REPORT ON PROGRAMME VALIDATION Q 3 Report Part 1 Programme details Proposed title BSc (Honours) in Tourism and Hospitality Management Diploma in Tourism and Hospitality Management (in partnership with Oman Tourism College) Proposing DIT School: School of Hospitality Management and Tourism Nature and duration of programme DIT awards requested: Diploma – two years full-time BSc – four years full-time BSc (Honours) in Tourism and Hospitality Management; with classifications of with classifications of First Class Honours; Second Class, Upper Division; Second Class, Lower Division; Pass Diploma in Tourism and Hospitality Management, with classifications of Distinction; Merit Upper Division; Merit Lower Division; Pass Derogations from DIT regulations apply in relation to the award of the Diploma, upon completion of 120 ECTS, at level six on the National Framework of Qualifications. Parallel award sought from other award body None Professional/external accrediting body None Background The programme is jointly managed by the Oman Tourism College (OTC) and the School of Hospitality Management and Tourism in DIT. As part of the Institute’s partnership arrangements it was proposed by an Accreditation Committee in January 2013 that OTC be accredited as a partner institution of DIT. The BSc (Hons) in Tourism and Hospitality Management is designed to meet the needs of the Hospitality and Tourism sectors in Oman, in recognition of the strategic importance of the industry for the economic development of the country. Upon completion of the programme, graduates will be able to compete for entry level management positions in public or private sector organizations in the tourism, hospitality, recreation and leisure sectors. Programme Aims and Learning Outcomes: The aim of the BSc (Hons) in Tourism and Hospitality Management is to develop graduates who have the appropriate knowledge, skills and attitudes required for entry level supervisory and junior management positions and to compete with international hospitality and tourism graduates. is designed to reflect national and international perspectives as well as address the educational needs of students in Oman. The emphasis is on providing students the opportunity to explore what is geographically and culturally relevant while exposing them to international trends and standards. Learning outcomes Knowledge and cognitive skills Upon completion of the BSc students will have: 1 a sound knowledge of the theoretical concepts of tourism and hospitality management and the ability to apply this knowledge to real world situations within a defined range of contexts. an in depth understanding of the different constituents in the tourism and hospitality industry and the interrelationships within and between the organisations in the industry. the ability to critically analyse and evaluate the complexities and the international nature of the environment in which tourism and hospitality organizations operate. the ability to synthesise and evaluate complex issues from a strategic management perspective and to comprehend multiple perspectives on hospitality and tourism management issues. a good understanding of functional management theory, concepts, methods and techniques and the ability to select and apply them to tourism and hospitality organizations or operations. an understanding of contemporary human resource management practices and organisational behaviour. the knowledge of fundamental accounting principles and concepts and internal control functions in areas such as purchasing, food and beverage, labour, operations and inventory. the ability to contribute to marketing effectiveness through well designed marketing and promotion strategies and plans. an appreciation of ethical practices and professionalism in the execution of their job responsibilities. Transferable skills and competences Upon completion of the programme students will be able to: communicate effectively with different stakeholders and in all modes of communication (written, oral and electronic) in different formal and informal settings. undertake industry based research through the completion of projects and assignments within the program. bring an entrepreneurial and innovative attitude to work. identify, analyse and evaluate problems and provide realistic solutions. use conventional printed sources of information and contemporary information technology effectively and independently to arrive at solutions. manage one's own personal development while demonstrating the capacity for selfreflection, self-assessment. appreciate one’s own culture, values and traditions while being open to other cultures, perspectives and traditions. work effectively and willingly in collaboration with others. 2 Upon completion of the Diploma in Tourism and Hospitality Management, students will be able to demonstrate the following outcomes: Knowledge and cognitive skills a solid academic and practical understanding of the basic concepts, principles and practices of Tourism and Hospitality Management that will enable students to proceed to the BSc(Hons) in Tourism and Hospitality Management . an in-depth understanding of the key components of the Tourism and Hospitality industry. a sound knowledge of the organisational structures and departmental functions and responsibilities of contemporary hospitality and tourism organisations including basic operating principles and concepts. a broad understanding of the fundamental principles and theories of the functional areas of business as applied to the tourism and hospitality industry. the ability to successfully set-up and manage food and beverage operations. the skills and knowledge to contribute effectively to the different departments in the hospitality industry. Upon completion of the programme students will be able to: Transferable skills and competences deliver the high service delivery standards required in the hospitality and tourism sector. evaluate own knowledge and skills and identify gaps for reaching personal, professional and organizational goals. organize and manage events. effectively communicate with others while demonstrating awareness of and sensitivity to cultural differences. operate effectively within the hospitality and tourism organisations and as part of a team. act in a socially responsible manner both in the work place and other settings demonstrate respect for vocational work. Programme structure The programmes are to be offered on a modularised and semesterised basis. It is in accordance with the DIT’s modular and semesterised structure. Students may choose to register on either the Diploma or the Honours degree programme. The Diploma is years one and two of the BSc programme. Students who are registered on the BSc programme but who do not complete the programme are eligible for the exit award of Diploma if they have successfully completed the first two years of the programme. Minimum Entry Requirements: Admission to the BSc (Hons) and to the Diploma programmes is open to Omani and non-Omani students who meet the entry requirements. All entrants to higher education programmes In Oman must hold a secondary school leaving certificate i.e. a minimum of 12 years of schooling. 3 The normal route for admission to the BSc (Hons)/Diploma programmes is a pass in OTC’s Foundation Programme. Direct admission to the BSc (Hons)/Diploma programmes (i.e. without the Foundation Study at OTC) will involve a pass in the placement test or a score of 5.5 in IELTS or an equivalent for TOEFL (IBT=65-78 or CBT=183-210, Paper based=513-537) as well as an interview. Students who have successfully completed the Foundation programme in another Higher Education Institution may be directly admitted to the undergraduate programme. Mature applicants who have relevant work experience but have not completed 12 years of secondary schooling may be considered for admission only on the approval of the Ministry of Higher education. If approved by the Ministry of Higher Education, non-standard students must complete the Foundation programme or show appropriate evidence of English Language proficiency. Applicants who have achieved prior learning elsewhere may be awarded credits for their learning provided such learning has already been assessed and certificated by other recognized HE institutions. Such learning should have occurred prior to the commencement of their programme of study at OTC. Applicants will select whether to enter the honours degree programme or the Diploma. Students who successfully complete the Diploma programme will be eligible for entry to year three of the honours degree. Student assessment (see also Panel’s recommendation regarding derogations from the General Assessment Regulations) In accordance with DIT General Assessment Regulations with one derogation as follows: Approval is sought for a Diploma in Tourism and Hospitality Management, at level six on the National Framework of Qualifications, upon completion of 120 ECTS. Part 2 Validation details and membership of panel Sunday 20 January 2012 at Oman Tourism College, in Muscat, Sultanate of Oman 08.30 hrs Preliminary private meeting of DIT Validation Panel to consider its agenda for the day. 09.00 hrs Panel meets with key senior staff of OTC in relation to the management of the BSc (Hons) in Hospitality and Tourism Management. 10.30 hrs Panel tours OTC campus and visits facilities available to students on the BSc (Hons) in Hospitality and Tourism Management 11:00 hrs Panel meets with teaching staff in relation to programme content, learning, teaching and assessment methods. 12:30 hrs Working Lunch for Panel and private meeting of Panel to consider its findings 16.00 hrs Discussion of the Panel findings with senior staff of OTC. 4 Panel membership Internal members Mr John Jameson (Chair) School of Retail and Services Management, College of Business, DIT Aungier Street Professor Eugene Coyle Head of External Research, Directorate of Research and Enterprise, DIT 143-149 Rathmines Road Mr John Clancy Assistant Head of School of Culinary Arts and Food Technology, College of Arts and Tourism, DIT Cathal Brugha Street External Panel Members Mr Adrian Cummins Chief Executive, Restaurants Association of Ireland Dr Timothy Jung Senior Lecturer in eTourism, Manchester Metropolitan University, UK Officer Ms Jan Cairns Part 3 Quality Assurance Officer, Office of the Academic Registrar, DIT 143-149 Rathmines Road. Comments on documentation and arrangements for event Programme documentation including module descriptors, and relevant extracts from the DIT Handbook for Academic Quality Enhancement. Part 4 Findings of the Panel The Panel is pleased to recommend to Academic Council approval of the Bachelor of Science (Honours) in Tourism and Hospitality Management at level eight on the National Framework of Qualifications and of the Diploma in Tourism and Hospitality Management, at level six on the National Framework of Qualifications. Approval is subject to three conditions and the Panel also makes several recommendations. Conditions must be met to the satisfaction of the Validation Panel before the report can be submitted to Academic Council for approval. A response to the Panel’s recommendations must also be submitted and programme documentation amended as appropriate, however, it is not required that all recommendations are acted upon. The Panel has been impressed with its interaction with OTC, the quality of the documentation received and with the facilities that it has visited. Conditions The programme documentation must clarify that the Diploma programme is a programme in its own right and on which students may register, in terms of admission, programme structure, and assessment regulations and award classification. The programme documentation must state the modules/years on which the classifications of both BSc and Diploma awards are based, and any weighting that years other than the final year may carry. 5 Module descriptors for the internships in the first two years must be provided. Recommendations The Panel also recommends that OTC: a) consider extending the length of the internship on years one and two to six weeks and also including an internship as part of the third year; b) expand, develop and formalise contacts with industry, through the establishment of an Industry Advisory Board; c) prioritise provision of appropriate software for the research methods element of the BSc programme, ie SPSS; d) offer students opportunities to continue with their languages studies in French and German in the latter stages of the BSc programme, either through language optional modules or through extracurricular activities; e) consider the DIT General Assessment Regulations and how they shall apply within the programmes, in order to identify where it might be necessary and appropriate to seek derogations; f) review module learning outcomes to ensure that the vocabulary used is appropriate to the stage of the programme where the module is delivered; g) review module descriptors to ensure that there is consistency within the assessment strategy as appropriate; h) place greater emphasis on digital marketing on the existing module Marketing Strategy for Tourism and Hospitality and consider the development of an optional module in this area; i) review the 10 ECTS modules to ensure that the student workload and assessment requirements equate to the ECTS allocation. Other observations The Panel notes that the English language level requirement for entry to the programme is 5.5 (IELTS) which is lower than the DIT norm of 6.0. However, the Panel considers that this is appropriate as students continue with English language studies within years one and two of the programmes. The Panel acknowledges OTC’s commitment to recruiting appropriate academic staff for the delivery of this Honours degree programme and to the enhancement of online resources to support student learning, both of which, the Panel considers, fundamental to the delivery of the honours degree programme. 6