Prides Corner Farms
Marketing Program Information
2015
American Beauties Native Plants®
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0 – 149 plants: Benefits: Not a program level. Plants will be potted in AB pots
and tagged with AB tags. No mention on PCF, AB, or NWF website. Posters and
handouts available on a purchase basis.
150 – 300 plants: Benefits: Lowest program level. (100) handouts and (1)
poster included at no charge. (1) Merchandiser visit to set up program. Listing
on PCF & AB websites equipped with Zip Code search capability. Individual AB
promotional package can be created for each garden center to help pre-sell
customers in local areas (optional). Save the Pollinators promotion available
with poster, specific handouts and set up at garden center. Staff education
session, at your convenience, available from PCF sales team for American Beauties.
301 – 500 plants: Benefits: (100) handouts and (1) poster included at no charge. (1) Merchandiser visit to set up
program along with (2) others during the season to maintain display. Listing on PCF & AB websites equipped with
Zip Code search capability. Individual AB promotional package can be created for each garden center to help presell customers in local areas (optional).
Save the Pollinators promotion available with poster, specific handouts and set up
at garden center with a purchase of (100) American Beauties pollinator friendly
plants listed on our Bee Friendly and Butterfly friendly plant point of purchase
handouts. Save the Pollinators weekend promotion can be set up at garden center
with PCF sales staff member present to help sell the program to your customers.
Staff education session, at your convenience, available from PCF sales team for
American Beauties.
Over (125) Pollinator friendly varieties offered in American Beauties in 2015!
BrazelBerries® Fruit Plants
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Program Level: Pre book (100) plants Mix & Match from the selection
of (5) BrazelBerries® selections including the newest selections for
2015: Vaccinium ‘Blueberry Glaze’ & Vaccinium ‘Pink Icing’.
Benefits: Mix & Match Prebook Special pricing available (see 2015
Prides Corner Farms Prebook Specials listing).
All plants are grown in distinctive BrazelBerries® containers and tagged with big, informative BrazelBerries® tags.
BrazelBerries® posters are available for free at program level purchase. Listing on the PCF & Brazelberries ®
websites equipped with Zip Code search ability. Sales staff education, at your convenience, available from PCF
sales team about BrazelBerries® fruit plants with a program level purchase.
Prides Corner Farms Marketing Program for 2015
www.pridescorner.com
David Austin Roses
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Program Level: Pre-Book (135) plants from the (20+) varieties offered in spring 2015.
Benefits: Receive special pricing of $16.85 NET for all pre-booked roses (Catalog Price for 2015 is
$18.75 NET).
All plants potted and tagged with distinctive David Austin square, branded pots and branded
tags. Listing on PCF website equipped with Zip Code search ability. Sales staff education, at
your convenience, available from PCF sales team about David Austin Roses. Custom David Austin Rose wooden
Outdoor Display Unit (ODU) available for purchase along with wooden benching through PCF. POP materials
available through David Austin Roses USA on a purchase basis.
Easy Elegance Roses
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Program Level: Pre-book (100) assorted Easy Elegance Roses from the (11) varieties offered in
spring 2015.
Benefits: A reduced price of $11.95 NET for each rose pre-booked (Catalog price for 2015 is
$14.90). Receive (1) Easy Elegance poster at no charge. Listing on PCF website and the Easy
Elegance Rose website equipped with Zip Code search ability. Sales staff education, at your
convenience, available from PCF sales team about Easy Elegance Roses.
Flower Carpet Roses
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Program Level: Pre-book (200) plants, mix & match varieties and sizes from the (10)
varieties offered in spring 2015.
Benefits: Special pricing of $9.65 for 8” & $10.55 on #2 containers. Extensive spring
2015 advertising schedule on HGTV for Flower Carpet Roses to promote this product to
your customers. Listing on PCF website equipped with Zip Code search ability. Sales staff education, at your
convenience, available from PCF sales team about Flower Carpet Roses.
Goodness Grows™ Edibles
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Program Level: Pre-book (150) plants Mix & Match from the selection of (50+) varieties of
GG Vegetables offered in spring 2015.
Benefits: Special Pricing! Extra 2% off your volume discount price if you prebook at
program level! All plants will be in Goodness Grows branded containers and labeled with
Goodness Grows branded tags. Goodness Grows branded posters available for free to all
program level participants. Listing on the PCF website equipped with Zip Code search ability.
Jeepers Creepers
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Program Level: Pre-book (65) flats Mix & Match from the (50+) varieties in our selection.
Benefits: Special pricing of $31.00 NET for all flats pre-booked ($34.50/flat is 2015 catalog
price). Receive (75) Jeepers Creepers handouts at no charge. Listing on the PCF and Jeepers
Creepers websites equipped with Zip Code search ability. Sales staff education, at your
convenience, available from PCF sales team about Jeepers Creepers groundcovers. Point of purchase materials
including poster, poster stand & Jeepers Creepers Ladybug stand w/base are available through PCF on a
purchase basis.
Prides Corner Farms Marketing Program for 2015
www.pridescorner.com
Pink Ribbon Plants
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Program Level: Prebook (150) plants from our selection of (40+) varieties for 2015.
Benefits: The ability to create a weekend Pink Days promotion at any point during the
selling season at your garden center based on high visibility Pink Ribbon Plants to benefit
the local charity of your choice. Prides Corner will provide information and support to set
up your Pink Days promotion and can provide sales staff participation to help ensure your
promotion success. All plants sold in distinctive pink containers with highly visible, informative Pink Ribbon tags.
Pink Ribbon Plant posters are available to you for free with a program level purchase. Listing on the PCF website
equipped with Zip Code search ability with a program level purchase. Sales staff education, at your
convenience, available from PCF sales team Pink Ribbon Plants with a program level purchase.
Proven Winners®/Color Choice® Shrubs and Proven Winners® Perennials
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For over 30 years, Proven Winners® has distinguished itself as the leader for innovative and
superior plant breeding. Today Proven Winners® is the most recognized plant brand on the
market. With is industry leading use of national advertising and social media, Proven
Winners drives your customers to your garden center asking for Proven Winners® by name.
Proven Winners® Shrubs and Perennials all come dressed in distinctive PW white pots and
large, informative PW tags that set Proven Winners® apart in your nursery especially if you
make an exclusive PW “store within you store” section.
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Adding to this powerful media and advertising blitz is the extensive selection of Proven Winners® Shrubs and
Perennials Prides Corners offers you throughout the entire buying year. As one of the (5) largest Proven
Winners® growers in the nation, Prides Corner is your one-stop source for the best Proven Winners® has to
offer. Our production depth of Proven Winners® varieties assures you that no one can match our ability to
provide the right PW variety at the peak of its beauty and exactly when your customers are asking for it.
Why should you buy Proven Winners plants from Prides Corner?
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Prides Corner has the widest selection of Prove Winners® Shrub and Perennial varieties of any grower in
America.
Our exclusive 5 step program for Proven Winners® Shrubs and Perennials assures you that of getting your PW
plants at the height of their salability for quick turns
Prides Corner offers you exclusive POP materials to make your PW display shine and sell!
Prides Corner merchandisers and sales staff are experts when it comes to helping you set up and maintain your
PW display to make them maintain their maximum ability to sell!
Our Platinum Level status as one of the (5) largest Proven Winners® growers in America with assures you
exclusive access to the hottest new PW plants as compared to other smaller PW growers.
Prides Corner offers you exclusive access to print and radio advertising schedules so you will know the plants
your customers will want before they ask.
Listing of your Garden center on the Prides Corner website Zip Code search ability for a minimum prebook order
of (250) Proven Winners® plants.
Sales staff education, at your convenience, available from PCF sales team with a minimum program level
purchase of (500) Proven Winners® plants.
Proven Winners® Quality Standard Pricing puts you on an equal footing with the prices that Big Box stores get.
With all that Prides Corner can offer your garden center, there is no reason to shop anywhere else for Proven
Winners® Shrubs and Perennials!
Prides Corner Farms Marketing Program for 2015
www.pridescorner.com
Raymond Evison Clematis
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Program Level: Prebook (120) plants from our selection of (17) varieties in 2015.
Benefits: $11.10 NET and $14.80 NET pricing on all 8” and #3 container varieties
with a program level .
All plants arrive at your garden center with distinctive Raymond Evison Clematis
pot wraps that contain a treasure trove of plant information on the inside of the
wrap and informative Raymond Evison variety tags. Display poster is available with a program purchase. Display
setup available from Prides Corner sales staff with program level purchase. Listing on the PCF & Raymond Evison
Clematis websites equipped with Zip Code search ability with a program level purchase. Sales staff education, at
your convenience, available from PCF sales team about Raymond Evison Clematis with a program level purchase.
Sara’s Superb Herbs
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Program Level: Pre-book (300) plants from the (50+) varieties offered in spring
2015.
Benefits: Receive $4.50 or $5.45 NET price (10% discount off $5.00 & $5.95 NET
price).
Receive (1) poster and (125) Sara’s handouts at no charge. All plants potted in
distinctive branded Sara’s pots and tagged with the most unique, informative herb
tag in the industry. Listed on PCF and Sara’s Superb Herb websites equipped with Zip
Code search capability. Sales staff education, at your convenience, available from
PCF sales team for Sara’s Superb Herbs.
White Flower Farm
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Program Level: Pre-book (175) plant initial start up order of plants ready for
sale in April and early May from the (100+) varieties offered in 2015. Commit
to selling minimum of (600) plants during the full year.
Benefits: Receive (2) posters at no charge. (1) Merchandiser visit to set up
benching for initial order and a minimum of (2) additional merchandising visits included at no charge during the
season. Inclusion on the high volume White Flower Farm website (over 500,000 hits per month) as a garden
center partner selling WFF branded plants. Sales staff education, at your convenience, available from PCF sales
team for the White Flower Farm program. Listing on PCF and WFF websites equipped with Zip Code search
capability.
Prides Corner Farms Marketing Program for 2015
www.pridescorner.com