Structure for Investor Presentation
i. Cover
ii. Business, market, opportunity snapshot (what business are you in)
[this is also your elevator pitch]
iii. Opportunity summary – what makes this a compelling investment
opportunity – the market, the solution, the exit
iv. Big Market Opportunity
v. Management Team supplemented with the key advisors
vi. Problem/Unmet Needs/Aspirational Needs and Solution
vii. How has the brand been received – evidence a brand is being built
viii. Penetration Strategy/Channel Strategy – what already
accomplished
ix. Comparison to competiton (best if this is market facts, eg.,
consumer spend, turns, etc)
x. Key financials (see JR format)
xi. Capital raise and use of funds
xii. Potential exit and path to exit
xiii. Appendix