March Member Profile – Jenny Siede – Partner/Creative Director of InStyle Exchange ™
What do a software engineer and a fashion designer have in common? Both are highly creative, their job
requires planning and set processes, and everything that can go wrong may go wrong on any given day.
Our featured FGI member this month is Jenny Siede, who is both software and apparel designer and whose
mantra is “there are many solutions to a problem”.
Jenny Siede, Partner/Creative Director for in.Style eXchange (IX), studied computer science in Boston,
Massachusetts and began her career designing business applications. But she knew in her heart since the
age of 3 that she wanted to be a fashion designer. In 2003 her dream became a reality when she joined
forces with Kiran Bindra to form an enterprise, Kiranzz LLC, with manufacturing ties in India. In.Style
eXchange is a fashion business consulting services company that helps fashion designers and branded
labels to source produce and manufacture high-end, contemporary apparel and accessory lines.
In.Style eXchange provides one-stop service for projects of any size, including fashion, graphic and textile
design, screen printing, technical specifications, manufacturing and other related services. IX practices fair
trade and fair wages and believes in working with teams that value human rights and community
empowerment. Based in Dallas and Fort Worth, Texas, IX consults with clients in person or through email
and phone conferencing.
Designers such as Diane Von Furstenberg and Alexander McQueen inspire Jenny. She considers
McQueens designs to be art, using fashion vehicle as just another medium for expression. Her frequent
travels to Berlin, Vancouver, and Buenos Aires also provide inspiration from different cultures. Jenny is
the proud mother of a 15-month-old son, and husband to Dr. Wolfram Siede, a genetics scientist.
Any entrepreneur knows that operating capital is the biggest challenge in running a smart business.
This is where the creativity comes in handy and Jenny believes her computer background has helped her
find low cost solutions to maintain lower overhead. To obtain fashion consulting services, visit Jenny at
www.instyleexchange.com