Transcript: Shell easiGO Prepaid Card
Words appears with the words ‘Shell Presents’ and a voice-over says;
‘Get More…’
The words then animate to reveal the ‘Shell easiGO” logo, then flips to the Shell easiGO driver and
biker card with the words ‘the prepaid card that gives you more!’ with a voice-over saying;
‘with the NEW Shell easiGO American Express® Prepaid Card issued by Maybank’
Screen then splits to reveal an animation of our hero and other people standing in a queue to pay
at a Shell station with words ‘Beat the queue’
‘No more queues...’
The next scene shows our hero (holding his Shell easiGO card) next to a petrol pump with a voiceover says;
‘pay straight at the pump...’
Camera zooms into featuring the driver card, biker card and a background of featured landmarks
around the world with words revealed ‘Accepted locally, internationally and online’ and a voiceover says;
‘ it's about total convenience... anytime, anywhere.’
The animation then pulls in the driver card and lays it flat to reveal the words; ‘More Rewards’,
‘Free 1 year Personal Accident Insurance’, the Shell Lubricant pack with words ‘up to 10% discount
on Shell Lubricants’ with a voice-over;
‘Complete with Rewards, offers’
The words fades to reveal the words ‘Earn TreatPoints MayBank TreatPoints RM3=1 TreatPoints’
and the voice-over says;
‘and Maybank TreatsPoints’.
The animation then reveals an animated car driving into a Shell station and describes the way to
purchase the Shell easiGO card to reveal the words ‘Purchase’ and voice-over says’;
‘Get you new Shell easiGO…’
Followed by the next scene of an animated hand filling up an application form with the words
‘Register’ to the form folding into an envelope with the word ‘submit’ and the envelope flies into a
mobile phone with the words ‘Received notification’ followed by the word ‘Activated’ and a voiceover says;
‘Prepaid card starter pack from your nearest Shell station.’
The driver card is brought up to the forefront again and now animated money is animated into the
card with the word ‘Top Up’ and the voice-over says
‘and top up at’
Next the Shell Station is featured with words ‘top up at Shell stations’ and voice-over says;
‘Shell…’
The station then switches to an animated MayBank ATM machine and reveals the words ‘3000
Maybank ATMs. CDMs and maybank.com.my’ with the voice-over saying;
‘…Maybank2u or at any Maybank ATM nationwide.’
Both the Shell easiGO driver and biker cards are reveals again and the voice-over says;
‘The new Shell easiGO Prepaid card.. ‘
The Maybank logo is revealed with the words ‘issued by’ and the voice-over says;
‘switch to convenient at your…’
And finally reveals the Shell logo and voice-over says;
‘nearest Shell Station today’
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