Make philanthropy a bigger driver in rural development

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Make philanthropy a bigger driver in rural development
By STEVE GUNDERSON
SPECIAL TO THE REGISTER
August 14, 2007
2 Comments
The contributions of rural America are often equated with abundant sources of food, a
strong work ethic and close-knit communities. While we would like to keep these
hearty images secured in our minds, the reality is that many rural communities face
serious challenges, such as population loss, a declining local economic base and a lack
of government resources.
Strategies to enhance rural America focus on local economic development, state
engagement in education and infrastructure and federal support through farm bills,
rural-development programs and other initiatives. But a new partner in building rural
America is emerging, found in long-term, strategic, charitable investments of
philanthropy.
This is a unique moment in time. Rural resources built up over the past generation are
now being transferred to new locations. Community foundations across the United
States have begun to develop programs to estimate and guide this transfer. For
example, the Nebraska Community Foundation estimates that rural Nebraskans will
leave $94 billion to their heirs through 2050. If Nebraska could direct just 5 percent of
this generational transfer of wealth into philanthropy, it would see $4.7 billion of
foundation assets ready to serve the state for years into the future.
Building on existing rural assets is important, but today's resources are not adequate
for tomorrow's challenges. We must also make it a priority to bring in new resources.
Philanthropy can and should help these rural communities become self-sufficient.
One of the major challenges for rural America is finding access to the necessary capital
for creating or maintaining economic enterprise. While no one wants to compete with
local banks doing legitimate business, banks sometimes can't invest in high-risk, lowprofit enterprises.
But Congress could pass legislation allowing foundations to make grants or loans to
"low-profit limited liability companies," like a community newspaper, and have it count
toward the federal requirement that they distribute at least 5 percent of their assets to
charitable causes each year.
Companies would then be set up to earn modest profits while conducting business for
the public good. If a profit occurs, the grant money is recycled for use elsewhere. If
not, it counts as part of the foundation's investment in the common good of the
community. Everyone wins!
As part of the farm bill's focus on rural development, Congress should specify that
foundation money can qualify as part of the local matching funds required to get
federal money for rural-development projects. One area for increased attention: job
training in rural areas.
Republican Sen. Chuck Grassley of Iowa and Democrat Max Baucus of Montana have
led the nation's efforts to improve the conduct of the nation's nonprofit sector. The
next step in this effort might be a partnership in growing philanthropy's role in building
rural America.
Philanthropic leaders and grant makers from around the country gathered last week in
Missoula, Mont., to develop a first-ever agenda for philanthropy and rural America.
The goal is to create sustained resources for future investment in building community
and to build partnerships among the public, private and philanthropic sectors to
enhance results.
Working together is a long-standing tenet of life in rural America. By enhancing the
regional visions of grant makers, while building new philanthropic resources, we can
grow this charitable investment in rural America's future.
STEVE GUNDERSON is CEO and president of the Council on Foundations in
Washington, D.C., and was an eight-term U.S. congressman from Wisconsin.
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