FACT SHEET
TITLE:
GOOD TO GREAT
[HDTV] [16:9 SD Letterbox]
LENGTH:
1/60
NOLA CODE:
GOGR
CATEGORY:
Documentary
OFFERED:
Summer 2006 Teleconference
RELEASE DATE:
January 1, 2007
CONTRACT TERMS:
Unlimited releases
December 31, 2008.
to
be
completed
by
Noncommercial cable, school re-record and
simulcast rights have been granted.
PROGRAM SUPPLIER:
Scott/Tyler Productions, Inc. via APT
PROGRAM DESCRIPTION:
What practices do the Dallas Police Department
employ to make its city safer? Could these
same principles be responsible for Southwest
Airlines outperforming its competitors Delta,
American and United? Is curbing the highschool dropout rate in Arizona connected to
Starbucks’ gamble in China — the land of a
billion tea lovers? Based on the bestselling
book by Jim Collins, Good to Great
investigates keys to the enduring success of six
business and social-sector organizations. Out
of these stories emerges the answer to Collins’
five-year quest to uncover “What makes good...
great?”
PROMOTIONAL MATERIALS:
Use above for listing. A press release and host
biography are included. All materials, including
an interview with Jim Collins and photography,
are available on APTonline.org.
-more-
GOOD TO GREAT /2
FACT SHEET
PRODUCTION DATE:
©2007 Scott/Tyler Productions, Inc.
PRODUCTION CREDITS:
Executive Producer and Writer: Sam Tyler.
Producer and Director: Lenny Rotman. Director
of Photography: Jeremy Leach. Editor: Mark
Chesak. Associate Producers: Lorraine Pouliot
and John Carver.
UNDERWRITERS:
Verizon Wireless
Verizon Communications
BROADCAST HISTORY:
U.S. television premiere
RELATED MERCHANDISE:
Individual viewer purchase: This program is
NOT available on home video.
Pledge: The producer is requesting a regular
play in January or February prior to any pledge
broadcasts. If you are interested in pledging this
program and need further assistance, please
contact APT Station Services at 617-338-4455.
VIEWER INQUIRIES:
Sam Tyler
Scott/Tyler Productions, Inc.
Email: tylersam@cox.net
WEB SITE:
www.jimcollins.com
STATION RELATIONS:
Jessica Hanson
619-546-8167
jessicalhanson@cox.net
Hope Reed
978-356-6294
hopereed@comcast.net
COMMUNICATIONS CONTACT:
10/15/06
Dawn Anderson
American Public Television
(617) 338-4455, ext. 149
dawn_anderson@APTonline.org
CONTACT: Dawn Anderson
(617) 338-4455, ext. 149
dawn_anderson@APTonline.org
PRESS RELEASE
GOOD TO GREAT
In a New Public Television Special, Bestselling Author Jim Collins
Explains Why Business Thinking is Not the Answer
What practices do the Dallas Police Department employ to make its city safer? Could
these same principles be responsible for Southwest Airlines outperforming its
competitors Delta, American and United? And, how are efforts to curb the high-school
dropout rate in Arizona connected to Starbucks’ gamble in China – the land of a billion
tea lovers?
In Good to Great, a fascinating documentary shot in High Definition, business guru Jim
Collins provides the answers. Based on his bestselling book of the same name, the
program is a revealing look into the guiding principles and practices of six business and
social-sector organizations. Despite the diverse challenges of their respective industries,
each organization’s bold leaders and empowered employees together have achieved
extraordinary success. Out of their stories emerges the answer to Collins’ five-year quest
to uncover “What makes good...great?”
During the one-hour special, which airs on public television stations nationwide
beginning January 1, 2007 (check local listings), the charismatic and knowledgeable
Collins investigates the keys to enduring success.
Collins opens with a discussion of Southwest Airlines’ success within an intensely
competitive industry. He singles out Southwest’s high-spirited culture and focus during
its first 30 years as the reason for its ascension to the position of America’s largest and
most profitable airline. The production received unprecedented access into a meeting
between Southwest’s CEO and his 2,500 employees, providing an insider’s view of the
company’s culture, its core values, its perception of competitive threats and its
leadership.
The next compelling segment details one school’s extraordinary gains in fighting the 50
percent high-school dropout rate among Latinos. By improving teaching programs at the
elementary level, the number of third-graders at the Byrne School in Yuma, Arizona who
could read at their grade-level or higher jumped to almost 100 percent. Good to Great
contains footage of a typical “intervention” meeting with staff and teachers — the primary
method for monitoring each young reader’s daily progress.
Good to Great then visits Dallas to uncover how Collins’ principles have helped the
police department significantly reduce the crime rate. The mayor, newspaper editor,
police chief and others comment on the application of so-called “principles of greatness”
to government. The segment includes rare footage of the department’s daily “Command
Meeting,” in which officers discuss the previous day’s crime activity.
-more-
GOOD TO GREAT /2
PRESS RELEASE
Next, Collins’ details two of his guiding principles, including “The Hedgehog Concept”
and “Get the Right People on the Bus.” Later, “The Stockdale Paradox” combines
archival footage from the Vietnam War with Collins’ recollection of his conversation with
Admiral James Stockdale, the highest-ranking American POW in the infamous Hanoi
Hilton prison. In addition, brief profiles of three “Level 5” leaders, along with short pieces
on Walgreens and Amgen, illuminate Collins’ principles in action.
The final segment charts Starbucks’ growth over the last 20 years, illustrating Collins’
concepts of “flywheel” and “core values.” Remarkable footage of the company’s
expansion in China — from the chairman reviewing the new product line to baristas-intraining — shed light on Starbucks’ approach to expanding its coffee business.
The program closes with Collins’ inspirational overview of the hard work required by all
organizations to achieve greatness.
Jim Collins is one of America’s foremost business gurus. He has authored or coauthored four books, including the classic Built to Last, a fixture on the Business Week
bestseller list for more than six years. The New York Times bestseller, GOOD TO
GREAT: Why Some Companies Make the Leap…And Others Don’t, is Amazon.com’s 7th
most popular book of the decade, ranking behind three Harry Potter books, The DaVinci
Code, America and The South Beach Diet .
Executive produced and written by Sam Tyler. Produced and directed by Lenny Rotman.
Edited by Mark Chesak. Associate producers are Lorraine Pouliot and John Carver.
Produced in 2006, Good to Great is supplied by Scott/Tyler Productions, Inc. and
presented by American Public Television through the Exchange service at no cost to
public television stations nationwide.
About American Public Television:
For 45 years, American Public Television (APT) has been a prime source of
programming for the nation’s public television stations. APT distributes more than 300
new program titles per year and has 10,000 hours of programming in its library. It is
responsible for many public television milestones including the first HD series and the
2006 launch of the Create channel featuring the best of public television’s lifestyle
programming. APT is known for its leadership in identifying innovative, worthwhile and
viewer-friendly programming. It has established a tradition of providing public television
stations with program choices that strengthen and customize their schedules, such as
JFK: Breaking the News, Battlefield Britain, Globe Trekker, Rick Steves’ Europe, Great
Museums, Jacques Pépin: Fast Food My Way, America’s Test Kitchen From Cook’s
Illustrated, Broadway: The Golden Age, Lidia’s Family Table, California Dreamin’ – The
Songs of The Mamas & the Papas, Rosemary and Thyme, P. Allen Smith’s Garden
Home, The Big Comfy Couch, Monarchy With David Starkey, and other prominent
documentaries, dramatic series, how-to programs and classic movies. For more
information about APT’s programs and services, visit APTonline.org.
###
BIOGRAPHY
JIM COLLINS
Jim Collins is a student and teacher of enduring great companies — how they grow, how
they attain superior performance, and how good companies can become great
companies. Having invested over a decade of research into the topic, Collins has
authored or co-authored four books, including the classic Built to Last, a fixture on the
Business Week bestseller list for more than six years, and has been translated into 25
languages. His work has been featured in Fortune, The Wall Street Journal, Business
Week, Harvard Business Review and Fast Company.
Collins’ most recent book, Good to Great: Why Some Companies Make the Leap … And
Others Don’t attained long-running positions on the New York Times, Wall Street Journal
and Business Week bestseller lists, has sold 2.5 million hardcover copies since
publication and has been translated into 32 languages.
Driven by a relentless curiosity, Collins began his research and teaching career on the
faculty at Stanford Graduate School of Business, where he received the Distinguished
Teaching Award in 1992. In 1995, he founded a management laboratory in Boulder,
Colorado, where he now conducts research and teaches executives from the corporate
and social sectors.
Collins has served as a teacher to senior executives and CEOs at more than a hundred
corporations. He has also worked with social sector organizations, including: Johns
Hopkins Medical School, the Girl Scouts of the USA, the Leadership Network of
Churches, the American Association of K-12 School Superintendents and the United
States Marine Corps. In 2005, he published a monograph: Good to Great and the Social
Sectors.
Collins invests a significant portion of his energy in large-scale research projects — often
five or more years in duration — to develop fundamental insights and then translate
those findings into books, articles and lectures. He uses his management laboratory to
work directly with executives and to develop practical tools for applying the concepts that
flow from his research.
In addition, Collins is an avid rock climber and has made free ascents of the West Face
of El Capitan and the East Face of Washington Column in Yosemite Valley.
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