MBA
Fu Jen Catholic University
2009-2010
Department / Code
Graduate Institute of
Management / 7062
(開課單位/單位代碼)
Course Code
(課程代碼)
Course Name
(課程名稱)
Business Policy
Credit
F
(學分數)
3
S
1.
Provides the opportunities for students to develop capability for strategic thinking.
2.
Provides the opportunities for students to experience the organization learning.
3.
Provides the opportunities for students to build up an integrated strategy concept.
4.
Provides the opportunities for students to integrated related knowledge of business
Course Objectives
(課程目標)
functions.
Prerequisites
(先修課程)
Course Materials
Barney, Jay B., 2007, Gaining and Sustaining Competitive Advantage, Prentice Hall.
(課程教材)
Reference
1.
The Wealth of Nations (by Adam Smith)
2.
Harvard Business Review on Managing the Value Chain
3.
The company: a short history of a revolutionary idea (by John Micklethwait
(參考書目)
andAdrian Wolldridge)
Evaluation
4.
The wealth and Poverty of Nations (by David S. Landes)
5.
Strategic management ( by Dahhsian Seetoo).
課堂之前測(Pre-test)
%
期末報告/論文撰述(Team Paper/Theses Writing)
課堂中的隨堂測試(Quiz)
%
課堂參與(Class Participation)
30%
期中考(筆試)(Midterm Test)
%
心得/作業撰寫(Assignment)
20%
課堂後測/期末考(筆試)(Final Test)
%
專題發表(Presentation)
學生表現側寫報告(Profile Report)
%
課堂上實作演練(Role Playing)
%
(評量方式)
%
30%
個案分析報告撰寫(Case Report)
20%
個別面試或口試(Oral Exam)
Pedagogical Methods
(教學方法)
Course Web
(課程網頁)
%
專業團體之證照檢定(Certification)
%
其他(Others)
%
講授(Lecture)
競賽讀書會(Study Group)
個案教學(Case Study)
專題實作(Seminar on Field Research)
電子教學(e-Learning)
產業實習(Internships)
體驗教學(Project Adventure)
服務學習實作(Service Learning)
角色扮演實境教學(Role Playing)
自主學習(Independent Study)
企業競賽遊戲(Business Simulation Game)
對話教學法(Dialogue Teaching)
管理電影(Theater Learning)
其他
http://140.136.202.29/
Week
Date
Topic
1
Case: Excellent fodder Co.
2
Business Theater: Pirates of Silicon Valley
3
Chapter1: What is strategy?
Case: Ben & Jerry's Homemade Ice Cream, Inc.: Keeping the
Mission(s) Alive
4
Chapter2: Firm Performance and Competitive Advantage
Case:Jumpstart
5
Barney(2007): Chapter3: Evaluating environmental Threat
Case:Computer Reservation Systems: An Industry of Its Own
6
Chapter4: Evaluating environmental opportunities
Case:Wal-Mart Stores' Discount Operations
7
Chapter5: Evaluating firm strength and weaknesses: The
resource-base view
Case:Matching Dell
8
Chapter 6: Cost leadership
Case:Nissan Motor Co. Ltd.: Target Costing System
Course Outline
9
(課程大綱進度)
Chapter 7: Product differentiation
Case:Wells Fargo Online Financial Services (A)
10
Chapter 8: Flexibility
Case:Arundel Partners: The Sequel Project
11
Chapter 9: Tacit collusion: Cooperation to Reduce competition
Case:Forever: De Beers and U.S. Antitrust Law
12
Chapter 10: Vertical integration Strategies
Case:Merck-Medco: Vertical Integration in the Pharmaceutical
Industry
13
Chapter 11:
Diversification Strategies
Case:Asahi Glass Co.: Diversification Strategy
14
Chapter 12:
Implementing corporate diversification
Case:Johnson & Johnson (A)
15
Chapter 13: Strategic alliances Strategies
Case:Daewoo's Globalization: Uz-Daewoo Auto Project
16
Chapter 14: Mergers and Acquisitions Strategies
Case:Kraft General Foods: The Merger (A)
17
Chapter 15: International Strategies
Case:Philips vs. Matsushita: A New Century, a New Round
全人教育
做中學
(Holistic Education)
(Learning by doing)
Contribution to
Mission
(本課程與管理學院
使命之關係)
整合資源
人本價值
創新知識
國際視野
(Innovative knowledge)
(International view)
(Resource
(Human-centric values)
integration)
掌握專業知識內涵並培養獨立研究之能力。
(Each student should be able to capture the essence of professional knowledge and cultivate the ability to
independent research. )
整合理論與實務以提升組織之績效。
Contribution to
learning goals-college
(本課程能達成開課
單位的哪些目標-院)
(Each student should be able to integrate theories and practices as to increase the productivity of organizations. )
善用資訊科技，並培育資源統整之能力
(Each student should be able to capitalize on modern information technology in the integration and use of
resources. )
建立專業倫理與人本價值觀念，並應用於專業決策中。
(Each student should be able to recognize professional ethics and human-centric values, and be able to apply them
in professional decision-making. )
拓展國際視野以提升國際化能力。
(Each student should be able to expand his/her global perspective to adapt to internationalization. )
建立專業倫理與人本價值觀念，並應用於專業決策中。
(Each student should be able to recognize and analyze ethical dilemmas in everyday business practices. This
leaning goal is met by course embedded examinations and projects.)
拓展國際視野與胸襟。
Contribution to
(Each student should be able to expand their international perspective. This leaning goal is met by embedded
examinations.)
learning
具獨立研究及解決企業問題的實作能力。
goals-department
(本課程能達成開課
(Each student should be able to conduct independent research and solve real world problems encountered by
enterprises. This leaning goal is met by thesis writing.)
單位的哪些目標-所)
具良好的人際溝通能力。
(Each student should be able to develop sound communication and inter-personal skills. This leaning goal is met by
projects and case studies.)
具整合不同知識領域與技術的能力。
(Each student should be able to integrate knowledge and skills from different disciplines. This leaning goal is met
by projects and thesis writing.)
Name: Zongying Zhou
E-mail: tychou@mail.fju.edu.tw
Instructor
(老師資料)
Phone: 29052649
Office Hour: Mon.-Wed. 9:00~16:00
Room: SL423