CFC APPLICATION FORM FOR
SOCIAL ANALYTICS FOR BUSINESS ENTERPRISES CALL FOR COLLABORATION
Page 1 of 28
CFC PROPOSAL FORM
Project Name : ____________________________________
Company Name : __________________________________
Call For Collaboration
(Social Analytics for Business Enterprises)
INFOCOMM DEVELOPMENT AUTHORITY OF
SINGAPORE
Infocomm Development Authority of Singapore
10 Pasir Panjang Road
#10-01 Mapletree Business City
Singapore 117438
Tel : (65) 6211 0888
Fax : (65) 6659 2404
E-maiI : info@ida.gov.sg
Website : www.ida.gov.sg
For IDA Internal Use
Date Received
:
Officer-in-charge
:
COPYRIGHT © INFOCOMM DEVELOPMENT AUTHORITY OF SINGAPORE, 2013
CFC APPLICATION FORM FOR
SOCIAL ANALYTICS FOR BUSINESS ENTERPRISES CALL FOR COLLABORATION
Page 2 of 28
Notes to Participating Company/Consortia
1. Participants may participate in this Call for Collaboration (“CFC”) either as a single
company or as a Consortium.
2. Where the Participant is a single company, the Participant must obtain a copy of this
proposal submission form and submit the proposal to IDA with all Parts and
Appendices herein (with the exception of Part II) duly completed.
3. Where the Participant is a Consortium, each member of the Consortium is required
to obtain a copy of this CFC Proposal Form. For submission purposes, only one
Proposal need be submitted by the Consortium Lead on behalf of all members of the
Consortium, duly completed as follows:
i.
The Declaration in Part I must be signed by authorized representatives of each
and every member in the Consortium.
ii. Parts II, IV and Appendix A, B and C are to be completed and submitted by the
Consortium Lead on behalf of the Consortium it is representing.
iii. Every member of the Consortium, including the Consortium Lead, must each
complete a copy of Part III and the Consortium Lead shall submit the copies of
Part III completed by each member of the Consortium as part of the Proposal.
4. The Consortium Lead shall be primarily responsible for the submission of the
Proposal. In the event that an award of Grant is made to the Consortium in respect of
its proposal, the Consortium Lead shall also be primarily responsible for directing
and coordinating the implementation of the project and all other matters which are to
be performed by the Consortium.
5.
For the avoidance of doubt, this CFC Proposal Form shall be read with and shall be
subject to the Important Notices as set out in Annex A of the Public Document for
the Social Analytics for Business Enterprises CFC.
COPYRIGHT © INFOCOMM DEVELOPMENT AUTHORITY OF SINGAPORE, 2013
CFC APPLICATION FORM FOR
SOCIAL ANALYTICS FOR BUSINESS ENTERPRISES CALL FOR COLLABORATION
6.
Page 3 of 28
Participants are to submit two (2) hardcopy and one (1) softcopy (in a CD-ROM) of
the proposal by 28th June 2013 at 12 p.m. to the following address. All hardcopies
and softcopies should be submitted together.
Social Analytics for Business Enterprises
Call for Collaboration
Infocomm Development Authority of Singapore
10 Pasir Panjang Road
#10-01 Mapletree Business City
Singapore 117438
For enquiries on the submission of the proposal, please email:

Edwin Liok (Mr)
Infocomm Development Authority of Singapore
DID: +65 6211 0300
Email: edwin_liok@ida.gov.sg

William Tjhi (Mr)
Infocomm Development Authority of Singapore
DID: +65 6211 1487
Email: william_chandra_tjhi@ida.gov.sg
COPYRIGHT © INFOCOMM DEVELOPMENT AUTHORITY OF SINGAPORE, 2013
CFC APPLICATION FORM FOR
SOCIAL ANALYTICS FOR BUSINESS ENTERPRISES CALL FOR COLLABORATION
Page 4 of 28
PART I – DECLARATION
We have read and understood the requirements and notices in the Social Analytics for
Business Enterprises Call for Collaboration document issued by IDA on 30th April 2013
and this Proposal is submitted in response thereto. We acknowledge that the submission
of this proposal does not impose any obligations or constitute the acceptance of any
terms and conditions on the part of IDA. We hereby declare that the information
submitted pursuant to this Proposal is accurate, true and complete.
Company/Consortium Lead
______________________
Name, Designation and
Signature of Company/
Consortium Lead’s representative
________________________
Company, Stamp and Date
(The signatory should be the Chief Executive Officer, Managing Director or
equivalent in the company)
Other Members of Consortium (if applicable)
Note: Please add rows if needed.
______________________
Name, Designation and
Signature of Consortium Member’s
representative
________________________
Company, Stamp and Date
(The signatory should be the Chief Executive Officer, Managing Director or
equivalent in the company)
COPYRIGHT © INFOCOMM DEVELOPMENT AUTHORITY OF SINGAPORE, 2013
CFC APPLICATION FORM FOR
SOCIAL ANALYTICS FOR BUSINESS ENTERPRISES CALL FOR COLLABORATION
______________________
Name, Designation and
Signature of Consortium Member’s
representative
Page 5 of 28
________________________
Company, Stamp and Date
(The signatory should be the Chief Executive Officer, Managing Director or
equivalent in the company)
______________________
Name, Designation and
Signature of Consortium Member’s
representative
________________________
Company, Stamp and Date
(The signatory should be the Chief Executive Officer, Managing Director or
equivalent in the company)
______________________
Name, Designation and
Signature of Consortium Member’s
representative
________________________
Company, Stamp and Date
(The signatory should be the Chief Executive Officer, Managing Director or
equivalent in the company)
COPYRIGHT © INFOCOMM DEVELOPMENT AUTHORITY OF SINGAPORE, 2013
CFC APPLICATION FORM FOR
SOCIAL ANALYTICS FOR BUSINESS ENTERPRISES CALL FOR COLLABORATION
______________________
Name, Designation and
Signature of Consortium Member’s
representative
Page 6 of 28
________________________
Company, Stamp and Date
(The signatory should be the Chief Executive Officer, Managing Director or
equivalent in the company)
COPYRIGHT © INFOCOMM DEVELOPMENT AUTHORITY OF SINGAPORE, 2013
CFC APPLICATION FORM FOR
SOCIAL ANALYTICS FOR BUSINESS ENTERPRISES CALL FOR COLLABORATION
Page 7 of 28
PART II – CONSORTIUM INFORMATION
(Not applicable where a Participant is submitting a Proposal as a single company; to be
completed and submitted by the Consortium Lead only, on behalf of the Consortium it is
representing.)
1.
Contact Person for Future Correspondence (Consortium Lead)
Lead Company
Contact Person
Designation
2.
DID
Fax
Mobile No.
Email
Consortium Composition
There are two categories of participating companies, Type 1 or Type 2:
Type 1 companies incur costs directly to complete the proposed project.
Therefore, they are eligible to claim costs incurred from IDA. However, Type 1
companies are not allowed to charge other Type 1 companies in the consortium for
costs incurred in the project.
Type 2 companies charge Type 1 companies in the consortium for provision of
products and / or services. Type 2 companies are not eligible to claim costs
incurred from IDA.
Company
1
Consortium Lead
2
Participating
Role of Company
in Consortium
Principal Business
Activity
Company 1
3
Participating
Company 2
4
Participating
Company 3
COPYRIGHT © INFOCOMM DEVELOPMENT AUTHORITY OF SINGAPORE, 2013
Type
CFC APPLICATION FORM FOR
SOCIAL ANALYTICS FOR BUSINESS ENTERPRISES CALL FOR COLLABORATION
5
Participating
Company 4
Note: Please add rows if needed.
COPYRIGHT © INFOCOMM DEVELOPMENT AUTHORITY OF SINGAPORE, 2013
Page 8 of 28
CFC APPLICATION FORM FOR
SOCIAL ANALYTICS FOR BUSINESS ENTERPRISES CALL FOR COLLABORATION
Page 9 of 28
PART III – COMPANY INFORMATION
(Where a Participant is a consortium, each member of the consortium, including the
consortium lead, is required to complete a copy of Part III and all copies of Part III
completed by each member of the consortium shall be submitted by the consortium lead
as part of the proposal.)
1.
Company Information
Company Name
Mailing Address
(if different from registered
address)
Telephone
Fax
Country of Incorporation
Corporate
Web Site URL
ACRA Reg. No*
Date of Registration
Paid -up Capital (S$)**
*Please attach a copy of the latest updated ACRA search.
** Please provide certified copies of 3 years of FULL set of the latest audited financial /
management report.
Company Registration: (please tick one)
□ Sole Proprietorship
□ Partnership
□ Private Limited (non-exempt limited by shares)
□ Public Limited (limited by shares)
□ Research Institute / Institute of Higher Learning
□ Others (please specify): _______________________
2.
Contact Person for Future Correspondence
Name
Designation
DID
Fax
Mobile No.
Email
Address
COPYRIGHT © INFOCOMM DEVELOPMENT AUTHORITY OF SINGAPORE, 2013
CFC APPLICATION FORM FOR
SOCIAL ANALYTICS FOR BUSINESS ENTERPRISES CALL FOR COLLABORATION
3.
Page 10 of 28
Corporate Relations
Please complete the relevant boxes in the table for the major related companies
owned in Singapore and (if applicable) overseas. (corporate share ≥ 20%)
Additional information may be provided in separate attachments.
PARENT
COMPANY
SUBSTANTIAL
SHAREHOLDER
S
Company Name & Business Activity & % Share
1. Name of Stakeholder
[Country registered /
Nationality]
2.
3.
Subsidiaries
Company Name(s) & Business Activity & % Share
Holdings
Company Name(s) & Business Activity & % Share
1. Company Name(s)
Alliances
Description of Business Activity
(& include % share)
2.
3.
1. Company Name(s)
Partnerships
Joint Ventures
Others
4.
Description of Business Activity
(& include % share)
2.
3.
1. Company Name(s)
Description of Business Activity
(& include % share)
2.
3.
1. Company Name(s)
Description of Business Activity
(& include % share)
2.
3.
Company Structure
(Please attach organisational chart and operational chart if available)
Total number of full time employees :
[
]
Number of technical personnel
[
]
:
Key Management Personnel: (Please attach biography if available):
COPYRIGHT © INFOCOMM DEVELOPMENT AUTHORITY OF SINGAPORE, 2013
[% Share]
CFC APPLICATION FORM FOR
SOCIAL ANALYTICS FOR BUSINESS ENTERPRISES CALL FOR COLLABORATION
Name
5.
Designation
Page 11 of 28
Years of
Related
Experience
Professional/Academic
Qualification
Other Grants awarded to / Application in process by the Company **
Awarding
Organisation
Description of Grants /
Awards
S$
Status
(ongoing /
completed)
** Please indicate incentives, grants and/or loans awarded to you by Infocomm Development Authority of
Singapore (IDA), and/or other government agencies and other financial institutions.
COPYRIGHT © INFOCOMM DEVELOPMENT AUTHORITY OF SINGAPORE, 2013
CFC APPLICATION FORM FOR
SOCIAL ANALYTICS FOR BUSINESS ENTERPRISES CALL FOR COLLABORATION
Page 12 of 28
PART IV – PROJECT DETAILS
(Where a Participant is a consortium, Part IV shall be completed and submitted by the
consortium lead only, on behalf of the consortium it is representing.)
1. Project Summary
Describe how the Proposal is able to achieve the desired outcome and meet the
requirements of the CFC, as well as, provide strong businesses value proposition to
businesses in proposed sectors to adopt SA Common Services.
2. Project Name and Category
(i)
Name of Project:
(ii)
Project Scope:
Clearly indicate in the table below the scope that the Project covers. In the
case where the Project falls outside of the prescribed scopes, please briefly
describe the project scope in the “Remarks” section of the table.
COPYRIGHT © INFOCOMM DEVELOPMENT AUTHORITY OF SINGAPORE, 2013
CFC APPLICATION FORM FOR
SOCIAL ANALYTICS FOR BUSINESS ENTERPRISES CALL FOR COLLABORATION
Project scope
Page 13 of 28
Please indicate
with a tick ()
Common Services
 Social Listening
 Cross-Channel Analytics
 Social Engagement
 Advanced Social Engagement
 Others
Industry
 Retail
 Food and Beverage
 Tourism/Leisure
 Others, please specify ___________
Remarks
(iii)
Project Background
Describe the background and context of the Project, relating it to the current
state of the industry and the strategic roles of the Participant. State how each
consortium member can contribute to achieving the desired outcome and
business value proposition, including company credentials, details of similar
deployments of SA Common Services, customer references, and breadth of
analytics services deployed and the Sectors.
COPYRIGHT © INFOCOMM DEVELOPMENT AUTHORITY OF SINGAPORE, 2013
CFC APPLICATION FORM FOR
SOCIAL ANALYTICS FOR BUSINESS ENTERPRISES CALL FOR COLLABORATION
Page 14 of 28
3. Project Objectives
Describe the specific objectives of the proposed Project and the justification of the
choice of sectors, including:

Business needs and challenges of the proposed sector;

Scope of SA services that will address the business needs of the proposed
sector;

Potential business value of SA to enterprises in the proposed sector;

Potential impact of analytics to the proposed sector as a whole;

Assessment of the readiness of enterprises in the proposed sector to adopt
SA Common Services including the availability of extensive data for
analytics;

Estimated demand for SA Common Services for analytics in the proposed
sector;

Business environment, industry structure, policies and other factors that
make the proposed sector amenable to the adoption of SA Common
Services.
4. Project Description
Describe how the Project will deliver the scope of the CFC and any unique features.
4.1
Common Services to be Offered
Describe the Common Services and Professional Services to be offered:

Social Analytics functions included in the service

The mode of service provisioning

Usage tiers and pricing

Service levels
SA Services for
SA functions
Service
Pricing
______________
supported
provisioning
(state charging
sector*
(describe functions
(state usage tier and
model, usage tier
(please state the sector)
supported in each
what is included in
and service levels
module, e.g.
the subscription, e.g.
offered)
feedback analysis for
dashboard,
Social Listening)
customisation)
COPYRIGHT © INFOCOMM DEVELOPMENT AUTHORITY OF SINGAPORE, 2013
CFC APPLICATION FORM FOR
SOCIAL ANALYTICS FOR BUSINESS ENTERPRISES CALL FOR COLLABORATION
Page 15 of 28
SA Services for
SA functions
Service
Pricing
______________
supported
provisioning
(state charging
sector*
(describe functions
(state usage tier and
model, usage tier
(please state the sector)
supported in each
what is included in
and service levels
module, e.g.
the subscription, e.g.
offered)
feedback analysis for
dashboard,
Social Listening)
customisation)
Social
Listening
Common
Services
CrossChannel
analytics
Social
Engagement
Professional Services
* please create additional tables if more than one sector is supported
4.2
Common Infrastructure
Provide the following information on the common compute and data
management infrastructure:

The location and proposed infrastructure for the SA Services (e.g.
public cloud, private cloud, managed hosting)

Service Levels, including availability and problem resolution response
times;

The approach to ensuring scalability under peak load conditions and
to accommodate projected growth of new data and user base without
compromise to service levels;
COPYRIGHT © INFOCOMM DEVELOPMENT AUTHORITY OF SINGAPORE, 2013
CFC APPLICATION FORM FOR
SOCIAL ANALYTICS FOR BUSINESS ENTERPRISES CALL FOR COLLABORATION

An
architecture
diagram
highlighting
the
Page 16 of 28
scalability
of
the
configuration, volume of data that can be supported, and number of
users that can be supported; and

Data recovery (DR) plans and strategies, architecture, implementation
approach, test plans and service level agreements in the event of
system failure.
4.3
Social Analytics Functions
State the key functional and technological features of the solution, including:

Description and objectives, including the business challenges being
addressed and relevance to the selected Sector

Description of technological components underlying the individual SA
services, and how the interplay among them can be related to
achieving the goals of the CFC

SA techniques used, including the capabilities and constraints of the
techniques to model real-world business processes

Design considerations concerning scalability, security and privacy
management,
maintainability
and
support
roadmap
(where
applicable)

How the services leverage Industry-specific Templates to generate
insights that are relevant to selected sector

Service provisioning, including results generated, output formats,
sample reports and how businesses can make use of the results
4.4
Architectural Diagrams
Include any technical architectural diagrams and descriptions of the Project. It
should minimally explain in detail how the various SA Service components
shown in Figure 1 are orchestrated to serve Users’ business functions. The
options for data connectivity as explained in Section 7.3.4 of the SA for
Business Enterprises CFC Public Document.
.
COPYRIGHT © INFOCOMM DEVELOPMENT AUTHORITY OF SINGAPORE, 2013
CFC APPLICATION FORM FOR
SOCIAL ANALYTICS FOR BUSINESS ENTERPRISES CALL FOR COLLABORATION
Page 17 of 28
The architecture diagram shall highlight the scalability of the configuration,
volume of data that can be supported, and number of users that can be
supported.
Figure 1. Industry-specific Social Analytics Services Schematic
and Components
4.5
Industry-specific Templates
State the proposed roadmap to build Industry-specific Templates for selected
sector, which includes the following:

Description of templates, their functions and how they can benefit the
whole sector

Explanations on how the templates are used to complement the
Common Services

Methods to validate the effectiveness of the templates

Ways to justify why the templates should be considered industry
specific (not generic nor enterprise specific)
4.6
Professional Services
Provide a list of Professional Services to be offered to Users. Include the
following details:

Description of the services and their functions
COPYRIGHT © INFOCOMM DEVELOPMENT AUTHORITY OF SINGAPORE, 2013
CFC APPLICATION FORM FOR
SOCIAL ANALYTICS FOR BUSINESS ENTERPRISES CALL FOR COLLABORATION

Page 18 of 28
Explanation on how the services are related to SA Common Services
adoption
4.7
Security
State the proposed security controls that will be implemented in the Common
Services to ensure the security, confidentiality and privacy of Users’ data.
Describe the proposed controls to ensure that Users subscribing to the
Common Services will not be able to access the data of other Users without
authorisation.
State security certifications or accreditations (e.g. ISO 27001/27002, COBIT,
Cloud Security Alliance, SAS70 or equivalent) that the Participant or its
members have attained, or intend to attain.
Describe necessary processes and controls put in place to comply with
Singapore’s Personal Data Protection Act. Participants are advised to the
website
of
the
(http://www.pdpc.gov.sg/)
Personal
Services
Data
include
Protection
the
analysis
Commission
of
personal
information (i.e. information that may lead to the identification of individuals),
5. BUSINESS PLAN
5.1
Business Viability
Describe and substantiate the commercial viability and sustainability of the
proposed Common Services during and beyond the project period. Proposals
with a clear strategy for achieving and delivering a sustainable long-term
business model will be considered favourably.
Provide details of a projected 3-year business case excluding the project
implementation period, detailing the capital investment and financing plan, as
well as the projected revenue streams from the initial and future services,
operational costs and profit from on-going operations. Illustrate the
contributions from the respective Consortium Members to the Service
COPYRIGHT © INFOCOMM DEVELOPMENT AUTHORITY OF SINGAPORE, 2013
CFC APPLICATION FORM FOR
SOCIAL ANALYTICS FOR BUSINESS ENTERPRISES CALL FOR COLLABORATION
Page 19 of 28
Provider’s initial and future revenue streams. All assumptions used in the
business case projections shall be stated clearly in the Proposal.
5.2
Marketing Plans and Adoption Strategies
Provide a detailed marketing and adoption plan to create the awareness of
the SA Common Services, generate sustained usage and achieve the
adoption targets stipulated in the CFC.
5.3
Pricing Schedules
Provide a clear pricing overall fee schedule for all proposed Service Offerings
including Subscription and Professional Services and Optional Services.
5.4
Critical Success Factors
Describe the factors that may affect the success of the Project and the
measures the Consortium intends to take to manage the risk.
5.5
Project Plans and Strategy
Describe the development, implementation and support strategy and plans of
the Consortium to ensure scalability to other users and sustainability of the
Project within the project period. Describe any plans to export the solutions
developed in this Project to other markets and estimate the potential export
revenue.
5.6
POST Project Plans and Strategy
Describe the long term implementation plans of the company AFTER the
completion of this Project to ensure long-term survivability and sustainability
of the content and services developed in this Project. Describe any plans to
export the solutions developed in this Project to other markets and estimate
the potential export revenue. Please provide the sales revenue forecasts for 3
years after project completion.
COPYRIGHT © INFOCOMM DEVELOPMENT AUTHORITY OF SINGAPORE, 2013
CFC APPLICATION FORM FOR
SOCIAL ANALYTICS FOR BUSINESS ENTERPRISES CALL FOR COLLABORATION
Page 20 of 28
6. Project Deliverables and Outcomes
6.1
Project Schedule
Describe ability to meet the required schedule for each of the deliverables as
summarised in Table 2. Please include overall proposed project timelines key
tasks and activities. State also proposed intermediate deliverables that will
contribute to the completion of the milestones and deliverables. Describe
strategy to ensure timely delivery.
Table 2. Deliverables Timeline
Milestones
Year 1
Common infrastructure setup
Social Listening basic, including:
 Requirement
 Development
 Testing
 Roll out
Cross-channel Analytics basic, including:
 Requirement
 Development
 Testing
 Roll out
Social Engagement basic, including:
 Requirement
 Development
 Testing
 Roll out
Advanced modules, fine-tuning and
Industry-specific Templates
Demonstrate business values, including:
 Submission of Business Impact
Evaluation Report
Additional Users signed up
COPYRIGHT © INFOCOMM DEVELOPMENT AUTHORITY OF SINGAPORE, 2013
Year 2
CFC APPLICATION FORM FOR
SOCIAL ANALYTICS FOR BUSINESS ENTERPRISES CALL FOR COLLABORATION
Page 21 of 28
6.2.1. Adoption Targets
List the businesses committed as Early Adopters and provide documentary
evidence of commitment.
Table 3. Adoption Targets
Selected Sector(s)
State selected sector(s)
6.2
Subscription of Early
No. of additional Users
Adopters
adopting SA Common
By T+9
Services by T+18
State no. of Early
Adopters
State no. of Enterprises
Assumptions/ Restrictions/ Conditions
Table 4. Assumptions/Restrictions/ Conditions
Assumptions / Restrictions / Conditions
1
Impact on Project
State any assumptions used to qualify the
proposed
deliverables
and
outcomes
outlined above. Also include any conditions
needed in order to ensure the success of the
Project.
Note: Please add rows if needed.
6.3
Quantitative Outcomes
Describe the plan in achieving the business impact targets in Table 5 with
the Early Adopters, if applicable: Also estimate any long-term performance
targets related to the Project that falls outside the Project period. Examples
include no. of jobs created, cost savings realised when the system is rolledout to the rest of the company and/or particular sector, potential revenue
increase due to new capabilities developed, or any patents targeted to be
filed
COPYRIGHT © INFOCOMM DEVELOPMENT AUTHORITY OF SINGAPORE, 2013
CFC APPLICATION FORM FOR
SOCIAL ANALYTICS FOR BUSINESS ENTERPRISES CALL FOR COLLABORATION
6.3.1
Economic Impact
Performance Indicators
1
Page 22 of 28
Year [
]
Year [
]
Year [
]
Year [
State the relevant quantitative
outcome indicators for the
Project such as the cost savings
in reduction of labour, response
time to customers, amount of
goods movement data captured,
etc or the examples given below
as follows :
2
Future Infocomm Revenue –
Domestic (S$’000)
3
Future Infocomm Revenue –
Export (S$’000)
4
No. of jobs created
5
No. of innovative products and
services implemented or
commercialized
6
Value added to the infocomm
company due to the project (S$)*
* Please fill up Appendix A for Computation of Value Add
6.3.2
Business Impact
Describe in detail the proposed methodology for monitoring and
evaluating the performance of the SA Common Services, including the
following information:

Timeline for key implementation and measurement milestones;

Scope of input data to be used (e.g. no. of data samples);

Extent of deployment (e.g. no. of Users or no. of business
processes);
COPYRIGHT © INFOCOMM DEVELOPMENT AUTHORITY OF SINGAPORE, 2013
]
CFC APPLICATION FORM FOR
SOCIAL ANALYTICS FOR BUSINESS ENTERPRISES CALL FOR COLLABORATION

Quantitative and qualitative measurements;

Measurement methods; and

Control measures.
Page 23 of 28
State additional proposed quantitative measures which can reflect the
business impact from the use of the SA Common Services. The proposed
measurements should be specific enough that any business impact may
be reasonably attributed to the application of SA and should include the
following:
Table 5 Business Impact KPIs
Marketing
Corporate
Communication
Product
Development
Customer Service
 Increase in
frequency, yield
and reach due to
targeted
marketing driven
by social data
 Improvement in
brand reputation,
with better
understanding of
how to make
Social
Engagement and
marketing
campaigns
successful
 Increase in overall
product review
ratings, by
identifying product
features that
correlate well with
positive feedback
 Reduction in delay
in social media
response, as
insights from
Social Listening
allow proper
planning of
resources to
support
engagement
demand
 Decrease in
marketing cost by
tapping into wordof-mouth as an
efficient marketing
channel
6.4
 Reduction in
brand negative
mentions, with
faster and more
effective
detection, and
response to brand
crises
 Decrease in
overall customer
service cost, by
engaging and
collaborating with
social super fans
Qualitative Outcomes
Describe any qualitative outcomes or benefits to the Participants resulting
from the Project.
6.5
New Capabilities/ Competencies Developed
Describe new capabilities/ competencies that will be developed by the
Participants in the course of pursuing this Project.
COPYRIGHT © INFOCOMM DEVELOPMENT AUTHORITY OF SINGAPORE, 2013
CFC APPLICATION FORM FOR
SOCIAL ANALYTICS FOR BUSINESS ENTERPRISES CALL FOR COLLABORATION
6.6
Page 24 of 28
Contribution to Industry
Describe how the project will contribute to the infocomm industry OR
describe how the project will contribute to the relevant user industry sector
and also to the IT industry.
7. Project Resource Requirement
Enumerate the resource requirements for development as well as deployment of the
Project in terms of the following:

Manpower

Training

Equipment – Hardware

Equipment – Software

Materials and ICT Services

Intellectual Property

Professional Services

Marketing and Publicity

Others
Please provide details in format stated Appendix A
8. Project Team
Please attach a Project Organisation chart in addition to completing the following
table:
COPYRIGHT © INFOCOMM DEVELOPMENT AUTHORITY OF SINGAPORE, 2013
CFC APPLICATION FORM FOR
SOCIAL ANALYTICS FOR BUSINESS ENTERPRISES CALL FOR COLLABORATION
Name
1
Company
Designation
Page 25 of 28
Role in Project
Provide details on the
<e.g. Project
persons to be involved in
Manager>
the project. Please attach
< eg. which
their resumes in
module of project
Appendix C.
involvement”
2
3
4
5
6
Note: Please add rows if needed.
COPYRIGHT © INFOCOMM DEVELOPMENT AUTHORITY OF SINGAPORE, 2013
CFC APPLICATION FORM FOR
SOCIAL ANALYTICS FOR BUSINESS ENTERPRISES CALL FOR COLLABORATION
Page 26 of 28
Appendix A – COMPUTATION OF VALUE ADD AND PROJECT
COST
Please use the attached Microsoft Excel Worksheet for the computation of Value
Add and Project cost breakdown
SA CFC Proposal Form Appendix A (i) -Project Costs (Service Providers)
SA CFC Proposal Form Appendix A (ii) -Project Costs (Early Adopters)
COPYRIGHT © INFOCOMM DEVELOPMENT AUTHORITY OF SINGAPORE, 2013
CFC APPLICATION FORM FOR
SOCIAL ANALYTICS FOR BUSINESS ENTERPRISES CALL FOR COLLABORATION
Page 27 of 28
APPENDIX B – REQUIREMENTS COMPLIANCE TABLE
Please use the attached Microsoft Excel worksheet template to present the
Proposal’s compliance to the CFC requirements.
SA CFC Proposal Form Appendix B - Requirement Compliance Table
COPYRIGHT © INFOCOMM DEVELOPMENT AUTHORITY OF SINGAPORE, 2013
CFC APPLICATION FORM FOR
SOCIAL ANALYTICS FOR BUSINESS ENTERPRISES CALL FOR COLLABORATION
APPENDIX C – RESUMES
Please attach the resumes of the Project Team.
- End of Document COPYRIGHT © INFOCOMM DEVELOPMENT AUTHORITY OF SINGAPORE, 2013
Page 28 of 28