Objective 4.02 Content Outline
Knowledge/Skill
Understands tools, techniques, and systems that affect a business’s ability to plan, control, and organize an organization/department
Performance Indicators
Develop company goals/objectives (SM:008)
Define business mission (SM:009)
Objectives
1.
Explain the importance of company goals/objectives.
2.
Describe ways in which company goals/objectives are used.
3.
Describe the characteristics of effective objectives.
4.
Demonstrate how to develop company goals/objectives.
5.
Explain reasons for creating a mission statement.
6.
Identify characteristics of successful mission statements.
7.
Demonstrate procedures for defining a business’s mission.
Resources/Textbook
Allen, K.R. (2007). Growing and managing a small business: An entrepreneurial perspective (2nd ed.) [pp.
27-28]. Boston: Houghton Mifflin Company.
Baron, R.A., & Shane, S.A. (2008).
Entrepreneurship: A process perspective
(2nd ed.) [pp. 206-208].
Mason, OH: South-Western Cengage Learning.
Boone, G. Kurtz, D.L. (2009).
Contemporary marketing: 2009 edition
(pp. 41-42). Mason, OH: South-
Western Cengage Learning.
Burrow, J.L. (2006). Marketing (2nd ed.) [pp. 296, 580-581]. Mason, OH: Thomson South-Western.
Daft, R.L., & Marcic, D. (2009). Understanding manageme nt: Instructor’s edition (6th ed.) [pp. 154-
164]. Mason, OH: South-Western Cengage Learning.
Dlabay, L.R., Burrow, J.L., & Kleindl, B. (2009). Intro to business (7th ed.) [p. 116]. Mason, OH:
South-Western Cengage Learning.
DuBrin, A. (2009). Essentials of management: Instructor’s edition (8th ed.) [pp. 556- 557]. Mason, OH:
South-Western Cengage Learning.
Farese, L. S., Kimbrell, G., & Woloszyk, C.A. (2009). Marketing essentials (pp. 35, 242). Woodland
Hills, CA: McGraw-Hill Glencoe.
Greene, C.L. (2006). Entrepreneurship: Ideas in action (3rd ed.) [pp. 15-17, 111]. Mason, OH: Thomson

South-Western.
Gibson, J. L., Ivancevich, J. M., Donnelly, J.H., & Konopaske, R. (2003). Organizations: Behavior, structure, processes (11th ed.) [pp. 19-20, 254, 256]. New York: McGraw-Hill/Irwin.
Griffin, R.W., & Moorhead, G. (2010). Organizational behavior: Managing people and organizations (9th ed.) [pp. 144-145]. Mason, OH: South-Western Cengage Learning. vancevich, J.M., Konopaske, R., & Matteson, M.T. (2008). Organizational behavior and management (8th ed.) [pp.126-128]. New York: McGraw-Hill Irwin.
Kuratko, D.F. (2009). Entrepreneurship: Theory, process, practice (8th ed.) [pp. 54, 348, 358, 430].
Mason, OH: Thomson South-Western.
Jones, G.R., & George, J.M. (2006).
Contemporary management
(4th ed.) [pp. 386- 387]. New York:
McGraw-Hill/Irwin.
Rue, L.W., & Byars, L.L. (2005). Management: Skills and application (11th ed.) [pp. 132-136]. New
York: McGraw-Hill/Irwin.
Software/Online
Asbury, J. (2009, July 13). Evaluating your program - Begin at the beginning with your mission statement, Goals and objectives. Retrieved April 7, 2011, from http://ezinearticles.com/?Evaluating-
Your-Program---Begin-at-the-Beginning- With-Your-Mission-Statement,-Goals-and-
Objectives&id=2602615
Barker, L. (1999-2011). How to develop business goals and objectives. Retrieved April 7, 2011, from http://www.ehow.com/how_4793182_develop-business- goals-objectives.html
Business Owner’s Toolkit. (1995-2011).
How to quantify your goals. Retrieved April 7, 2011, from http://www.toolkit.cch.com/text/p01_0380.asp
Jamison, E. (2009, April 24). Goals and objectives - Business goal setting made easy. Retrieved April
7, 2011, from http://ezinearticles.com/?Goals-and- Objectives---Business-Goal-Setting-Made-
Easy&id=2266186
Marshall, M.I. (2004, September). Defining your business through goals and objectives: First steps for new entrepreneurs. Retrieved April 7, 2011, from http://www.ces.purdue.edu/extmedia/EC/EC-727.pdf
Otlacan, O. (2005, March 30). Rules to setting business goals and objectives: Why and how to be
SMART. Retrieved April 7, 2011, from http://ezinearticles.com/?Rules-to-Setting-Business-Goals-and-
Objectives:- Why-and-How-to-be-SMART&id=24276
Purdue University. (n.d.). How do goals and objectives implement my strategy. Retrieved April 7, 2011, from http://www.agecon.purdue.edu/extension/sbpcp/resources/goalsobjectives.ppt
SCORE of Delaware. (n.d.). Base your organization on business goals and objectives. Retrieved April
7, 2011, from http://www.scoredelaware.org/index.cfm?fuseaction=trees.pageDetails&p=317- 16-436
Baber, L. (2009, August 26). The purpose of a mission statement and why your business needs one.
April 13, 2011, from http://ezinearticles.com/?The- Purpose-of-a-Mission-Statement-and-Why-Your-
Business-Needs- One&id=2825898
Birnbaum, B. (2000-2009). Developing your mission statement. Retrieved April 7, 2011, from http://www.birnbaumassociates.com/developing-mission.htm

Evans, M. B. (2009, September 2). Your small business' vision and mission statement. Retrieved April
7, 2009, from http://ezinearticles.com/?Your-Small- Business-Vision-and-Mission-
Statement&id=2862726
Howard, J. (2009, June 30). You and your business - Do you have a mission statement? Retrieved April
7, 2011, from http://ezinearticles.com/?You-and- Your-Business---Do-You-Have-a-Mission-
Statement?&id=2548085
Lister, L. (2009, February 15). What an entrepreneur can learn from the Rolls Royce mission statement.
Retrieved April 7, 2011, from http://ezinearticles.com/?What-an-Entrepreneur-Can-Learn-From-the-
Rolls- Royce-Mission-Statement&id=1996766
Man on a mission: A blog dedicated to mission statements. (2007, June 18). Retrieved April 7, 2011, from http://manonamission.blogspot.com/
Mason, B. (2009, March 12). Strategic planning - The vision statement vs. the mission statement.
Retrieved April 7, 2011, from http://ezinearticles.com/?Strategic-Planning---The-Vision-Statement-Vs-
The- Mission-Statement&id=2095351
Mitchell, B. (2009, August 2). How to write a high impact mission statement for your business - Tips to consider. Retrieved April 7, 2011, from http://ezinearticles.com/?How-to-Write-a-High-Impact-
Mission-Statement-For- Your-Business---Tips-to-Consider&id=2698647
Powers, E. (2009, September 29). Writing a business plan mission statement you can live with.
Retrieved April 7, 2011, from http://ezinearticles.com/?Writing-a- Business-Plan-Mission-Statement-
You-Can-Live-With&id=2963972
Smart, N. (2009, September 18). Why have a mission statement? Retrieved April 13, 2011, from http://ezinearticles.com/?Why-Have-a-Mission- Statement?&id=2948632