ENTREPRENEURIAL DYNAMICS AND THE ORIGIN AND GROWTH OF HIGH-TECH CLUSTERS Colin Mason Hunter Centre for Entrepreneurship University of Strathclyde Glasgow G1 1XH, Scotland. colin.mason@strath.ac.uk Version 2 August 2006 Chapter 6.2 in C Karlsson (ed) Handbook of Research on Clusters: Theories, Policies and Case Studies (Edward Elgar), to be published in 2007. 1. INTRODUCTION This chapter develops the proposition that entrepreneurial activity has been the central mechanism in the emergence of high tech clusters. It might be expected that new technologies would be exploited by incumbent firms which dominated the existing technology. However, this is not the case. Existing firms are too preoccupied with their existing businesses, and so under-emphasise their significance, or are unwilling or unable to exploit them because it would involve cannibalising or writing-off much of their existing activities (Christensen, 1997; Kenney and von Burg, 1999). The essence of high tech regions such as Silicon Valley and Route 128 “lies in the[ir] continuous ability to create firms” (Kenney and Von Burg, 1999: 72). By exploiting emerging technologies that established firms either resist or fail to react to, this process of ‘entrepreneurial spawning’ results in an upgrading of the regional economy (Castilla et al, 2000). The genesis of most technology clusters can be traced to a few individuals in a region who left their existing organisations in order to start their own companies to commercialise technological advances that they had been exposed to in their employment. Once seeded, the cluster becomes part of a self-reinforcing cycle. The examples of the pioneering entrepreneurs prompt imitation, generating further spinoffs from the original ‘anchor’ organisation(s) and from the first generation new companies, thereby fuelling the initial growth of the cluster. Since spin-offs generate distinctive innovations from those of their parents they provide a source of innovative diversity (Klepper, 2001). Meanwhile the entrepreneurial environment is enhanced as successful entrepreneurs become mentors of new entrepreneurs, investors in new businesses and engage in institution building (Wolfe, 2002), specialist support 1 infrastructure is established, suppliers and service providers emerge (Saxenian, 1994; Kenney and von Burg, 1999) and local universities develop new teaching and research programmes to meet the needs of companies for skilled labour. The effect of these developments is to lower the barriers to entry compared with other locations (Porter, 2000). The process accelerates over time, so that within a couple of decades there is a sizeable cluster of high tech companies. The outcome of this process of entrepreneurial activity is illustrated by the ‘genealogical trees’ that have been constructed for several high-tech clusters to show organisational origins of the founders of new businesses (Figure 1). Examples include New England (Hekman and Strong, 1981), Austin/San Antonio (Smilor et al, 1988), Cambridge (SQW, 1985; Garnsey and Heffernan, 2005; Myint et al, 2005), San Diego (Innovation Associates Inc, 2000), Boulder (Neck et al, 2004), and the wireless clusters in Calgary (Langford et al, 2002) and North Jutland (Dahl et al, 2005). These genealogical trees show that in the vast majority of clusters a small number of key organisations are the source of a disproportionate number of multiple entrepreneurs. For example, Neck et al (2004) notes that the cluster of high tech firms in Boulder, Co that has emerged since the mid-1960s can be traced back to just seven organisations – four companies (including IBM and one of its early spin-offs), two government scientific research institutes and a university (Figure 1). In San Diego, the main sources of high tech firms have been University of California San Diego (UCSD) (especially its Centre for Wireless Communication and School of Engineering), medical and bioscience labs and Department of Defense contractors. In Cambridge there have been three main sources of spin-offs: Cambridge University Engineering Department, Acorn Computers and Cambridge Consultants (Garnsey and Heffernan, 2 2005). In Austin/San Antonio TRACOR, itself a spin-off from the University of Texas, has been a key source of spin-off companies (Smilor et al, 1988), while much of medical devices industry in Southern California can be traced back to spin-offs from Edwards Laboratories (de Vet and Scott, 1992). Figure 1. Boulder’s genealogical tree Source: Neck et al (2004) Meanwhile, the growth in the numbers of locally-formed companies creates agglomeration economies which attracts companies from other regions and countries in order to tap into local sources of knowledge and expertise. This process takes two forms: the establishment of new operations and the acquisition of local technology businesses. For example, Cambridge has attracted new inward investment by multinational companies, including investment in ‘embedded laboratories’.1 It has also experienced high rates of acquisition of its indigenous technology companies (Garnsey and Cannon-Brookes, 1993; Garnsey and Heffernan, 2005).2 Similarly, Ottawa began to attract R&D investments by large foreign technology companies from the early 1990s (Ghent-Mallett, 2002) and many of its local technology companies have been acquired, especially by US firms (Doyletech Corporation, 2004). 1 These are private sector R&D units located on university or hospital sites, sometimes even sharing buildings with university laboratories. Microsoft provides one example of a company that has established this type of facility in Cambridge (Longhi and Keeble, 2000). 2 Lindholm Dahlstrand (2000) also notes the prevalence of acquisitions of successful small technology companies in Sweden. See Lindholm Dahlstrand (2000: 174-6) and Mason and Harrison (2006) for discussions of the advantages and disadvantages of the acquisition of small technology companies for regional economic development. 3 However, the role of entrepreneurship in seeding the growth of high tech clusters remains both under-appreciated and poorly understood. Indeed, Wolfe and Gertler (2004: 1076) suggest that the entrepreneurial process “is often one of the least well documented, but most critical, elements of successful clusters.” Many of the conditions that are commonly identified as vital in cluster development, such as agglomeration economies and venture capital, actually lag rather than lead cluster emergence, arising as a consequence of entrepreneurial activity rather than being causal factors (Feldman, 2001; Wolfe, 2002). In the case of Ottawa, for example, the spawning of new technology firms began in the 1960s, but until the late 1990s it had just one institutional venture capital fund (Mason et al, 2002). So, what drives the spin-off process? And why does it only occur in certain locations? Research on the ‘entrepreneurial event’ indicates that it is the outcome of individual-situational outcomes (e.g. Shapero, 1984; Shapero and Sokol, 1982; Krueger, 1993; 2000). The decision of an individual to start a business is made in a specific social and environmental context which creates motivation and shapes perceptions of its feasibility. Accordingly, this chapter focuses some key environmental factors which the literature suggests are critical influences on the spin-off process. 2. INSTITUTIONAL ENVIRONMENT Clusters do not emerge just anywhere. Rather, entrepreneurially-led high-tech clusters emerge in areas that already have an established and highly regarded science base which employ significant numbers of scientists and engineers. This can take the form of universities and research institutes, government research establishments or research-based companies. These organisations are the source of skilled personal who are able to start new firms and without which there is no opportunity to initiate the 4 virtuous cycle of new firm formation, the rapid growth of some businesses, IPOs, further spin-offs and yet more successes (Kenney and Patton, 2005). Accounts of the emergence of high-tech clusters as varied as Route 128, Silicon Valley, San Diego, Austin-San Antonio, Calgary, Cambridge (UK) and Jena (Germany) all emphasise the critical significance of their respective universities, research institutes and ‘anchor’ companies (Roberts and Wainer, 1968; Saxenian, 1994; Innovation Associates Inc, 2000; Smilor et al, 1988; Langford et al, 2002; Garnsey and Lawton Smith; 1998; Hassink and Wood, 1998). For example, Smilor et al (1988: 150) note that the Austin-San Antonio Corridor could not have begun to be developed as a high-tech cluster if its major research universities - University of Texas at Austin, University of Texas Health Science Centre and the University of San Antonio – “were not in place and had not attained an acceptable level of overall excellence” (p 150). The research strengths of Ottawa originate with public scientific labs which were mostly established in the early post-war and corporate R&D labs, notably Northern Electric (now Nortel) established from the 1960s (Ghent Mallett, 2002; 2005). The development of Calgary’s wireless cluster was underpinned by NovAtel, a merger of two Alberta-government owned companies to grow a cell phone industry, the University of Calgary and TR labs, a university-industry-research consortium for telecoms research (Langford et al, 2002). These research institutions perform several vital roles in seeding clusters. First, they undertake cutting edge research which generate technological advances and scientific discoveries that form the basis for the creation of entrepreneurial businesses. These 5 may take the form of the spin-out of independent companies by employees or, less often, the creation of internal ventures by the research institutions themselves. 3 Second, their reputation for research provides the region with visibility and makes it appealing to researchers in similar and complementary fields. This attracts talented individuals in the form of eminent scholars, gifted students and ambitious scientists and engineers, the effects of which are to further boost the technological capacity of the region, expand the pool of individuals who might become future entrepreneurs and key employees in new entrepreneurial ventures, and increase its attraction as a location for ‘high tech’ firms based in other locations. Norton (2001) notes that the lead entrepreneurs in the Silicon Valley businesses which pioneered the PC and Internet revolutions were typically ‘provincials’ who were born and brought up in other regions of the USA.4 Harrison et al (2004) note that the majority of technology entrepreneurs in Ottawa are not local but were attracted by jobs in government research laboratories and Bell Northern Research/Nortel or, less often, to study at university (also see Ghent Mallett, 2002). A similar situation is evident in Cambridge (SQW, 1985; Keeble, 1989), although in this case the university has been the main ‘talent magnet’. Saxenian (2000; 2001) has highlighted the increasing numbers of Taiwanese and Indian scientists and engineers who starting companies in Silicon Valley in the 1990s. 3 Licensing to established companies is another means of commercialising knowledge, especially by universities. However, the licensees are less likely to be locally based than in the case of spin-offs and corporate ventures. The reasons for the localised nature of the new firm formation process are discussed later in this chapter. 4 Norton (2001: 140-141) notes that they ‘outsiders’ from a geographical perspective but ‘insiders’ in the sense that they typically came from privileged ethnic and social backgrounds. 6 Third, the research base attracts research funding from government and the private sector. Indeed, a common theme amongst technology cluster studies is that clusters have typically been underpinned by substantial government expenditure. The basic research that has supported business formation and growth in both the information and communications technologies (ICT) and biotechnology industries has been developed in universities, government research labs or private firms with government funding. In addition, Government is often a major customer for technology firms. For example, Silicon Valley’s technological base has been created by defense spending throughout the post-war period which has helped to create the semi-conductor, computer, software and internet industries (Brown and Duguid, 2000). The Military has also been a major customer of its leading firms (including those better known for consumer products) and Stanford University has been a major recipient of defence contracts (Leslie, 2000). The origins of Tel Aviv’s ICT cluster also lie in military spending on research and purchasing. Entrepreneurial activity has been based on the human capital that was released in the late 1980s following the (temporary) easing of the geo-political situation in the Middle East (Roper and Grimes, 2005). And in some extreme cases, such as Sophia-Antipolis in France, government is almost entirely responsible for the emergence of the cluster, locating state R&D facilities, using tax incentives to attract multinational R&D units and developing the physical infrastructure (Longhi, 1999). Finally, research organisations are potential customers for new firms. This not only provides such businesses with revenue but also with important endorsement which helps to overcome the ‘liability of newness’. 7 Research-oriented universities can also make a number of distinctive contributions to the emergence of technology clusters in addition to those discussed above. First, they often attract major technology firms wishing to enhance their R&D efforts through closer engagement with university researchers. This also contributes to the attraction of highly skilled labour. Second, through their teaching and other educational programmes universities provide a source of skilled scientists, engineers and other graduates for organisations in the cluster and enables existing employees to upgrade their skills and knowledge. Third, universities may play a key role in the establishment of what Keeble (2000) terms ‘regional collective initiatives’. Typically these take the form of business support organisations designed to overcome constraints on business growth, facilitate collaborative activity or promote and market the region. One of best documented examples is CONNECT Program in San Diego which was established by UCSD in 1985 to foster university-industry co-operation and promote the growth of technology businesses (Innovation Associates Inc, 2000). However, universities tend to be most active in such initiatives once the cluster has achieved some level of maturity and the spin-off process has developed momentum. It should also be noted that a university is not a necessary (or sufficient) condition for the emergence of a successful technology cluster (Feldman, 1994; 2001). 3. TECHNOLOGY AND INDUSTRY CONDITIONS By no means all R&D activities lead to the emergence of entrepreneurially led clusters. Three points are important here. First, technological advances which create ‘technological discontinuities’ produce the most new opportunities (Kenney and von Burg, 1999). Disruptive technologies overturn the established order. Whereas established firms can react to sustaining innovations through their own R&D or 8 acquiring technology from external sources (e.g. by licensing or acquisition), their accumulated investment in the established technology deters them from committing to the new and superior technology. However, new firms do not have this handicap (Christensen, 1997). For example, the origins of Silicon Valley are linked to the replacement of the thermionic valve by the transistor. The first firms to seize the opportunity were new businesses, rather than the incumbents who had dominated the old technology (Owen, 2001). Indeed, only two of the 10 thermionics firms in 1953 made the switch to transistors and survived as producers of transistors and later integrated circuits. Four of these firms failed to pursue the technology at all, and three bet on the wrong technology (Norton, 2001). One of the key factors why Ottawa has generated a cluster of firms in telecoms and related industries can be attributed to the discontinuities associated with the switch from electro-mechanical to digital and latterly to optical telecommunication systems (Chamberlin and de la Mothe, 2003). Silicon Valley has gone on to ride subsequent disruptive technologies caused by the personal computer and the Internet, as well as developing a biotechnology cluster (Henton, 2000). Second, the technological trajectory is important because it conditions the possibilities for how the technology might be exploited. Kenney and von Burg (1999) contrast semi-conductors – which were an enabling technology for nearly every important electronic innovation – and mini computers, which were a product segment in the computer industry. The semi-conductor found a much greater variety of applications than the mini computer, making many other products possible, whereas the market for mini computers eventually stagnated and declined in the face of competition from workstations. The general point is that entrepreneurial opportunities are much greater 9 for components which open up new economic spaces because of their wide range of applications. Third, the technology has to create market opportunities if entrepreneurs are to start businesses. Thus, the timing of cluster emergence depends on the emergence of markets for new technologies. This may be a function of the development of the technology, or of regulatory change or government decisions and strategies. For example, in the case of Cambridge, the commercial take-off of the CAD and microcomputer areas in the late 1970s provided the market opportunities for the initial wave of spin-off companies (SQW, 1985). Similarly, new entrepreneurial opportunities are being created by the drive to enable the Internet to become pervasive and easy to use. This requires whole new classes of telecoms equipment to be developed for routing and switching data signals over a network designed for voice traffic (Banatao and Fong, 2000). Industry conditions also influence the scope of spin-offs. Entrepreneurial activity will flourish where there is open technology standards and full technical compatibility between every component market because this will allow innovation to occur independently across the system (Norton, 2001). A specific example of this process was the displacement of the mainframe computer by the PC which, in turn, resulted in the shift in the computer industry from proprietary to open standards (notably Microsoft’s DOS operating system and Intel microprocessor: the so-called Wintel standard). This directly led to the disintegration of the old vertically-integrated industry organised on a firm basis and the creation of a new horizontal one organised by industry segment (Figure 2). This has enabled software firms to develop products 10 for fundamentally similar computers based on powerful general purpose programs in a variety of business contexts. This new horizontally organised computer industry in which innovation was driven by users, resulted in an explosion of start-ups in Silicon Valley and elsewhere from the 1980s onwards (Rowen, 2000). Figure 2. The Transformation of the Computer Industry Source: Grove 1996. In general, spin-offs are more conducive in the emergent phase of industries where no single product design is dominant. Because new products are continually being created there is no scope for incumbent firms to benefit from scale or learning economies. Spin-offs are also more likely where there are market niches permitting narrow product lines and which may not be widely known or well understood outside of the industry. They are also more likely when the customer makes the purchasing decision on product attributes rather than price (Garvin, 1983). Finally, technology and market conditions influence the potential growth of the cluster. In the case of the ICT sector, the commanding technological lead of firms in Silicon Valley and the existence of de facto standard setting, as in much of computing, has created strong barriers to entry, a process which Kenney and Patton (2005: 224) describe as “winner take all regional dynamics”. For example, Cambridge’s growth has been limited because its product space is similar to that of Silicon Valley (Bresnahan et al, 2001). Because of the dominance of US companies in the vertical markets, ICT clusters in other countries are only able to grow by specialising in sector niches and value chain segments that are complementary to 11 existing ICT technologies (which are mainly sold by US-based multinationals) and based on their ties into the US market (e.g. language, cultural connections, diaspora). However, the emergence of fast-growing wireless hardware clusters in the Nordic regions, centred around Nokia and Ericsson, has been based on an unoccupied vertical market which was created by the establishment of the GSM European standard in mobile telephony (Bresnahan et al, 2001). It may be easier for biotechnology clusters to emerge because of the absence of a single, dominant global-class biotechnology cluster (Kenney and Patton, 2005). This may reflect the greater variety of sub-sectors that comprise the biotechnology sector. Alternatively, it may be because the source of entrepreneurs is not as concentrated in existing firms and exhibits greater dependence on universities (Kenney and Patton, 2005). 4. INCUBATOR ORGANISATIONS The origins of a new firm are when an individual realises the potential for a technology. This “requires a sophisticated understanding of consumer needs, existing markets for product innovation and factors inputs, and prevailing production technology (Feldman et al, 2005: 131). Such individuals typically derive this knowledge from previous employment. The literature emphasises the importance of the incubator organisation – the organisation that an entrepreneur worked for immediately prior to starting his/her own business, although as Harrison et al (2004) emphasise, most entrepreneurs have had several jobs, either in different organisations or within the same organisation, before starting their own business. Indeed, it is often through this process of job mobility that scientist-managers and engineer-managers, who are particularly important in the spin-off process, gain their management experience (Harrison et al, 2004). The incubator organisation is where entrepreneurs 12 acquire technical skills and product and market knowledge and gain access to information about appropriate organisational structures, strategies and systems. It is also where in the course of their work experience they identify market opportunities and notice ways of exploiting them. Because the knowledge needed to start a new firm is tacit and therefore difficult to transfer, it will only be possessed by those with direct technical experience. Similarly, the technological possibilities (and applications) and market opportunities will be most visible to those whose work is intimately related to the technology (Kenney and von Burg, 1999; Stuart and Sorenson, 2003). However, according to Klepper (2001) founders appear not to exploit their knowledge about the specific technology of their incubator organisation. Rather, they draw more narrowly on their work experience in the incubator as embedded in its organisational ‘routines’. It is this knowledge which gives the spinoff company a key source of competitive advantage. The incubator organisation is also where entrepreneurs establish reputations and professional contacts with future partners, suppliers, customers and other key stakeholders. The incubators also typically provide the stimulus to start. Entrepreneurs make the decision to start a business for either positive or negative reasons. Negative reasons tend to dominate. The most common reasons for starting a business are because of frustrations when their ideas and not endorsed by senior management, conflicts with their boss and redundancy.5 Saxenian’s (1994: 113) comment that “Silicon Valley 5 The most famous spin-off of all, the eight individuals who left Shockley Semiconductor to found Fairchild Semiconductor in 1957 did so in response to Shockley’s eccentric and authoritarian management style. Shockley was co-inventor of the transistor in 1947 in Bell Labs, for which he subsequently won the Nobel Prize. Fairchild itself became the incubator for multiple Silicon Valley spin-offs, including Intel in 1968, in reaction its hierarchical structure (dress codes, reserved parking spaces, closed offices, executive dining rooms and, most importantly, restriction of stock options to management). Gordon Moore and Andrew Grove, founders of Intel, wanted stock options to be part of the compensation for all employees – from janitor to bosses (see Castilla et al, 2000; Lécuyer, 2000; Norton, 2001). 13 entrepreneurs … were typically engineers who were frustrated by unsuccessful attempts to pursue new ideas within the region’s established companies” has much wider generality. Established companies may prevent their employees from pursuing their own discoveries because they are in financial difficulties, have organisational difficulties, have too many opportunities to be able to pursue them all, or because they threaten their existing competence. Successful entrepreneurs also play a crucial role by providing role models which encourage imitation. This is illustrated by Dorfman’s (1983: 308) quote from an entrepreneur in the Route 128 region in the Boston area. Speaking of former colleagues who left to start their own firm he observed that “these guys were just like you and me. There was nothing unique or special about them. So I figured if they can do it, why can’t I?” However, organisations vary quite significantly in terms of their effectiveness as incubators. Highly innovative firms and firms with a rich and broad knowledge base spawn the most spin-offs (Klepper, 2001). These firms - on the cutting edge of technology will create too many commercial possibilities for one company to take advantage, prompting teams of engineers with rejected projects to resign and start their own firms. Rapidly growing firms operating at the frontiers of knowledge, active in the early phases of the industry and encountering rapid shifts in market acceptance of competing designs and technologies are also likely to be effective incubators. These firms often have an entrepreneurial culture, led by strong entrepreneurial characters and with decentralised decision-making and creative management. As an example, accounts of the Cambridge technology cluster highlights the importance of Acorn Computer as a source of spin-outs which Garnsey and Heffernan (2005: 1135) describe as “a learning organisation for the whole area, providing expertise to many 14 local entrepreneurs and managers. The range and depth of competence developed at Acorn made it possible for former members to start large numbers of local spin-offs” (see Figure 3). Mature firms undergoing change as a result of the need to adopt new technologies to stay competitive can also be effective incubators. Although the R&D efforts may be successful in producing technological breakthroughs such companies may be slow or unable to adopt them, prompting frustrated scientists and engineers to leave in order to exploit them on their own account. Figure 3. New firms started by founders and employees of Acorn Computers (Cambridge, UK) Source: Garnsey and Heffernen (2005) Effective incubators also need to provide their employees with exposure to best practice technology and intimate knowledge of markets in order to uncover business opportunities based on novel applications. However, access to such information is likely to be limited to people working at corporate level (Miller and Côté, 1987). Thus, organisations with a truncated range of management jobs – typically a characteristic of branch plants – are unlikely to be effective incubators. Branch plants are poor incubators on account of being production-dominated and with limited exposure to the market place, having little or no R&D capacity, operating on an assembly line basis, and with limited local purchases capability. These factors explain why branch plants of electronics companies that were attracted to the declining industrial regions of advanced economies throughout much of the post-war period under regional policy in an attempt to offset the decline of traditional sectors have failed to stimulate indigenous development in these regions, and may actually have 15 depressed new firm formation rates. This is well illustrated in the case of Scotland’s ‘Silicon Glen’ (Clarke and Beaney, 1993; McCalman, 1992; Turok, 1993a; 1993b). However, Glasmeier (1988) notes that technical branch plants (stand alone profit centres with product-related R&D and employing both technical and non-technical workers) may also be poor incubators, depending upon the nature of the products and production process and extent of local supply linkages. Government research laboratories are also very ineffective incubators. Government research laboratories lack exposure to markets and their research often does not have any obvious immediate market (Miller and Côté, 1987; Lawton Smith, 1996). Although there are some prominent exceptions, most universities are also poor incubators for the same reason, namely that the research is not dictated by market needs6 (Malecki, 1997). However, universities and research institutes are more important as incubators in the biotechnology sector (Mitton, 1986; Haug, 1995; Leibovitz, 2004), at least as a source first generation spin-offs, some of which then act as incubators for further spin-offs (Haug, 1995; Niosi and Banik, 2005). Miller and Côté (1987) emphasise that technical and scientific knowledge is insufficient: research needs to be performed in market-driven settings so that scientific activities are related to market needs and would-be entrepreneurs are exposed to hands on experience of state of the art technology. They suggest that the most effective research-oriented incubators are those which are engaged in market driven research, such as the advanced laboratories of technology-based firms and contract research laboratories. This is supported by a range of evidence: the importance of technology 6 The importance of universities is much greater if the subsequent spin-offs from university spin-offs, businesses started by former students and employees who have had other jobs since leaving the university and firms set up by university employees but not based on university technology are included. 16 consultants as major sources of spin-offs in Cambridge (SQW, 1985; Garnsey and Heffernan, 2005); the dominance of development-oriented rather than researchoriented work experience amongst Route 128 technology entrepreneurs (Roberts and Wainer, 1968); and evidence from the genealogy studies that research institutes (i.e. ‘boundary spanning’ organisations to promote university-industry interaction and technology transfer) generate more spin-offs than university academic departments. Clustering occurs because of the overwhelming tendency for spin-off companies to be located in close proximity to the incubator, reflecting the general tendency for entrepreneurship to be a local event (Cooper and Folte, 2000). There are four principal reasons for this. First, entrepreneurs need to utilise their social networks of business associates and fellow employees to access the industry-specific tacit knowledge, human capital and specific resources (e.g. finance) required to start and grow their business. People almost always have more, more diverse and stronger ties to contacts in the region in which they reside. This suggests that the social networks used for resource mobilisation are geographically localised (Stuart and Sorenson, 2003). The consequence is that “these networks … bind entrepreneurs to the locations in which they reside because only there do they have the access to the resources and social support requires to sustain their entrepreneurial ventures” Sorenson (2003: 524). Second, new technology firms typically begin on a part-time basis while the founder is still employed (i.e. as a ‘garage’ start-up), delaying full-time commitment until the venture seems sufficiently promising. The links that are built up at this stage with customers, suppliers, advisors, employees, and so on combine to embed the business, thereby limiting its locational flexibility when the transfer to full-time operations occurs. Third, family ties encourage locational inertia. The spouse can remain in 17 employment so income continues to flows to the family and the aspects of the entrepreneur’s life remain the same so that their full energies can be devoted to the start-up (Cooper and Folte, 2000). Finally, locational preferences (which may have discouraged relocation in response to corporate downsizing or other forms of turbulence) often play a role. Indeed, it is probably no coincidence that many high tech clusters (e.g. Ottawa, Calgary, Cambridge) have emerged in locations with high residential amenity. For example, in accounting for the growth of the Austin-San Antonio Corridor, Smilor et al (1988) identify the role of Tracor as a major source of spin-out companies. They go on to comment that “one of the main reasons that Tracor located and grew in Austin, and one of the reasons that Tracor spin-outs were able to and wanted to locate in Austin was the affordable quality of life.” Accounts of the Cambridge cluster in England similarly identify its residential attractiveness as a reason why entrepreneurs started their businesses locally (Keeble, 1989). However, it is important to recall that whereas the spin-off process is local, the origin of most entrepreneurs is not; rather most have moved into the area at some time in their career, either to attend university or to work in one of the region’s existing organisations. 5. EXOGENEOUS FACTORS Many accounts of clusters highlight the importance of chance events which either kick start or fuel the spin-off process (e.g. Pounder and St John, 1996; Wolfe, 2002). Bresnahan et al (2001) highlight the role of luck in the emergence of clusters. Entrepreneurs located in nascent clusters have to gamble on new technology trajectories before their potential becomes apparent, and, pursue specific business ideas before it is clear that they represent genuine opportunities. Some degree of risk 18 is therefore inevitable since only some opportunities will materialize. Thus, “many attempts at creating new clusters and successful new firms in certain industrial and technological trajectories will fail, and they will fail in spite of the fact that the key actors have done all the right things that are to be done in these contexts. … It appears that luck and skill are complements: those initiatives that embody a superior business model or technology are more likely to find the ‘luck’ they need” (Bresnahan et al, 2001: 845). Neck et al (2004) emphasise the importance of ‘critical moments’ which “can have dramatic effects on the incidences of spawning” (p 192). These critical moments can refer to the evolution of technologies or companies. We have already noted that commercialisation opportunities for new technologies arise at particular points in time. There are also critical moments in the history of companies which result in companies leaving to start new ventures. Spin-offs are often associated with companies that are undergoing some form of crisis or turbulence: examples include the shift of the organisation in a new direction, the appointment of an outsider as the CEO, and significant changes in corporate governance, for example, following an IPO or acquisition (Romanelli and Schoonhavem, 2001). The contraction or closure of particular technology companies may also provide a stimulus for spin-off activity, especially in locations offering an attractive quality of life which discourages the affected individuals from moving to seek employment elsewhere. Spin-off activity in Ottawa was given a boost in the 1970s with the failure of Microsystem International, a two year old subsidiary of Northern Telecom which had attracted many highly skilled engineers and scientists to Ottawa. Its bankruptcy 19 released a number of engineers and scientists who went on to launch a number of start-up businesses (Ghent Mallett, 2005; Corona et al, 2006). The wireless cluster in Calgary was boosted when NovAtel hit troubled times in the early 1990s, with employees preferring to start their own businesses or find employment with local firms (and often launch their own businesses later) rather than seek employment elsewhere because of the highly desirable lifestyle offered by Calgary, notably outdoor recreation possibilities in the nearby Rocky Mountains and the community spirit crated by the successful Winter Olympics in 1988 (Corona et al, 2006). De Vet and Scott (1992) identify the contraction of the aerospace industry in southern California following Department of Defense cuts as an important factor in the emergence of a medical devices cluster by prompting key personnel in aerospace firms to apply their expertise – typically in advanced electronics – in other sectors. Feldman (2001) places considerable emphasis on exogenous factors to account for the emergence of a technology cluster in the Washington DC region during the 1970s and 1980s . First, the downsizing of the federal government led to the deterioration of employment conditions and future prospects for its employees. Hence, individuals in the prime of their careers – particularly those with strong personal ties to the region – “found entrepreneurship a viable career option” (Feldman, 2001: 873-4). The effect of the deterioration in conditions of employment in the government sector was to lower the threshold for risk-taking. Second, increased outsourcing by government provided opportunities to provide goods and services back into Federal Government. In particular, the growth of the ‘Star Wars’ initiative created a demand for technical and software attributes of armaments systems, such as electronics, design and systems management. Third, a change in the IP regime involving the removal of commercial 20 restrictions on the use of the internet (which had been developed by the Department of Defense) also opened up opportunities for commercial applications of the technology. Finally, Federal Government-led changes relating to the transfer of federally-funded technology and financial support for new technology businesses were also conducive to technology entrepreneurship. According to Feldman (2001), entrepreneurship in the region was a response to these exogenous factors. 6. CLUSTER DYNAMICS Once the spin-off process gathers momentum it sets in motion a virtuous, selfreinforcing process which leads to the creation of an ecosystem that nurtures and supports further entrepreneurial activity. One of the consequences is that founding a firm at an early stage in a cluster’s development is very different to founding a firm when the cluster is established (Bresnahan et al, 2001). First, successful businesses provide role models and create legitimacy for further entrepreneurial activity. As Jurvetson (2000: 125-6) observes in the context of Silicon Valley, “for those who live in the region, there are many within a couple of degrees of separation who say ‘Hey, I can do that too! I could be a Marc Andreessen [founder of Netscape] or a Jerry Yang [co-founder of Yahoo!]. The process of entrepreneurship seems less mysterious and daunting to them than to those outside the region, to whom it can seem very magical and mystifying. Distance can be distancing.” He makes the further observation of the effect of successful entrepreneurs: “[they] catalyse fencesitters. If you have been thinking about starting a company, or thinking about joining one, there’s nothing like a local success story to give you that extra push” (Jurvetson, 2000: 126). 21 Second, spin-offs create the critical mass which stimulates the emergence of an entrepreneurial support network (Kenney and Patton, 2005) that sustains and nourishes the creation and growth of entrepreneurial businesses. This comprises three types of service: Specialist business services: notably, law firms with deep expertise in handling IP, marketing firms, executive search firms, accountancy practices that are familiar with the unique needs of technology start-ups, technology marketing and PR firms, management consultants, and technology assessment consultants Technical services: precision machining, prototyping, precision moulding, testing, etc Finance providers: venture capital firms, investment banks specialising in IPOs These support services facilitate the process of business start-up and growth by enabling new firms to focus on their area of expertise while buying-in specialist service and support (Saxenian, 1994). Third, high level expertise and competencies are diffused within the region when individuals carrying technical and management know how and ‘embodied expertise’ move to new organisations as founders or key employees, taking ideas that they have acquired in other local organisations, creating a process of regional collective learning (Keeble, 2000). 22 Fourth, Bahrami and Evans (1995) highlight a process of entrepreneurial recycling that has occurred in Silicon Valley, but is also observable elsewhere (Mason and Harrison, 2006), in which entrepreneurs and other members of successful start-ups recycle and re-invest their capabilities and capital gains by becoming serial entrepreneurs, investors in new companies, mentors to new entrepreneurs and institution builders (Feldman, 2001). Key individuals – such as Terry Matthews in Ottawa (Ghent Mallett, 2005) and Hermann Hauser in Cambridge (Garnsey and Hefferman, 2005; Myint et al, 2005) - can be identified in many clusters who are involved in multiple businesses as serial entrepreneur, investor or board member. Managers and engineers who held equity in their businesses and are now independently wealthy, are able to join start-ups. Universities may also benefit from the philanthropy of successful entrepreneurs, providing a boost to the quality of their research and ability to attract top class academics. For example, 20 of Stanford University’s 41 engineering chairs have been endowed by Silicon Valley-based high tech companies, entrepreneurs and venture capitalists (Huffman and Quigley, 2002). As the spin-off process gathers momentum so institutions emerge – often through the collective action of the technology community - to nurture and encourage the formation of new firms and to solve problems which individual firms cannot solve individually, skilled labour is attracted to the region, and local institutions to develop specialist training courses (Wolfe and Gertler, 2004). These are of two main types (Corona et al, 2006): (i) technology incubation mechanisms, such as incubators, innovation centres and science parks, to provide physical space and intangible support to new technology based firms; these can be public or private sector and often designated as not-for-profit; and (ii) partnership organisations, usually comprising 23 government, universities and the private sector, to promote networking and collaboration between members and which can ‘champion’ the region both internally,. The important point to note is that the supportive conditions for entrepreneurship spontaneously follow the process in which entrepreneurship takes hold in a cluster. This is particularly the case with the availability venture capital – which is widely seen as a necessary attribute for technology clusters (Malecki, 1997; Norton, 2001). But as several authors have noted, venture capital lags rather than leads the emergence of entrepreneurial activity: it is not part of the initial environmental conditions (Saxenian, 1994; Feldman, 2001; Mason et al, 2002; Garnsey and Heffernan, 2005). The Ottawa example suggests that the investors in the initial waves of new technology businesses are often private individuals and families who had made their money from earlier technologies, or from the service economy, and from ‘old economy’ companies (Mason et al, 2002; Doyletech Corporation, 2005). However, venture capital is needed for the sustained growth and development of a cluster (Llobrera et al, 2000): without venture capital the cluster is likely to stagnate or decline (Feldman et al, 2005). Clusters will evolve and change over time. Two mechanisms can be identified. First, and most common, the specialist local competences will mutate as technology sectors mature and others emerge. This is well illustrated by the wireless communications cluster in North Jutland, Denmark. The original firms in the cluster specialised in maritime radio communications. However, as the mobile phone industry evolved, the spin-offs used their competences and experience from maritime telecommunications to diversify into the new industry. The establishment a common European standard 24 for mobile telephony (GSM) was the stimulus for a further wave of spin-offs based on this second generation mobile phone technology (Dahl et al, 2005). Cambridge has seen the relative decline of computer-aided design and emergence of Geographical Information Systems (Garnsey and Heffernan, 2005). Second, and probably less common, clusters may evolve as a consequence of the efforts of the entrepreneurial support network to promote the development of new activities. For example, in the case of Minneapolis, Llobrera et al (2000) highlight how the entrepreneurial support mechanisms that grew out of its mainframe computer industry – notably venture capital firms and various public-private partnerships – enabled it to develop a medical instruments cluster when the computer industry went into terminal decline in the 1980s. “With venture capitalists looking away from the declining computer mainframe industry to other high technology sectors, the medical technology industry was in a position to become the focal point of the region’s high technology sector. Medical technology firms, therefore, had ready access to the seed and start-up capital pool that had been supporting the computer mainframe industry” (Llobrera et al, 2000: 87). 7. CONCLUSION This chapter has argued that entrepreneurial activity drives the emergence and growth of high tech clusters. It therefore follows that an understanding of entrepreneurial activity must be central to any attempt to understand cluster development. Although the emergence and growth of technology clusters is path dependent and idiosyncratic the material that has been reviewed suggests that there is sufficient commonality to propose a four distinct phase model (following Feldman et al, 2005 and Crone, 2005). First, the seeds of the future cluster are put in place. This will typically involve 25 investment in universities and other types of research institutions. It may also involve the establishment of anchor firms, typically the research-intensive functions of large companies. These organisations give the region visibility and attract talented individuals. At this stage the region is prominent in terms of its research activity but is largely unindustrialised. Several decades may pass before there is significant entrepreneurial activity. A proto-cluster emerges when exogenous events prompt a few pioneering individuals to leave established organisations in the region to start their own businesses. The emergent phase is characterised by increased entrepreneurial activity as new entrepreneurs spin-out of the anchor organisations and from the pioneering spin-outs in a narrow range of technologies. The beginnings of a supportive habitat emerge as capital sources emerge, entrepreneurial support services are established to help these companies, networks are established and strengthened and public and private sector initiatives lead to the creation of support infrastructure. Entrepreneurs and associated actors forge a collective sense of community. Some of the early entrepreneurs have been able to cash-out by selling their business or floating it on the stock market (termed an IPO or Initial Public Offering) and are now involved in various recycling processes – such as serial entrepreneurs, investors, mentors and institution builders. By the end of this stage the cluster has become self-sustaining. The cluster can be said to be a fully functioning entrepreneurial environment when spin-offs are occurring across a range of related technologies, local sources of venture capital are established, the support habitat offers a wide range of customers, suppliers and specialised service organisations, region-wide support networks are established, and universities and colleges recognise the need to offer programmes that satisfy the demand for trained personnel. A few of the earlier waves of spin-offs will now be large, publicly-listed companies and multinational companies will have a significant 26 presence in the cluster through new investment and acquisition. Established clusters will therefore be characterised by considerable diversity, in terms of technology, function firm size and ownership. Government becomes actively involved in supporting the cluster, notably financing initiatives, grants and infrastructure development. Three observations can be made in closing. First, the literature upon which this account is based is limited in terms of its geographical coverage. It draws heavily upon various accounts of Silicon Valley while the range of clusters that are used for support and illustrative purposes are largely those which have emerged in previously un-industrialised regions, such as Silicon Valley (rural), Cambridge (market and university town), Ottawa and Washington DC (capital cities). It is not clear the extent to which the same themes and processes are relevant in the case of ‘new economy’ clusters, such as new media (Diebold Institute, 2000; Indergaard, 2004) and music (Power and Jansson, 2004; Braunerhjelm, 2005). In contrast to ICT and biotechnology clusters which started as greenfield developments, new economy clusters have emerged in densely development central city districts “layered by the rise and fall of past industries” (Indergaard, 2004: 16). A further difference is that the key talent in new economy clusters are ‘creatives’ rather than technologists and the outputs are cultural rather than material products which are based on the application of new ICT technologies to existing sectors to create and distribute new products and services. Nevertheless, a recent account of Stockholm’s music cluster echoes several themes identified here. These include the following: the accumulation of knowledge which can be traced back several decades; the importance of educational institutions (music schools); an igniting spark; the importance of in-migrants; knowledge spillovers and 27 network connectivity; vertical disintegration and the exploitation of niches; and the emergence of a critical mass of activity which generated agglomeration economies which attracted key international businesses (e.g. record companies) (Braunerhjelm, 2005). Second, this typology is not deterministic. A cluster can ossify or goes into decline at any stage if the spin-off process stops. This, could occur in response to changes in market conditions, technological shifts and rigidities in prevailing business practices. Indergaard (2004) describes the brief but spectacular growth of a new media cluster (termed ‘Silicon Alley’) in downtown New York (which was estimated by the Diebold Institute, 2002, to have seen the creation of 4,000 firms between 1994 and 1999, many of whom raised billions of dollars in venture capital) and its subsequent decline from 2000 following the dot-com fallout. Some attention has also been given to old industrial regions – for example those which specialised in iron, steel and metal work, automobiles or heavy engineering and have been in decline for several decades. Tödling and Trippl (2004) conclude that the revitalization of older industrial clusters may be possible if a well developed regional innovation system is present, but that it ultimately depends on market conditions, the degree of ‘lock in’ to old technology paths and ‘institutional sclerosis, and its size and diversity. However, according to Kenney and von Burg (1999) the ability of a cluster to bounce back from adverse economic conditions, to change its technological focus or to develop multiple technological foci is critically dependent on entrepreneurial support networks (which they term ‘Economy 2’) – those institutions (in particular, venture capital firms) which do not simply nurture new firm formation but actually help to ‘produce’ new firms through their alertness to new opportunities created by technological advances. 28 Third, government plays a critical indirect role through its financing of the research base in clusters. However, its ability to play a significant role in facilitating the processes involved in cluster emergence and growth is limited, at least until the cluster is approaching maturity. For example, technology incubation mechanisms (science parks, incubators, etc) have had mixed success in Canada (Corona et al, 2006). 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