FOR IMMEDIATE RELEASE
CONTACT:
Ann Sgarzi, The Discovery Museums
978-264-4200 / asgarzi@discoverymuseums.org
Alison Goldstein, The Rosen Group, for Smithsonian Magazine Museum Day
646.695.7040/ alison@rosengrouppr.com
The Discovery Museums Offer Free Admission For Two As Part of
Smithsonian Magazine’s 6th Annual Museum Day
--Museum Day 2010 Poised to be Largest to Date---The Museums Will Feature Its Popular FETCH! Lab, based on the PBS Kids Go!
Series, “FETCH! with Ruff Ruffman™”
ACTON, MA—On Saturday, September 25, 2010, The Discovery Museums will participate in
the sixth annual Museum Day, presented by Toyota on behalf of the redesigned 2011 Avalon.
The Discovery Museums will join participating museums and cultural institutions nationwide to
open their doors free of charge to all visitors who download the Museum Day Ticket from
Smithsonian.com. A journey to celebrate our world’s dynamic heritage and cultural life,
participating Museum Day venues emulate the free admission policy of the Smithsonian
Institution’s Washington, D.C.-based facilities.
Museum Day 2010 is poised to be the largest to date, outdoing last year’s record-breaking
event. Over 300,000 museum-goers and 1,300 venues in all 50 states, the District of Columbia
and Puerto Rico participated in Museum Day 2009. Last year, two million visitors logged on to
www.smithsonian.com/museumday to learn more about the program.
On the 25th, both museums on The Discovery Museums campus—the Science Discovery
Museum and the Children’s Discovery Museum—will offer visitors science- and engineeringbased activities inspired by the popular PBS Kids Go! series, “FETCH! with Ruff Ruffman.” The
museums’ FETCH! Lab is offered in partnership with WGBH Boston, and is supported by
Middlesex Savings Bank, with additional support from Red Hat, Inc.
This year, Toyota will enhance the Museum Day experience both in Smithsonian magazine and
online, with elements like the “Featured Five,” a listing that encourages visitors to learn about
and visit participating museums and venues. Additionally, for each visitor who inquires about the
new Toyota Avalon online, Toyota will donate $1—up to $10,000 total—to museum
programming nationwide.
The Museum Day Ticket is available to download at www.smithsonian.com/museumday.
Visitors who present the official pass will gain free admission for two people to participating
museums and cultural venues. One ticket is permitted per household, per email address.
Listings and links to participating museums’ and sponsors’ sites can be found at
www.smithsonian.com/museumday.
FETCH! is © 2010 WGBH Educational Foundation. All rights reserved. FETCH!, the characters and
related indicia are trademarks of the WGBH Educational Foundation.
About The Discovery Museums
The Discovery Museums are the children’s and science museums of Metrowest Boston, paired
on a single campus in Acton, MA. The two museums—the Science Discovery Museum and the
Children’s Discovery Museum—serve families and schools from towns throughout the region,
with a commitment to informal education that enhances classroom learning. The hands-on,
playful exhibits, developed by professional educators, inspire curiosity, exploration,
experimentation and imagination. The Discovery Museums combine manageable scale,
convenient location and free parking to provide a fun and engaging experience where children
and adults can discover their world together. More information: www.discoverymuseums.org.
About Smithsonian Media
Smithsonian Media comprises Smithsonian magazine, Air & Space, goSmithsonian,
Smithsonian Media Digital Network and the Smithsonian Channel. Smithsonian Media’s flagship
publication, Smithsonian magazine, is one of the nation’s largest magazines with a circulation of
more than 2 million and nearly 7 million readers. Smithsonian Media is a division of Smithsonian
Enterprises, the revenue-generating business unit of the Smithsonian Institution. The
Smithsonian Institution is the world’s largest museum and research complex consisting of 19
museums and galleries, the National Zoological Park and nine research facilities. Approximately
30 million people from around the world visited the Smithsonian in 2009.
About Toyota Motor Sales, U.S.A., Inc.
Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales, distribution and customer
service arm of Toyota, Lexus and Scion. Established in 1957, TMS markets products and
services through a network of more than 1,400 Toyota, Lexus and Scion dealers. Toyota directly
employs more than 34,000 people in the U.S. and sold more than 1.77 million vehicles in 2009.
For more information about Toyota, visit www.toyota.com, www.lexus.com, www.scion.com or
www.toyotanewsroom.com.
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