In Tune with Nature Days at Kompania Piwowarska
For the seventh time now, Kompania Piwowarska has published its Sustainability Report on
progress in the attainment of the Company's 10 sustainability priorities. This time around, the
celebrations have taken an unusual form of a series of environmental happening events under
the slogan of In Tune With Nature.
For Kompania Piwowarska, the yearly disclosure of the Sustainability Report is a pivotal event which
deserves a special format. This year, the Company refrained from communicating the event
conventionally, i.e. at a press conference, etc., and chose to focus on its employees. Particular
emphasis has been placed on the four of the ten sustainability priorities which are concerned with the
environment, i.e.:
 Making more beer using less water
 Reducing energy and carbon footprints
 Packaging waste recovery and recycling
 Waste management streamlining
To highlight this focus in its activities, Kompania Piwowarska has come up with the idea to hold
employee-centred environment day happenings under the slogan of In Tune With Nature.
Apple and mint
Starting on 17 October, one-day environmentally-friendly events will be held successively in Poznań,
Tychy, Warsaw and Białystok. Employees were surprised by an arrangement of herbs, citrus plants,
pallets, non-dyed fabric and grey paper. The decoration was completed with bicycles included to
promote environmentally-friendly transport and a shower meant to encourage the viewers to save
water. The idea delighted and greatly enthused KP employees.
“Our reception area is gorgeous and even tasty owing to the fruit and the herbs. I wish it would always
look that way!”, laughed Aneta Karmelita, Assistant to President of KP’s Management Board.
“Such a positive campaign is very persuasive in promoting an environmentally friendly lifestyle and
making people change their ways.”
The biggest attraction of the In Tune with Nature Days were eight mimes from the Oczy ku niebu
Theatre who dressed up as the Company’s Green People (who have been part of the In Tune With
Nature campaign from the very start). Kompania Piwowarska has conducted its employee
environmental education programme since 2007. The Green People are its symbol, included in the
logo and given their own space in the internal social network “Small Beer” where they educate
employees on ecology. During the events, the green people came in pairs, each representing a
different environmental priority. Dressed in white and green with mysterious smiles on their faces, the
silent actors greeted KP employees in the morning, presenting them with apples. For the rest of the
day, they roamed the company offices handing out pots with herbs, applied stickers with In Tune With
Nature principles and playing out scenes illustrating environmentally-friendly behaviours. When held at
KP, the environment day provided employees with an opportunity to test their reflexes at an ecodriving stand and learn how to drive their cars in an environmentally-friendly manner.
Biking with a bag
The In Tune With Nature Days campaign did not limit itself to KP offices. The “Małe Piwo” website is
currently running an environmental contest which affords an opportunity to get involved to employees
based outside of the breweries or the Warsaw office (e.g. in distribution centres). The contenders are
asked to plan a biking tour complete with its route and aim, suggest eco-picnic activities and list the
required accessories. Anyone who submits their favourite biking route will receive a bag made of KP
brand campaign banners. Authors of the best two ideas will be awarded bicycles.
“Banner bags are a recent fad – not only do they look good – they are also very unique”, says
Klaudyna Polanowska-Skrzypek, Public Relations Specialist at Kompania Piwowarska. “This,
however, is not why we chose to make them. What counts the most for us is their environmental value.
By using our banners to make the bags, we recycle fabric which would otherwise go to waste. Thus,
we end up protecting the environment and prolonging the life of our banners. In addition, we help the
jobless as we order the bags to be made by the Employment Activation Office. In effect, each bag is
hand-made which makes it a true work of art.”
While large companies inevitably leave an imprint on the environment, their impact should be
minimised to the extent possible. Kompania Piwowarska is in a position to do this on a large scale
through its beer production and distribution as well as on a smaller scale through the daily choices and
behaviours of its employees. Campaigns such as In Tune With Nature are meant to show everyone
that even the smallest gestures may contribute to protecting the environment.
Notes to the editors:
Kompania Piwowarska - leader of the Polish beer industry
Kompania Piwowarska is the largest brewer in Poland. Hundreds of years of experience in brewing,
state-of-the-art technology and rigorous adherence to ‘world class manufacturing’ guarantee highest
quality beer. The company's brand portfolio includes best-selling Polish beers: Tyskie, Żubr, Lech,
Dębowe Mocne, Redd's as well as international premium brands: Pilsner Urquell, Grolsch and Peroni
Nastro Azzurro. Kompania Piwowarska, established in 1999, operates three breweries (in Tychy,
Poznań and Białystok) and depots across the country. Kompania Piwowarska is engaged in a number
of social programs, addressing poverty- based social exclusion as well as educational programs
promoting responsible and moderate drinking. In the fiscal year ended on 31 March 2012, KP sales
volume amounted to 13.5 mill hectolitres.
SABMiller – one of the largest brewers in the world
Kompania Piwowarska is part of SABMiller plc, one of the world's largest brewers with brewing
interests or distribution agreements across six continents. The group's international portfolio of brands
includes premium international beers such as Grolsch, Miller Genuine Draft, Peroni Nastro Azzurro
and Pilsner Urquell, as well as market-leading local brands such as Aquila, Castle, Miller Lite, Snow
and Tyskie. SABMiller is also one of the largest Coca Cola bottlers outside the US. In the year ended
on 31 March 2012, the group reported US$ 5.6 billion in profit (EBITA) and group revenue of US$ 31.4
billion. SABMiller plc is listed on the London and Johannesburg stock exchanges.
In Tune With Nature
Kompania Piwowarska pursues a number of efforts to encourage its employees to treat their
environment responsibly. Since 2007, the Company has run In Tune With Nature, an innovative
environmental education project which relies on a friendly humorous approach to teach employees
how to care for the environment. The Programme encourages workers and their families to act in their
immediate environment to reduce waste streams, sort trash and conserve water, electricity and heat
both at work and in their homes.
Enquiries:
Wojciech Mrugalski
Communications manager
Kompania Piwowarska
Szwajcarska 11, 61-285 Poznań
Landline + 48 61 667 7667
Mobile + 48 601 91 11 44
Fax + 48 61 66 77 850
wojciech.mrugalski@kp.sabmiller.com
www.kp.pl
Małgorzata Walędzińska-Półtorak
SD Manager
Kompania Piwowarska SA
Mikołowska 5, 43-100 Tychy
Landline +48 32 32 78 415
Mobile +48 601 590 618
Fax +48 32 32 78 418
malgorzata.waledzinska-poltorak@kp.sabmiller.com
www.kp.pl