COM 486 Week 2 Learning Team Assignment Message Map
Presentation
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Choose either the catering, conference, or hotel businesses on
Baderman Island.
Identify and explain the essential elements of a Message Map™
based on the template provided in Figure 4–3, CMM Message Map™,
of your text, Customer Message Management. Address the four
principles of Customer Message Management covered in Figure 4–1
of the Customer Message Management.
Present your Message Map™ based on the Learning Team’s
selection of the catering, conference, or hotel businesses on Baderman
Island. Your presentation must include 8 to 10 slides in Microsoft®
PowerPoint®, including an introduction slide, concluding slide, and
detailed speaker notes.