HUSSEIN MOSTAFA HUSSEIN El BADAWI, MBA
Mohandessen, Giza- Egypt
Mobile:
+20 100 1689 186
E-Mail:
h.elbadawi@hotmail.com
OBJECTIVE: Seeking for a challenging position, utilizing abilities developed
through my experience and education, with the
opportunity for professional growth based on
performance.
EDUCATION: Masters of Business Administration, Arab Academy for
Science and Technology, Egypt
Major: Marketing
Bachelor of Commerce (English Section), Faculty of
Commerce – Cairo University, Egypt
Major: Accounting
CURRENT JOB
MARKETING CONSULTANT
Arab Breeders Poultry Co. – OMMAT Group
Since July, 2013
www.ommat-eg.com
Mission: Our Major concern is the Chicks, The Labor and the Customer.
Responsibilities:

Consulting the group in developing a new brand for all chilled, frozen &
processed chicken products in the retail market building on the OMMAT
reputation n the Breeding and Chicks B2B market.
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Studying the local frozen and chilled chicken market well, to identify the
potential consumer needs and conduct all the required quant. And qual.
Researches in order to identify the unique positioning of the new brand.
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Building the full brand structure, corporate identity, recruiting the required
marketing and sales team, building the sales plan and the sales & marketing
budget.
EMPLOYMENT HISTORY
POSITION:
CATEGROY MARKETING MANAGER, GCC
National Food Company – Americana Group
JEDDAH - KSA
Since October, 2010
www.americana-group.com
Mission: To be the first Frozen food consumer choice all over GCC.
Responsibilities:
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Managing different product categories in KSA and more than 7 countries all over
GCC through the supervision of country managers in all marketing activities.
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Responsible for all marketing planning and execution, monitoring and control of
the brands growth and achievement during the year.
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In addition to the regular marketing relationship with internal and external
parties.
Managed the following Projects:
Launching the Fighter brand “ROYAL”
Launching a new Fighter brand “Royal” in the GCC market within 5 countries with
more than 7 different categories in the frozen processed chicken, beef, seafood and
Vegetables markets. Market share now all over GCC is 7%, reference is AC Nelsen
retail audit report.
Launching Whole Frozen Chicken Category in KSA
Introducing the most selling commodity in the Saudi market, the frozen whole
chicken with different weights as per market preferences.
Re-Launch of Americana Seafood Range “Sayyad”
Re-introducing Americana seafood range with a new modern look matching the
market demand for this category with a new brand name “Sayyad” in KSA and
Other GCC countries.
POSITION:
MARKETING MANAGER
Arabian Food Industries - Domty
Since January, 2010
www.domty.org
Mission: To be the first white cheese manufacturer in the Middle East.
Responsibilities:

Planning, directing, and executing the marketing plan of the company’s
products, by performing the following duties personally or through subordinate
supervisors.
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(Same as for CPPC Americana responsibilities and duties, supervisory
responsibility, evaluation, results’ measurement and internal and external
relations.)
Managed the following Projects:
Domty 1/8 Feta Range.
Launching feta white cheese pack 125gm. Exclusive range in the Egyptian market
and creating a new channel of growth for the company through a very strong ATL
campaign.
Domty ATL campaign
Introducing The strongest value for Domty white cheese through an aggressive ATL
campaign (TV, Outdoors, Etc…) building on the research results and the strong
consumer insights (KHALIK FIL TABIEE)
Domty Siesta Juice Export
Invading the export Juice market with Siesta Juice to increase the overall
organization profitability and enhance the brand portfolio.
POSITION:
MARKETING MANAGER
Americana Meat - Egypt
Cairo Poultry Processing Co. (Koki)- Americana Group
Since June, 2007
www.americana-group.com
Mission: Maintain a position as the first choice of consumers for its high quality and
products, value and experience.
Responsibilities:
Assist the marketing director in planning, directing, and coordinating the marketing
of the company’s products, by performing the following duties personally or through
subordinate supervisors.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Marketing plans:

Developing long term marketing plans and strategies for the company’s
products.
 Follow up, evaluating, and executing yearly marketing plans and strategies.
Follow up marketing expenses.
 Ensure the execution of the marketing activities (Promotions, Advertising,
Packaging, etc...)
Sales:
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Aid Sales Team to have complete information about the company’s products.
Supervise the monthly, quarterly and yearly reports preparation.
Ensures the preparation of the monthly sales plans (in coordination with the
sales manager and the marketing director).
Ensure the availability of the monthly sales plan in proper time for production
& Finance department.
Manage pricing decisions in addition to find ways to save expenses for
products’ better performance.
Ensures the execution of the products’ strategies through market visits.
Analysis of information on products performance from the Information
Marketing Manager through analysis & revision, market researches and
comparisons.
Analyzing competitors marketing activities.
Study market changes and changed consumer Purchasing Habits.
Initiate products development to conform to market needs.
Developing new products’ ideas.
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Managing profit margin for of each product according to the company’s
objectives.
Ensures achieving the company’s strategies and goals
Develop a cooperative team work for marketing department.
Couching and training the marketing team in the marketing department.
SUPERVISORY RESPONSIBILITIES:
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Manage two subordinate market category managers.
Responsible for the overall direction, coordination and evaluation of these
units. Responsibilities include interviewing, hiring, and training employees;
planning, assigning and directing work; appraising performance; rewarding &
disciplining employees; addressing complaints and resolving problems.
EVALUATION AND RESULTS MEASUREMENTS:
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Establishing yearly agreed upon marketing, communication and advertising
plans.
Plan, execute, and follow up marketing activities, promotions, advertising.
Analyzing market research results from the Information Marketing Manager
to evaluate market share and position in the local market.
Increase the company’s products market shares and introducing new
products to the market.
Ensures the proper elements of the marketing mix in all the company’s
products.
Developing and training the team work in the marketing department and
encourage them to achieve the department’s objective.
Coordination with the advertising agencies to produce and execute the
promotions and supporting the company’s products in the market.
INTERNAL & EXTERNAL RELATIONS:
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Marketing Director, Sales, finance, production, purchasing departments.
Above and below the line agency.
Suppliers (in coordination with purchasing department).
Clients (in coordination with Sales department).
Sister companies (exchange experience).
Managed the following Projects:
Americana Hot Dog Range
Launching the frozen hot dog range in the Egyptian market and creating a new
channel of growth for the company.
Americana Beef Escalope Pane
Introducing innovative products to the Egyptian market to increase competitive
advantage and win a step ahead from competition.
Americana Beef Luncheon Range
Invading the cold cuts market to increase the overall organization profitability and
enhance the brand portfolio.
Americana Frozen Seafood Range
Extend the brand business to ensure maximum profitability, in addition to enhance
the company’s portfolio.
POSITION:
BRAND MANAGER
Cairo Poultry Processing Co. (Koki)
Americana Group
Since January, 2003
www.americana-group.com
Responsibilities:
Coordinating, executing and supervising all marketing activities for company’s
Products in a team work environment.
Marketing Plan:
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Implementation and follow-up of agreed plans and strategies.
Briefing and follow-up of advertising and promotional activities.
Monitoring and management of marketing expenses.
Managing the merchandizing team.
Packaging:
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Designing all products’ packs (photo shooting, layouts ...etc.)
Monitoring packaging materials inventory and reordering it.
Managing consumers’ suggestions.
Cost / Price analysis.
Sales:
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Stimulating interest in & support of product knowledge for the sales force.
Development of sales promotions in help with the sales management.
Monthly, Quarterly & annual performance reports and budget revisions.
Elaborate monthly sales forecast in collaboration with the sales manager.
Coordinating between sales and production and finance.
Market visit:
• Regular visits to the market are to be planned to ensure proper
implementation of Strategies and plans.
• Gathering continues information on the brand situation in the market as
well as Competitive activities.
• Retail audits and brand comparison are to be up-dated regularly.
• Study and examine the changes in the market and consumer behavior.
POSITION:
MARKETING COORDINATOR
Cairo Poultry Processing Co. (Koki)
Americana Group
Since January, 2000
www.americana-group.com
Responsibilities:
Local and Foreign procurement of packaging material.
Performing marketing survey of the Egyptian market.
Management of distribution channels.
POSITION:
ACCOUNTANT
Golden State Foods, only supplier for McDonalds
Man foods Group
Joined From 1999 till 2000
Responsibilities:
Deal with all payables & receivables.
Responsible for check releases.
Courses Attended & Certificates
CIM, Certificate in Marketing
03/09
Charted institute of Marketing
MBA, Major Marketing
05/07
Arab Academy for Science and Technology
Americana Marketing Team
10/06
Logic Consultant, Egypt
Developing an competitive Strategy
05/01
Microsoft Certified Trainer
Effective Marketing Skills
01/00
British Council, Egypt
SKILLS
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Well Experience in presentations of various marketing subjects.
Good communication Skills.
Team Player, with proven ability to perform under stress.
Computer skills, web tools, MS Office.
LANGUAGE
REFERENCES
Arabic
– Expert
English
– Expert
French
- Fair
Furnished upon request.
PERSONAL DATA
Nationality
: Egyptian
Date of Birth
: September 02, 1976
Place of Birth
: Egypt
Marital Status
: Married
Military Status
: Exempted
Health: No health problems / No disabilities
SUMMARY OF QUALIFICAITONS

A self- motivated hard working personnel with experience in all aspects of
personnel work.
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Able to use own initiative and work as part of a team.
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Proven leadership skills, including managing and motivating staff to achieve
company objectives.
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An effective communicator at all levels within an organization.
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Good problem solving and analytical skills.
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Computer literate.