Job Description
POST DETAILS
Division/Department
Culture and Enterprise
Organisation
Canterbury City Council
Job title
Marketing and Audience Development Officer
Reports to (job title)
Head of Marketing and Audience Development
Canterbury Heritage
Museum
Politically Restricted
Post
Tick √ as appropriate
Grade1
DBS Requirement
Tick √ as appropriate
Location
Standard: No 
Yes
No 
Enhanced: No 
JOB PURPOSE
To support the Head of Marketing and Audience Development in the delivery of the Marketing
Strategy and Audience Development Plan, developing and implementing marketing initiatives
in order to promote and to provide the widest possible access to Canterbury Museums and
Galleries.
To support the delivery of the vision and strategic objectives of Canterbury Museums and
Galleries.
PRINCIPAL ACCOUNTABILITIES

To support the implementation the Marketing Strategy and Audience Development
Plan, providing an excellent marketing service that supports the delivery of the
Museums and Galleries Strategy.

To assist the Head of Marketing and Audiences in identifying and developing new
initiatives, audiences and markets.

To develop and input content for The Beaney and Canterbury Museums and Galleries
websites, ensuring consistency of brand application.

To populate and distribute regular Canterbury Museums and Galleries e-newsletters.

To maintain the Data Management System, involving liaison with both internal and
external partners.

To develop online engagement through Social Media, building a community of support
for Canterbury Museums and Galleries. To include attendance at exhibitions and
1
Page 1 of 3
JD Template October 2013
events to immediately capture and market their impact.

To support the delivery of excellent visitor service for The Visitor Information Centre.

To produce, manage and develop digital marketing campaigns alongside advertising
campaigns.

To co-ordinate the production of editorial and advertising copy as and when required.

To support the Head of Marketing and Audiences in the development and marketing of
the Patrons and Members schemes.

To form effective partnerships with colleagues in the local, regional and national
heritage and cultural industries.

To update and build the image library to ensure the provision and distribution of
requisite stock photography.

To provide an excellent level of customer service through the provision of information
by post, telephone, fax, email and in person and to answer general queries.
Special Circumstances.

The Museum is a 7 day operation and regularly hosts events outside its core hours.
Flexibility to work on weekends, public holidays and before/after public hours is
therefore required.

To carry out other duties commensurate with the grade and skills of the post holder as
may be directed

The duties of the post are subject to review and in this respect the details contained are
provided as an aid to performance of the contract of employment
REQUIRED ATTRIBUTES

Knowledge


Skills
Experience
Knowledge of digital Marketing, including e-promotions
and social media.
Knowledge of publishing and design programmes, e.g.,
Photoshop


Well developed ICT skills, particularly in the use of MS
Office applications, databases and web based content
management systems.
Good written communication skills.
Ability to work collaboratively and in partnership with
colleagues and external organizations, building
relationships to further strategic objectives.

Experience of working in a marketing environment,
preferably within the cultural and/ or heritage sector.
Qualifications

Experience of developing audiences through marketing.

Educated to GCSE level or equivalent
JOB DIMENSIONS
Annual budgetary
amounts State if impact is
direct or indirect
Number of staff reporting
to the job holder Specify
direct and indirect reports
Any other relevant
statistics/information
Direct £
Indirect £
Direct
Indirect
The service comprises 5 museum buildings – three in Canterbury,
one in Herne Bay and one in Whitstable.
NATURE OF CONTACTS
Direct frequent contact with Head of Marketing and Audience
Development and Head of Programming and Collections.
Internal
Develops and maintains close working relationships with
colleagues across the Museums and Galleries team.
Other CCC departments, including Canterbury City Council
Finance department.
External
Cultural, heritage and tourism organisations across Canterbury
district.
WORKING ENVIRONMENT
ORGANISATION CHART
Organisation chart attached.
JOB DESCRIPTION SIGN-OFF
Completed by
Reviewed/Agreed by
Budget Reviewed/Agreed
by
Joanna Jones
Director of Museums and Galleries
David Ford
Deputy Head of Culture and Enterprise
2nd March 2014
Nicci Mills
Senior Accountant
Job Holder
Reviewed/Agreed by
Page 3 of 3
JD Template October 2013