Advertisements
Marketing I
Create your own commercial
1. Where do you encounter advertising? Which specific advertisements "stick in
your head?"
Explain in detail.
2. What makes these advertisements memorable?
3. Do advertisements have an effect on your personal interests?
The purpose of this activity is to show how advertisers cater to a show's intended
audience, you may want to make sure you are presenting a commercial that very
obviously targets a specific demographic.
-Target market:
14-18
Male/female
Part time worker
Lives in Franklin, NJ
Interested in music, fashion
Choose your own groups of 3 to work with and collaborate to make a live skit that will be
performed in class. You will also choose 1 of the 9 persuasive techniques we discussed in
class and explain why this is the best one for your target market. The skit will be no
shorter than 1:30 minutes and no more than 4 minutes long.
You and your group will pick something about FHS to make a commercial about (a
particular sport, a certain event, a club, a show you are going to perform in, etc.). Just like
every commercial this skit needs to persuade your classmates to either want to attend,
join the club, etc… You will have use of anything in the classroom you need. You are
required to make this as realistic as you can. That means if you need to dress the part then
that is what you will do to receive full credit. You will have today and the next class
period to complete this assignment in class. On the 3rd day you will present this skit to
the class.
Poor 5
Advertisement is
disorganized and
sequence is hard to
follow due to
apparent lack of
preparation.
Student does not
display a grasp of
the information;
student cannot
answer questions
about subject.
Fair 10
Advertisement is
disjointed and
information
delivered by
student seems to
jump around.
Student is
uncomfortable
with information
and is able to
answer only
rudimentary
questions.
Good 15
Student presents
information in
logical sequence,
which listeners can
follow.
Persuasive
language- Students
demonstrate ability
to persuade
consumers
Students lack
persuasive
language, or other
sales tactics to
persuade prospects
to buy.
Students use some
persuasive
language, trial
closing,
questioning
techniques and
other sales tactics
to persuade
prospects to buy.
Style- Students
speak loudly and
clearly. Students
demonstrate strong
eye contact
Student mumbles,
Speaks too quietly
for listeners to
hear.
Students use
minimal
persuasive
language, trial
closing,
questioning
techniques and
other sales tactics
to persuade
prospects to buy.
Student's voice is,
too low or
monotone in
delivery for the
listener to hear.
AdvertisementThe students
demonstrate strong
preparation for the
sales pitch
Knowledgestudents
demonstrate a
strong
understanding of
the product
Materialsattractive,
effective, valuable
Student reads all
off the materials
with no eye
contact.
Listeners have
difficulty hearing
the presentation.
Material graphics
are NOT attractive,
and do not help to
explain or
reinforce value of
the product or
service.
Materials contain
grammatical
errors.
Student
occasionally uses
eye contact, but
reads most of of
the materials.
Material graphics
are attractive, but
do not help to
explain or
reinforce value of
the product or
service.
Materials contain
grammatical
errors.
Student is at ease
with expected
answers to all
questions, but fails
to elaborate.
Student's voice is
clear. Student
pronounces most
words correctly.
Most listeners can
hear the
presentation.
Student maintains
eye contact most
of the time, but
frequently returns
to notes.
Material graphics
are attractive, but
do not help to
explain or
reinforce value of
the product or
service.
Materials are free
of grammatical
errors.
Excellent 20
Student presents
information in a
logical, interesting
sequence, which
listeners can
follow.
Student
demonstrates full
knowledge (more
than required) by
answering all class
questions with
explanations and
elaboration.
Students use many
persuasive
language, trial
closing,
questioning
techniques and
other sales tactics
to persuade
prospects to buy.
Student uses a
clear voice so that
all listeners can
hear the
presentation.
Student maintains
eye contact,
seldom returning
to notes.
Material graphics
are attractive and
explain and
reinforce value of
the product or
service.
Materials are free
of grammatical
errors.