Culture of Donor Giving Challenge
SAMPLE EMAILS
VERSION 1: Introduce donors to the campaign – HOT SPOT PARTY HOST
Dear __________:
I WOKE UP REALLY EXCITED THIS MORNING! While I’m always passionate about the work I do with
Associated Black Charities, there’s something else that’s got me pumped.
From April 17th through April 26th, thousands of people are being asked to make donations to ABC for
the W.K. Kellogg Foundation’s Cultures of Giving Donor Challenge. During this period Kellogg has agreed
to match dollar for dollar our gifts to ABC up to $20,000!
I am hosting a Hot Spot Party on DATE, PLACE AND TIME where my friends and family will have an
opportunity to make their donations online at the party and help ABC reach its donation goals!
I need you to consider helping ABC by doing the following:
1. Mark April 17-26 on your calendar and add this giving link as a reminder www.razoo.com/story/Associated-Black-Charities-1 - and make your donation!
2. Join me at my Hot Spot Party to make your donation!
3. Follow ABC on Facebook and Twitter, post links on your page and help build buzz!
4. Spread the word! Send this email to your family and friends along with a personal note about
why you believe in the work of Associated Black Charities!
Sincerely,
VERSION 2: Introduce donors to the campaign – GENERAL
Dear __________:
I WOKE UP REALLY EXCITED THIS MORNING! While I’m always passionate about the work I do with
Associated Black Charities, there’s something else that’s got me pumped.
From April 17th through April 26th, thousands of people are being asked to make donations to ABC for
the W.K. Kellogg Foundation’s Cultures of Giving Donor Challenge. During this period Kellogg has agreed
to match dollar for dollar our gifts to ABC up to $20,000!
I need you to consider helping ABC by doing the following:
1. Mark April 17-26 on your calendar and add this giving link as a reminder www.razoo.com/story/Associated-Black-Charities-1 - and make your donation!
2. Join me at my Hot Spot Party to make your donation!
3. Follow ABC on Facebook and Twitter, post links on your page and help build buzz!
4. Spread the word! Send this email to your family and friends along with a personal note about
why you believe in the work of Associated Black Charities!
Sincerely,
VERSION 3: Short to donor base - sent closer to the giving date
Dear __________:
From April 17th through April 26th, thousands of people are being asked to make donations to Associated
Black Charities (ABC) for the W.K. Kellogg Foundation’s Cultures of Giving Donor Challenge and ABC
needs you to be successful. During this 10 day period Kellogg has agreed to match dollar for dollar our
gifts to ABC up to $20,000!
If you believe in ABC’s mission to create healthier and wealthier communities throughout the State of
Maryland, please mark April 17-26 on your calendar and make a donation by visiting
www.razoo.com/story/Associated-Black-Charities-1 .
Thank you for supporting ABC!
Sincerely,