2009 AMA SUMMER MARKETING EDUCATORS’
CONFERENCE AWARDS
TRACK BEST PAPER AWARDS
TRACK BEST PAPER AWARDS
Branding & Marketing Communications Track
‘Corporate Branding and the Influence of Employee Stereotypes’
Gary Davies (Manchester)
Rosa Chun(Manchester)
Channels of Distribution, Supply Chain Management, Business-to-Business
Marketing and Interorganizational Issues Track
‘Trusted Advisor-Partner Relationships: Reciprocal Trust, Relational Behaviors
and Relationship Outcomes’
Wayne Neu (CSU-San Marcos)
Gabriel Gonzalez (Arizona State University)
Michael W. Pass (Sam Houston University)
Consumer Psychology & Behavior Track
‘The Influence of Change-focused Advertising Appeals and Self-referencing on Consumer
Persuasion’
Julie Ruth (Rutgers)
Linda Tuncay (Loyola University Chicago)
Atul Kulkarni (University of Illinois)
E-Commerce & Technology Track
‘Testing an Axiological Model for Assessing the Value of Real-Life Brands in Virtual
Worlds’
Stuart John Barnes (University of East Anglia)
Jan Mattson (Roskilde University)
Global & Cross Cultural Track
‘Endorsing Product Brands Through a Standardized Corporate Brand –Cross National
Perceptions and Effects’
Bernhard Swoboda (Trier University)
Markus Meierer (University of Trier)
Dirk Morschett (University of Freibourg)
Marketing Education & Teaching Innovation Track
‘The Relative Efficacy of Instructor-Based and Cooperative Learning Examination
Reviews on Student Performance’
Jane Lee Saber (Ryerson University)
October 2009 MarketingAcademics@AMA
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Marketing Research & Technology Track
‘Using a Dynamic Choice Model to Estimate Tuition Elasticity’
Robert Carter (University of Louisville)
David J. Curry (University of Cincinnati)
Marketing Strategy/Marketing Management for Value Creation Track
‘Understanding Industry Commoditization: Its Nature and Role for Marketing Strategy
Effectiveness’
Martin Reimann (University of Southern California/EGADE) Oliver Schilke (Stanford
University)
Jacquelyn S. Thomas (Southern Methodist University)
New Product Development, Product Management and Entrepreneurship Track
‘New Product Alliances and Firm Stock Performance’
Sudha Mani (University of Texas-Arlington)
Xueming Luo (University of Texas-Arlington)
Public Policy & Ethical Issues Track
‘Marketing Wellness Internally: Exploring Health Risk Appraisal Variables’
Mary L.Marzec (University of Michigan)
Seung Pil Lee (University of Michigan)
T. Bettina Cornwell (University of Michigan)
Dee Edington (University of Michigan)
Retailing and Pricing Track
‘Information Value and Influence of Price on Quality Perception: Insights from Cue
Utilization Theory’
Elten Briggs (University of Texas-Arlington)
David Griffith (Michigan State University)
Hieu Nguyen (California State University-Long Beach)
Sales & Sales Management Track
‘The Moderating Impact of Buyers’ Relationship Duration and Prior Sales Experience in
Buyer-Salesperson Relationships’
Brian Rutherford (Purdue University)
Adrienne Hall (Purdue University)
Nwamaka A. Anaza (Purdue University)
Services Marketing & Management Track
‘Route to Customer Satisfaction: Is it through the heart or the head?’
Nacef Mouri (George Mason University)
Jaishankar Ganesh (University of Central Florida)
October 2009 MarketingAcademics@AMA
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BEST OVERALL CONFERENCE PAPER AWARD
Consumer Psychology & Behavior Track
‘The Influence of Change-focused Advertising Appeals and Self-referencing on Consumer
Persuasion’
Julie Ruth (Rutgers)
Linda Tuncay (Loyola University Chicago)
Atul Kulkarni (University of Illinois)
2008-2009
JOHN A. HOWARD/AMA DOCTORAL
DISSERTATION AWARD
Song Yao, Assistant Professor of Marketing,
Kellogg School of Management, Northwestern University
“A Dynamic Model of Sponsored Search Advertising”
Advisor: Carl Mela, Duke University
AMA FOUNDATION
VALUING DIVERSITY PH.D SCHOLARSIHPS
Stephanie Lawson, Florida State University
Jeannette Mena, Michigan State University
Edward Ramirez, Florida State University
Jaime (Jim) Salas, Arizona State University
AMA FOUNDATION NONPROFIT TRAVEL GRANTS
Ra’id Q. Shomali, Southern Illinois University –Carbondale
Yoojung Kim, University of Texas at Austin
October 2009 MarketingAcademics@AMA
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