Study Programmes - Economics and Management
Business Economics
The Bachelor’s degree branch of study - Business Economics is conceived in
order to give graduates the ability to orient themselves both theoretically and
practically in the market economy. Graduates will gain an overview of a wide
range of legal and organizational forms of business, approaches to the
management and financing of companies, and the monitoring and evaluation of
a company’s economic activity under various operating conditions. Graduates
will be able to find employment in manufacturing and non-manufacturing
companies as professional economists on the middle management level. Other
areas of potential employment include non-commercial organizations such as
chambers of commerce, commercial associations, and state-sector institutions
involved in company economics.
The branch of study is taught only in Czech.
Contact person: doc. Dr. Ing. Pavel Blecharz
E mail:
pavel.blecharz@vsb.cz
Management
Students of the Bachelor’s degree branch of study - Management will gain
knowledge focusing on processes in the management of private-sector
production companies for the first-line and middle levels of management. The
degree offers courses concentrating on operational economics and efficiency
analysis with regard to accounting, taxation and financing, personnel processes,
wages, the realization and analysis of management and organizational structures,
including the application of legal knowledge in activities taking place within
commercial organizations. Graduates will also gain a deeper knowledge of the
management of production and services, as well as acquiring sociopsychological knowledge applicable in managerial activities.
The branch of study is taught only in Czech.
Contact person: doc. PhDr. Iva Kirovová, Ph.D.
E mail:
iva.kirovova@vsb.cz
Marketing and Business
The Bachelor’s degree branch of study - Marketing and Business is
designed to ensure that graduates are capable of operating both theoretically and
practically with the key concepts of marketing and commerce, especially from
the micro-economic viewpoint.
The basis of the degree is a general foundation which is then complemented by a
range of knowledge drawn from company economics, management, and
especially marketing and commerce-related disciplines: marketing research and
applications, consumer behaviour, and commercial activities.
Graduates will find employment in the commercial and marketing divisions of
companies, research agencies, consulting companies, and advertising firms.
Contact person: doc. Ing. Lenka Kauerová, CSc.
E mail:
lenka.kauerova@vsb.cz
Accounting and Taxes
The aim of the Bachelor’s degree branch of study – Accounting and Taxes
is to train future qualified professionals who are able to carry out specialist work
and hold managerial posts in accounting and taxation at mid-level management.
Studies are structured and designed with a view to enabling graduates to find
employment in the accounting and taxation divisions of manufacturing and
commercial companies, non-manufacturing organizations, financial institutions,
and state administration organizations.
The degree subject allows students to gain knowledge and practical skills in the
following areas:
 accounting in manufacturing and non-manufacturing companies, cost
management, calculations, pricing,
 management accounting,
 taxation and tax administration,
 knowledge of related legislation.
The branch of study is taught only in Czech.
Contact person: prof. Ing. Jan Široký, CSc.
E mail:
jan.siroky@vsb.cz
European Business Studies
The Bachelor´s degree programme in European Business Studies is aimed at
providing talented and motivated students with various professional capabilities
needed to become leading experts in management and business. Typical features
of the programme are a relatively great emphasis put on the practical
applicability of the acquired knowledge and competencies, as well as its
European focus, as compared to alternative business-oriented programmes. The
core of the programme represents obligatory courses in managerial economics,
management, marketing, business administration, finance, accounting, and
related areas, of which many reflect the EU context. In each semester students
can also choose from a wide offer of optional courses like International
Monetary Relations, International Business, E-business application etc. In the
last semester students participate in practical placements abroad or in the Czech
Republic. Graduates can pursue their career in middle management in industry,
trade or services. They can also work in EU administration, or continue in the
master programme.
Contact person: doc. Ing. Martin Macháček, Ph.D.
E mail:
martin.machacek@vsb.cz