Раздел 3. Введение в профессиональную
коммуникацию
Тема 20. Entertaining
Цель темы – ознакомить обучаемых с одним из разделов бизнескурса «гостеприимство» как неотъемлемая часть бизнеса, деловых
отношений между компаниями и партнерами. В результате успешного
изучения данной темы обучаемые должны:
ЗНАТЬ, что такое гостеприимство с точки зрения бизнеса, его
формы, разнообразие гостеприимства в различных странах,
культурах, цели затрат средств на гостеприимство, значение
гостеприимства для малого и крупного бизнеса во времена подъема и
спада экономики, лексику и некоторые фразеологические обороты,
используемые в данной теме.
УМЕТЬ правильно анализировать необходимость и важность
гостеприимства, как неотъемлемые части любого бизнеса, выбирать
наиболее приемлемую форму развлечения для определенной
ситуации, использовать фразы, глаголы (multi-world verbs) во всем их
многообразии перевода в определенных ситуациях, разговорные
клише (small talk).
Кроме того, обучаемые должны быть ОЗНАКОМЛЕНЫ с краткой
информацией о всемирно-известных мировых событиях, которые
являются разновидностью развлечений, с международной программой
обучения гостеприимству, с этикетом, принятым в различных странах
мира.
Оглавление
Entertaining ............................................................................................. 2
Entertaining in different countries ............................................................ 2
Small and large businesses ..................................................................... 2
Test yourself ............................................................................................ 4
Библиография ........................................................................................ 4
Рассмотрению подлежат следующие вопросы:
 гостеприимство, как очень важная и неотъемлемая часть бизнеса –
различные формы гостеприимства и развлечений
 разный подход к гостеприимству в Европе и странах Азии
 шесть «больших» событий мирового значения, традиционно
проводимых в Великобритании
 программа обучения проведению развлекательных мероприятий и
межкультурному общению
 сравнивание
малого
и
крупного
бизнеса
в
контексте
«гостеприимства»
 гостеприимство- барометр экономики страны
 грамматические конструкции, наиболее типичные для данной темы.
Entertaining
Entertaining is an essential part of business process not just
etiquette. It is a way of spending time but with different purposes. It exists
in different forms:
 Shows (plays, musicals, films)
 Concerts
 Night clubbing
 Sports
 Historic sites
 Restaurants
Entertaining in different countries
When two American or European business people meet they are
there to do a deal. But in Asia they are there to establish a relationship or to
size up a potential business partner. Asians will want to know more about
the guests, the background and their contracts before going ahead and
doing business.
Relationship building takes different forms in different places:
invitation karaoke evenings in Japan or the yacht on the French Riviera are
not to be refused. The demands for corporate hospitality in the UK are very
expensive for ordinary people (the Grand Prix, Wimbledon, the Open Golf
Championship, the Chelsea Flower Show, Royal Ascot, Henley Regatta).
But corporate sponsorship of sport and culture brings in large
amounts of money and many such events benefit from this overall. The
purposes of these events are: to obtain immediate sales, to generate
good will in the longer run that enhance your status.
The company may not just invite clients and potential clients, but
other contacts as well. Invitation to the host’s home exists in some
cultures, but it doesn’t exist in the countries, where work and private life are
kept separate.
As people say, “there is no such thing as a free lunch”, so
everything should be paid for. If somebody has invited you for a free lunch
he expects some favours from you in return, this might be a contract, better
sales terms, a job and the like.
Talking about entertaining in the context of customer relationship
management and its important for small and large companies we should
notice that there is such a program (CRM program).
It teachers cultural awareness of norms leading to better
communication and cross-cultural training, ‘small-talk’ (expressions for
particular situations).
Small and large businesses
Comparing small and large business we say: the purpose of every
business (why they spend money on entertaining) is to retain the old clients
because it is much cheaper than finding a new one. Corporate entertaining
is very important for small business because it may have fewer customers
so, if it loses one, this can be more serious than for a large firm.
Entertaining is a barometer of the economy of the country
because it is important to retain customers during periods of economic
decline (especially for small business (when it is difficult to spend money
for finding new clients), so spending money on entertainment is more
important in the time of decline than during boom times.
No discussion can be held without using Grammar which is typical
for different situations of communication. Some multi-word verbs are used
in this topic to make the speech more impressive. Mind that the preposition
changes the sense:
 She is looking after some visitors of Taiwan (to give attention to/to
protect)
 They want to look around the city before they go (to see the sights)
 We look forward to welcoming their Chief Executive (wait with
pleasure)
 We’d like to take up your invitation to visit you next year (to accept
/an offer)
 It was a shame to turn down their invitation to the sales conference
(refuse)
There are some words and expressions which are used for describing
this topic:
 shows, concerts, clubbing, sports; opera, jazz, rock.
 to obtain immediate sales
 to generate good will
 to invite potential clients
 to retain an old client
 to gain a new partner
 in times of economic decline, boom
 to milk the cream off
 restructuring
 to reduce by 50% - to halve
 in step decline
 conglomerate
 to do a deal
 to establish a relationship
 to ‘size up’ a potential business partner
 polite etiquette, national cuisine
 invitations to karaoke evenings
 the yacht on the French Riviera
 corporate hospitality
 corporate sponsorship
 customer relationship management
 cultural awareness of norms
 cross- cultural training
 a barometer of the economy
As a result of studying this topic the students are offered to
discuss in groups how to order a hotel for the participants of a big
international conference, using the expressions of ‘Small Talk’, to make an
order at the restaurant.
Test yourself
1. What is entertaining in the context of business?
2. What forms does it exist in?
3. What is the difference in entertaining in different countries?
4. What “Six Big Events” in the UK do you know?
5. What are the purposes of these six events?
6. Is there such thing as a free lunch?
7. What programme teaches cultural awareness of norms?
8. What does this programme lead to?
9. What are the purposes of large business in the context of entertaining?
10. What is more important for small business?
11. How do you understand the expression “Entertaining is a barometer
of economy of the country”?
Библиография
1. D.Cotton, D.Falvey, S.Kent. Market Leader, Course Book, PreIntermediate Business English. L.,2002.
2. Pilbeam. Market Leader, International Management, Business
English. L.,2003.
3. S. Robbins. First Insights into Business. L.,2005.
4. P. Strutt. Market Leader, Business Grammar and Usage, Business
English. L., 2003.
5. G. Tullis, T. Trappe. New Insights into Business. L., 2005.