SOUTHEAST MISSOURI STATE UNIVERSITY
COURSE SYLLABUS
Department of Management & Marketing
Date: Spring 2010
Title of Course: Imagination, Creativity, and Innovation
I.
Course No.: BA531
Catalog Description and Credit Hours of Course:
An investigation of imagination, creativity, and innovation in the context of one’s intrapersonal,
interpersonal, social, and organizational environment. (3)
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Prerequisite(s): Junior standing or MBA Program admission or consent of instructor
III.
Purposes or Objectives of the Course:
Upon completion of this course the student should be able to:
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Recognize one’s creative potential and its role in the business environment
Develop idea generation techniques for innovative problem solving in organizations
Identify opportunities and challenges of creative solutions to business problems
Expand critical thinking skills to include imaginative and innovative techniques
HCB Assurance of Learning (BSBA)
All faculty members in the Department of Management and Marketing are committed to upholding certain
learning objectives for their students in accordance with AACSB accreditation standards. As such, the
courses students take in this department seek to meet at least one or more of the following objectives as part
of the BSBA degree. Objectives directly pertaining to this course are marked with an asterisk:
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Expectations of Students:
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To actively participate in all class activities, experiential exercises, and discussions
To complete all assignments required for the course in an academically honest manner
Course Content or Outline:
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VII.
Proficiency in written and oral communications*
Demonstrated effective use of technology*
Demonstrated awareness and understanding of other cultures*
Demonstrated knowledge of the fundamentals of business disciplines*
Demonstrated critical thinking skills involving business and ethics*
Imagination, creativity, and innovation in business
Imagination: big ideas and vision development for the company
Managing creativity of the firm: insights and challenges
Innovation process: business strategy and performance management
Exploring imagination, creativity, and innovation skills in business
Blending imagination, creativity, innovation, and business
9 hours
6 hours
6 hours
6 hours
9 hours
9 hours
Textbook(s) and/or Other Required Materials or Equipment
The course will use a current textbook or current textbooks and/or collection of articles and other materials.
Some possible examples are:
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Potential Textbooks
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Selected Periodicals
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VIII.
Ahmed, P. (2010). Innovation Management: Context, Strategies, Systems, and
Processes. Prentice Hall.
Bennes, W., & Beiderman, P.W. (1997). Organizing Genius. Addison – Wesley.
Feinstein, J.S. (2006). The Nature of Creative Development. Stanford Business Books.
Fisk, P. (2010). Creative Genius. Capstone.
Leonard, D., & Swap, W. (1999). When Sparks Fly. Harvard Business School
Publishing.
Liu, E., & Noppe-Brandon, S. (2009). Imagination First: Unlocking the Power of
Possibility. Jossey-Bass.
Michalko, M. (2001). Cracking Creativity. Ten Speed Press.
Morreall, J. (2009). Comic Relief: A Comprehensive Philosophy of Humor. WileyBlackwell.
Sawyer, K. (2007). Group Genius – The Creative Power of Collaboration. Basic Books.
Academy of Management Journal
Academy of Management Review
Administrative Science Quarterly
Creativity Research Journal
Business Week
Fortune
Harvard Business Review
International Journal of Humor Research
Journal of Applied Psychology
Journal of Entrepreneurship
Journal of Management Studies
The New Yorker
Other readings as required by the instructor
Basis for Student Evaluation
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Graded assignments as indicated by the instructor
Participation in and completion of in-class activities, exercises, discussions, and other projects
Group project(s)
Quizzes and/or exams
Graduate students complete a major individual research-based term project
The weight of the evaluation criteria may vary according to each instructor and will be communicated at
the beginning of the course.
IX.
Grading Scale
Undergraduate students:
Graduate students:
90% - 100% = A
80% - 89% = B
70% - 79% = C
60% - 69% = D
0% - 59% = F
90% - 100% = A
80% - 89% = B
70% - 79% = C
0% - 69% = F
X.
Academic Policy Statement
Students will be expected to abide by the University Policy for Academic Honesty regarding plagiarism
and academic honesty. Refer to: http://www6.semo.edu/stuconduct/
XI.
Students with Disabilities
If a student has a special need addressed by the Americans with Disabilities Act (ADA) and requires
materials in an alternative format, please notify the instructor at the beginning of the course. Reasonable
efforts will be made to accommodate special needs.