Chimp Chomp Design
Jl. Dr. Cipto 20 Surabaya 60264 Indonesia
Email : we@chimpchomp.us
Web : http://chimpchomp.us
Phone/WhatsApp : +62-818 0304 8070
WEB DESIGN CREATIVE BRIEF
Project name :
Domain name :
As a part of the webdesigning process, this short form will help us identify the best
solutions to your project needs. We’ve kept it brief and concise. Once you’ve filled it
out, please email your answers to we@chimpchomp.us
1. PLEASE FILL IN YOUR NAME, COMPANY NAME, CONTACT INFO, AND HOW/WHEN
IS THE BEST TIME TO REACH YOU.
Name:
Company name:
Address:
Work phone:
Fax:
Mobile phone:
Email:
2. TELL US ABOUT YOUR COMPANY, PRODUCT, OR SERVICE THAT THE SITE IS
INTENDED TO PROVIDE OR PROMOTE.
Please attach a company profile if available
3. BRIEFLY DESCRIBE YOUR PROJECT AND WHAT YOU'D LIKE US TO PROVIDE.
For example, "A simple 6-page company profile website with a contact form, google
map, etc.", or "An e-commerce website that will sell MP3s and videos.”
4. WHAT ARE YOUR GOALS FOR THIS PROJECT?
Please be specific. For example, "To increase our website's search engine
visibility/ranking", or "To establish a web presence that will bring in leads". Both
short-term and long-term goals are helpful.
SHORT-TERM GOALS:
LONG-TERM GOALS:
5. WHO IS YOUR TARGET AUDIENCE?
Consider your current customers, your company's demographics and the customers
you'd really like to reach.
Residency, age, gender, economic status, educational level, etc.
What language(s) would you like the website to be in? (Indonesian, English,
Indonesian-English).
Are you trying to reach mobile users (smart phones and tablet users?)
6. LIST A FEW WORDS DESCRIBING HOW YOUR VISITORS SHOULD PERCEIVE THE
NEW SITE.
What is the main message to be communicated through this site? Describe the tone
of the writing and the imagery; the feelings you are trying to evoke; and the
impression you hope to convey. Is it formal? Sophisticated? Casual? Funny?
Shocking?
7. WHAT ARE YOUR PLANS FOR MAINTAINING AND UPDATING THE WEBSITE. HOW
OFTEN AND WHO WILL BE DOING THE UPDATES?
For example, will it be updated every week, or every month and who will be doing
the updates? Any integration with social networking sites, e.g. twitter, facebook,
etc.? Do you need a content management system?
8. WHAT ASSETS WILL YOU BE PROVIDING? WHAT DO YOU NEED US TO PROVIDE?
Asset
Logo
Desain
Photo
Profile texts/ copywriting
Webhosting
Domain registration
Others?
(Please specify)
From you
From Chimp Chomp
9. IF YOU ALREADY HAVE A COMPANY LOGO AND COLOUR SCHEME, PLEASE
PROVIDE US THE RELEVANT FILES (in jpg/gif/png, hi-res)
10. WHAT DOES YOUR BUDGET AND TIMELINE LOOK LIKE?
Knowing your budget and timeframe helps us plan your project more accurately,
giving you an accurate quote and best value for your money.
What is the overall budget for the project? How is that broken down per component
(copywriting, design, photography, printing, programming, advertising, etc.)
List the dates that each component needs to deliver (list major milestones: when
files need to be sent to press, when printed pieces need to ship, when they need to
arrive … etc.) Attach a timeline or calendar if that is how your team works.
11. PLEASE ADD ANYTHING ELSE YOU THINK IS IMPORTANT FOR US TO KNOW
12. WHAT TYPE OF VISUAL MESSAGES DO YOU WANT TO AVOID?
Provide us with list of websites whose visuals you’d like to avoid, and briefly explain
why
13. PLEASE LIST SIMILAR WEBSITES FOR VISUAL & STRUCTURE REFERENCE
List of websites whose visuals you like, and briefly explain why
14. COMPETITORS
List your closest competitors.
How is your product different to your competitors’?
What is the perception of your industry?
What is the perception of your company/product?