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Press Release
Luton, February 16, 2016
New AEG-Electrolux ProClean range: outstanding interior design and
performance for today’s dishwashing.
More loadable space, superb cleaning (however you load it) and baskets for all
kinds of differently shaped items!
At last! A dishwasher that shakes off the shackles of the industry standard’s 1970’s
place setting to comfortably accommodate 21st Century wash loads! The industry
standard for dishwasher “settings” was created back in the 70s and until now has remained
the same, even though we demand so much more from our dishwasher today. Did you
know…the industry “place setting standard” (see *) doesn’t include pots and pans, salad
bowls or serving dishes!! And it only allows for plate sizes up to 26cm diameter.
So until now it is assumed that we all have the standard load of the seventies place settings –
dinner plates, side plates, dessert dishes, cups – and saucers! Research by AEG-Electrolux
and University of Bonn* has found that today’s load is very different. AEG-Electrolux has
therefore redesigned the interior and provided 10L more loadable volume to fit big dishes,
pots, larger plates up to 34cm in diameter – in other words: perfect for real-life.
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The new specially engineered baskets ensure that everything can be washed in the
dishwasher and items are angled at such a way to get maximum coverage from the double
rotation ‘Satellite Sprayarm’ which makes up 5 spraying levels to ensure perfect cleaning.
This action ensures every angle is covered for outstanding performance, whatever is being
cleaned.
The unique wave form baskets guarantee easier loading of all crockery and cutlery and better
cleaning and drying.
There is a new ‘Hygiene’ option for items like chopping boards, knives, jam jars etc, which
has a hotter final rinse to ensure complete hygiene and the new wave shape Self Cleaning
Filter allows a better circulation of water to remove all food particles.
With more people living, eating and entertaining in the kitchen, noise level on dishwashers is
also a very important consideration. The new AEG-Electrolux range is extremely quiet while
the new top of the range model F99000MP has the lowest noise level of any dishwasher at
just 39db. This is so quiet that you can’t even hear that it is on!
The new AEG-Electrolux F99000MP uses just 0.99 kWh of energy, which means that running
costs are much lower and we have lowered the water consumption to just 10 litres – and by
selecting the Auto programme this can go as little as 7 litres!
AEG-Electrolux F99000MP
 12 Place Settings - XXL interior can fit a plate of 34cm diameter
 LCD Display
 9 programmes
 Extra silent programme
 Hygiene Option
 1-24 Hour delay start
 Flexispray spray arm &
 3rd spray arm
 Interior light
 Cutlery Board
 10 litre water consumption
 Auto Off
 Active Drying
 39db Noise level
 AAA rated
 Expected to sell at £799
* The dishwashers industry standard “settings” was
created back in the ‘70s and, until now, never
changed. The standard is: 1 dinner plate, 1 soup
plate, 1 dessert plate, 1 cup, 1 saucer, 1 glass, 1
fork, 1 soup spoon, 1 knife, 1 tea spoon, 1 dessert spoon.
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The University of Bonn study in Germany, Italy, Sweden, UK, 2008 + other Observational
Research across Europe
Consumer Contact Details:
AEG-Electrolux
Tel: 08445 611611
www.aeg-electrolux.co.uk
Ends
For further media information, please contact Electrolux Press Office:
Susan Dean 0118 9761190 or Sue Hargreaves 0118 9760030
pressoffice@electroluxmajorappliances.co.uk
About the Electrolux Group: Electrolux is a global leader in home appliances and appliances for
professional use, selling more than 40 million products to customers in 150 countries every year. The
company focuses on innovations that are thoughtfully designed, based on extensive consumer insight,
to meet the real needs of consumers and professionals. Electrolux products include refrigerators,
dishwashers, washing machines, vacuum cleaners and cookers sold under esteemed brands such as
Electrolux, AEG-Electrolux, Eureka and Frigidaire. In 2009, Electrolux had sales of SEK 109 billion and
51,000 employees. For more information, visit http://www.electrolux.com/press