following is true of process types?
A)
B)
Mass services are similar to jobbing processes
Service shops and batch are in a similar position, but one relates to
manufacturing and the other to services
Jobbing processes have higher process variety than professional
services
Professional services have lower variety, but higher volume than
service shops
C)
D)
11
Efficiency in resource usage is hard to obtain in service
operations because of
A)
B)
C)
D)
buffering
demand variability
intangible components
inter-functional co-operation
12
Which of the following phrases best describes a mass process
type?
Page 6 of 25
BSB10192-2 & BSB10214-2
Sample paper
A)
B)
C)
D)
Low volume, high variety
Finished goods are usually made to order
Processes are designed to perform a wide variety of activities
High fixed costs, low variable costs
13
Which of the following is NOT a strategy for managing
supply?
A)
B)
C)
D)
Developing complementary services
Using part-time employees
Forecasting demand
Scheduling employee shifts
14
A)
B)
C)
D)
Which one of the following conditions favours a level strategy for
manufacturing firms.
High availability of workers
Short shelf life of inventory
Highly automated equipment and a make-to-stock strategy
High inventory-holding cost
15
Purpose of differential pricing is to:
A)
B)
C)
D)
Make peak period usage unattractive
Charge customers according to their ability to pay
Make off-peak usage attractive
Adjust capacity to demand
16
Under the ABC system of inventory priorities, a Class A item
is :
A)
The 20% of high-value items that account for around 20% of the total
stock value
The 80% of high-value items that account for around 20% of the total
stock value
The 20% of high-value items that account for around 80% of the total
stock value
The 80% of high-value items that account for around 80% of the total
stock value
B)
C)
D)
17
The model of the physical goods supply chain does NOT contain
which of the following elements
A)
B)
C)
D)
Competitor
Distributor
Retailer
Customer
18
Which of the following is NOT a factor that can significantly
reduce time to market for a product or service
Page 7 of 25
BSB10192-2 & BSB10214-2
Sample paper
A)
B)
C)
D)
Separation of the design of products and services from the design of
the processes which will produce them
An early resolution of design conflict and uncertainty
Simultaneous development of the various stages in the overall process
An organisational structure which reflects the development project
19
In a supply chain for products with low profit margins, the
focus is likely to fall on :
A)
B)
C)
D)
The increase in variety
The number of deliveries to end customers
The reduction of inventory
The reduction of suppliers
20
The benefits of team working do NOT include which one of
the following?
A)
B)
C)
D)
Increasing satisfaction by allowing individuals to contribute more
effectively
Improving quality and encouraging innovation
Eliminating workplace stress
Improving productivity through enhanced motivation
21
Job enrichment :
A)
Means that staff are moved periodically from task to task in order to
increase variety and interest
Involves allocating a wider range of similar tasks to individuals
Increases the amount of money employees are paid for completing a
unit of work
Involves giving employees work with a greater degree of responsibility
and autonomy
B)
C)
D)
22
In an organisation that has empowered its front-line employees
the middle managers become
A)
B)
C)
D)
Obsolete
Inspectors
Facilitators
Supervisors
23
The Hackman Oldham approach to job design is said to
produce the following performance outcomes?
A)
B)
C)
D)
The ability to do a repetitive job very well
Commitment to the organisations mission
Results orientation through incentives and profit related pay
Low absenteeism and turnover
24
Which of the following dimensions of service quality is usually
seen as the most important to customers in the Servqual model?
Page 8 of 25
BSB10192-2 & BSB10214-2
Sample paper
A)
B)
C)
D)
Empathy
Assurance
Reliability
Tangibles
25
Warranty service, processing of complaints, and costs of
litigation are examples of
A)
B)
C)
D)
Internal failure costs
External failure costs
Appraisal costs
Prevention costs
26
An operations view of quality is ‘quality is consistent
conformance to customers’ expectations’. By this it is meant
that :
A)
B)
The product will be seen as synonymous with innate excellence
There are clear specifications consistently met that provide customers
with what they would realistically believe they should receive
The product must be right every time, irrespective of cost to the
operation
Anything the customer wants and desires should be provided by the
organisation
C)
D)
27
Which of the following is NOT usually considered as a quality
characteristic?
A)
B)
C)
D)
aesthetic appeal
reliability
durability
repeatability
28
The meaning of quality has evolved greatly over the past
century. Which of the following statements best exemplifies
the current meaning of quality?
A)
Continuous improvement, competitive advantage and meeting or
exceeding customer requirements now and in the future
Inspection of every item produced to ensure exact customer
specifications are met
Production of parts within control limits and use of statistical process
control tools to ensure consistent meeting of customer specifications
The collaboration of all functional disciplines for the purpose of
designing and offering quality products or services
B)
C)
D)
29
The implementation of TQM does NOT involve
A)
B)
C)
D)
prevention rather than cure
strong action to discipline employees who cause poor quality
emphasis on process management
top management commitment and involvement
Page 9 of 25
BSB10192-2 & BSB10214-2
Sample paper
30
The three important management issues for operations
managers dealing with their international network of
operations are :
A)
B)
C)
D)
Culture, co-ordination and communication
Customers, suppliers and transformation resources
Frequently flyer schemes, expense accounts and lightweight luggage
None of the above
31
Maintaining the quality of products and services is easier when
production or delivery is closer to home
True
False
A)
B)
32
A)
B)
An operations strategy covers a relatively short time horizon,
whereas a business strategy covers a relatively long time horizon
True
False
33
The hierarchical model of strategy in the top-down
perspective is intended to represent the way strategies are
usually formulated
A)
B)
True
False
34
Environment constraints tend to affect the design of
products and services, but not the design of the process
which delivers them
A)
B)
True
False
35
Capacity levels in excess of demand could cause underutilisation.
A)
B)
True
False
36
The costs of inventory outweigh the benefits of holding
stock
A)
B)
True
False
37
A)
B)
A supply chain encompasses all the activities associated with the
flow and transformation of goods and services except information
flows
True
False
38
Jobs that are designed purely on the division of labour,
Page 10 of 25
BSB10192-2 & BSB10214-2
Sample paper
scientific management or ergonomic principles can alienate
the people performing them.
A)
B)
True
False
39
Reliability means the total useful life of the product or
service, assuming occasional repair or modification.
A)
B)
True
False
40
TQM approach asserts that there is an optimum amount of
quality effort to be applied in any situation, which minimises
the total costs of quality
A)
B)
True
False
Section B – Short answer questions (50%) Section B of the examination
paper will contain 7 questions only. These questions have been selected, by
us, from the pre-published list of 10 possible questions previously available.
You will be required to write answers to all 7 of these questions. It is expected
that your response to each question would be no more than 150 words, This
exam paper has the requisite spaced lines for each of the written answers.
Only in exceptional circumstances will additional answer books be accepted
and these should be clearly marked in the usual way with your student name
and number
Page 11 of 25
BSB10192-2 & BSB10214-2
Sample paper
Question 1
Relate Schroeder’s 5 decision areas to relative operations situations
within a retail bank.
Page 12 of 25
BSB10192-2 & BSB10214-2
Sample paper
Question 2
By using a relevant example briefly explain the concept of time
perishability identifying methods that Operations Managers could use to
reduce its impact on the organisation.
Page 13 of 25
BSB10192-2 & BSB10214-2
Sample paper
Question 3
Describe how operations management can contribute to the success of
an organisation using IKEA as an example.
Page 14 of 25
BSB10192-2 & BSB10214-2
Sample paper
Question 4
Relating to an organisation of your choice identify typical differences
between strategic and operational decisions
Page 15 of 25
BSB10192-2 & BSB10214-2
Sample paper
Question 5
Identify a product/service that would typically be produced or delivered
within a ‘process layout’ and describe the product/service characteristics
together with two of the process design features
Page 16 of 25
BSB10192-2 & BSB10214-2
Sample paper
Question 6
Explain why the design of products & services and the design of their
processes are interrelated and should be carried out concurrently.
Page 17 of 25
BSB10192-2 & BSB10214-2
Sample paper
Question 7
Use an organisation of your choosing briefly outline the costs/benefits
associated with holding inventory
Page 18 of 25
BSB10192-2 & BSB10214-2
Sample paper
Question 8
Using organisational examples of your choosing, what are some of the
consequences of under-utilisation and being over-stretched with respect
to the management of capacity?
Page 19 of 25
BSB10192-2 & BSB10214-2
Sample paper
Question 9
“A major responsibility for all managers in the future will be the support
of company based systems designed to ensure the quality of product or
services”. Discuss why quality has become such a live issue today?
Page 20 of 25
BSB10192-2 & BSB10214-2
Sample paper
Page 21 of 25
BSB10192-2 & BSB10214-2
Sample paper
Question 10
Briefly explain the importance of corporate social responsibility, with
some examples of voluntary actions a business can take to address
interests of the business and the wider society.
Page 22 of 25
BSB10192-2 & BSB10214-2
Sample paper
Spare page in case you need to attempt the question again
Not to be used as additional space for other questions
Question ___
Page 23 of 25
BSB10192-2 & BSB10214-2
Sample paper
Spare page in case you need to attempt the question again
Not to be used as additional space for other questions
Question ___
Page 24 of 25
BSB10192-2 & BSB10214-2
Sample paper
Page 25 of 25
Download