Case study of a UK coastal resort
Blackpool
This is the _______________ Model. It shows the life
cycle of a tourist resort (from ‘birth’ onwards).
Add these labels to the correct place on the graph:
Development
Consolidation
Exploration
Involvement
Stagnation
Decline
Rejuvenation
Match up the stage on the model with the correct definition for Blackpool:
Exploration
Visitor numbers have decreased as visitors prefer other places for holidays. Stag
and hen dos are the main source of income. This puts off family holiday makers
as there is lots of antisocial behaviour.
Involvement
Tourism is now a major part of the economy and nearly all people have jobs that
rely on tourists. The Pleasure Beach is the biggest attraction – with The Big
Dipper being the star event.
Development
The resort starts to become unfashionable and visitor numbers start to decrease.
People have more paid holiday leave and package holidays in Mediterranean
resorts become popular in the 1960s.
Consolidation
Small numbers of people are attracted by the miles of beautiful golden beaches –
known as ‘the golden mile’. Local people have not yet developed many tourist
services. It is still a small fishing village.
Stagnation
Attempts are made to modernise the resort and attract different types of visitors.
Merlin rides were brought in (second only to Disney). 10 hectares of new land
was created on the sea front so more people could get to the sea front. Space for
20,000 people was made so that outdoor events (e.g. concerts) could be held.
Luxury accommodation was built to attract wealthier people.
Decline
The rail network linked Blackpool to the large industrial towns. The local people
see the opportunity to make money and start to provide accommodation, food,
transport and other services for visitors. They built two piers for people to walk
along.
Rejuvenation
Job opportunities develop for locals as large companies build hotels and leisure
complexes like the Winter Gardens (ballroom, theatre and opera house) and
Blackpool Tower (ballroom, aquarium and circus). Locals get involved to attract
more visitors and set up the Illuminations in 1879 (The Greatest Free Lightshow
on Earth).
The effectiveness of strategies used to cope with the Blackpool’s problems
1.
Match up the problems with the solutions:
2.
Complete the SO THAT SECTIONS…..
PROBLEMS
Strategy used to cope with Blackpool’s
problems - SOLUTIONS
This solves the problem because it
means that…..
Beach and sea water
pollution.
More covered walkways between the main
visitor attractions and around the shops are
to be built.
So that…
Indoor activities such as the aquarium and
Water World have been improved.
So that…
£10 million investment into the Blackpool
Illuminations so that it can be extended into
Autumn and extend the visitor season.
So that…
Off season events such as concerts, festivals
and conferences are promoted.
So that…
Overcrowding and
traffic jams on Bank
Holidays.
Beaches have been cleaned up and now
three of them have earned an EU Blue Flag
(an award for clean beaches).
So that…
Unemployment in out
of season months.
The M55 motorway now links up to the M6.
Improvements have been made to
Blackpool’s North railway station
So that…
Unreliable summer
weather – wet and
windy
How successful has Blackpool been in rejuvenating its tourist industry?
Complete this table using the information below:
Successes
Failures
Reason for failure
The Labour Party now uses Manchester for its
annual conferences instead of Blackpool. This used
to bring a lot of political and business visitors to
the area.
Blackpool’s image is now one of deprivation and
high rates of unemployment. People are put off by
its image of a stag and hen party weekend and
binge drinking.
The Pleasure Beach remains the most visited
attraction in the UK.
The super-casino, which would have attracted a lot
of investment into the area) was awarded to
Visitor numbers fell from 7 to 6 million between
2000 and 2005.
Blackpool is too big for small solutions like Rick
Stein’s famous fish and chip restaurant in Padstow,
Cornwall which has attracted many visitors to the
Manchester (the whole idea was later scrapped)
area.
Foundation question (Target grades C – G)
Explain why your chosen coastal resort attracts many tourists. (4)
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Describe how a coastal resort is attempting to solve its problems. (8) Remember to name your case study.
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Higher question (Target grades A* - C)
Describe the physical and human features that attract many tourists to your chosen coastal resort. (4)
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Explain how successful strategies have been used to rejuvenate a coastal resort. (8) Remember to name your case study.
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