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EFFECTIVE LOBBYING & PUBLIC RELATIONS WITH A UNIFIED FRONT
We predicate this guidance by advising that we do not consider that we have as yet developed nor
confirmed the most effective arguments with legal opinion or with the assistance and opinion of
professional political lobbyists.
We are currently formulating an agreed industry approach. Without suggesting that you should not
voice your own opinions, we do stress that it is imperative that we all lobby with the same or similar
arguments. At the very least, we should avoid contradiction within our industry.
However, as time is of the essence, we table the majority views of the public meeting, from which the
arguments currently being developed include That the perception that there is a pattern of systemic anti-social behaviour is based
upon misinformation and a distortion of the facts.
 That this perception which the State government is purportedly trying to resolve

which is to say that there is an increased, disproportionate and uncontrollable level of
violence and anti-social behaviour in inner Melbourne, which is attributed solely to
late night entertainment venues
cannot, if it does exist, and if its cause can reasonably be so attributed, be expected to be
resolved and indeed will not be resolved by enforcing a mandatory lockout on Licensees.
 That there are much deeper and broader social issues connected with anti social acts
than those which through this government driven initiative have been attributed solely to and,
through misinformation, been directly correlated to late night entertainment.
 That the deeper and truer causes of anti-social behaviour, if they exist, need to be
investigated and understood.
 That the incidence of anti-social behaviour is statistically insignificant, particularly given
the deliberate strategic direction which authorities have pursued for greater Melbourne.
 That the incidence of persons that commit acts of violence and disruption has been
portrayed grossly disproportionably, and specifically
that such incidence do not demonstrate an endemic pattern, and that

irrespective, such behaviour should be dealt with more appropriately and more
effectively so as to deter such behaviour in the first instance.
 That the government at a number of levels has failed to provide the infrastructure
necessary to support the sophisticated and significant entertainment culture that has
been actively pursued by the authorities and which exists. The failed infrastructure relates
to, but is not limited to-
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Adequate Police presence to deter prevent and deal with offenders

Adequate Public Transport and Taxis
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Safety Zones, Safe Houses and sobering-up centres, and
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Adequate Public Toilets.
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 That the initiative of establishing (voluntary) Liquor Accords (between Licensees, local
government authorities and the Liquor Licensing Commission itself), has been overwhelming
embraced by the industry’s licensees and proactively participated within by them. Indeed
the Accord initiative has already achieved levels of performance far in excess of
(legislative) requirements.
 Notwithstanding, the Accord process and its proven co-operative approach have been
irrefutably ignored and denied of any opportunity for consultation in the government’s
current endeavours.
 That the Association of Liquor Licensees Melbourne (ALLM) has been formed to represent
your voice with a mandate to

do all it can to maintain and build on the sophisticated café, bar, nightclub, hotel, live
entertainment and late night entertainment culture which Melbourne has built and relied
upon both nationally and internationally and

which is integral to establishing Melbourne as a significant cultural competitor to
(and to the envy of) cities around the world.
 That it is expected the trial will be deemed to be ‘successful’ and made permanent
without consultation with the licensees.
We ask that you support these arguments, and follow as far as possible a uniform position with us.
By all means please add any of your own arguments (and provide us with more arguments).
We are constantly developing more positions in readiness to launch a major public relations and
political campaign and will keep you posted.
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