Marketing I
Ms. Bah
Advertising Project
Congratulations! You are going to be competing against each other for the right to
advertise and market for a local business. That means you can choose your favorite place
in Franklin to make an advertising campaign for.
Each Individual or group will hand in:
1. Define your target market. What is the purpose of Target Market???????
2. A minimum of 1:30 second TV commercial. I am requiring you to use real
people. No cartoons or website to help. Record a live commercial or do the skit
live in class…. persuasive technique
3. Magazine Ad…. persuasive technique
4. Social networking Ad… persuasive technique
5. A minimum of 1 minute and 30 second Radio broadcast… persuasive technique
6.
Create a Sales promotion/coupon… persuasive technique
EACH AD NEEDS TO GO TOGETHER WITH YOUR TARGET MARKET.
THINK WHAT IS IT THAT YOUR TARGET WANTS TO HEAR AND SEE.
***Persuasive Techniques cannot be done more than once. Once you pick and use one it
is off the list. ***
You will have 3 class periods to prepare your campaign. Each student will present his or
her campaign to the class on the 4th day, so make sure your technologies are working and
done. I will not accept “it was working this morning” or “it worked on my phone”
excuses.
Outstanding -20
Good-15
Needs
Poor- 5
improvement-10
Attractiveness
The project is
The project is
The project is
The project is
exceptionally
acceptably
adequately
incomplete lacking
attractive in terms
attractive in terms
prepared with little
one or more
of design, layout,
of design, layout,
attention in terms
components of the
formats, neatness,
and neatness.
of design, layout,
assignment
mechanics and
neatness, grammar
grammar
Creativity
The project shows
excellent creativity
in design.
The project shows
average creativity
in design.
The project shows
little creativity in
design
The project shows
very poor / no
creativity in design
Media Planning
The campaign is
composed of
original creative
designs using
proper media
vehicles to reach
target audience.
Scheduling plan
The campaign is
composed of
creative concepts
expressed in
media vehicles that
The campaign
seems
weak in the media
The campaign
and sequence is
seems somewhat
logical
incomplete or
might reach target.
Scheduling plan
vehicles chosen,
timing or
placement
shows little
evidence of logical
scheduling or does
not mention
schedule at all.
contains
inconsistencies
Target Market
It defines target
It does NOT
audience, tone, key
define target
message and all
audience, tone, key
principle elements
message and all
of the campaign
principle elements
objectives
of the campaign
objectives
Persuasive
language- Students
demonstrate ability
to persuade
consumers
Students use many
persuasive
languages,
questioning
techniques and
other sales tactics
to persuade
prospects to buy.
Students use some
persuasive
language,
questioning
techniques and
other sales tactics
to persuade
prospects to buy.
Students use
minimal
persuasive
language,
questioning
techniques and
other sales tactics
to persuade
prospects to buy.
Students lack
persuasive
language, or other
sales tactics to
persuade prospects
to buy.
Format
The project
follows the format
to an outstanding
degree.
The project
follows the format
to a satisfactory
degree.
The project
follows the format
to a slight degree.
The project does
not follow the
format.
Work as a whole
Project exceeds
expectations
Project meets
expectations.
Project barely
meets
expectations.
Project does not
meet expectations.
* Superior effort is
recognized.
* Average effort is
recognized.
& Effort
* Little effort is
recognized.
* No effort is
recognized.