Cambridge Executive Workshop
Cambridge, MA
8:00
9:00
Monday
Breakfast
LECTURE A & B:
Business Strategy &
Constructing a
Demonstration
Professor John Donovan,
M.I.T
Tuesday
Breakfast
LECTURE C&D:
Linking Technology to
Business & Build a
Demonstration
“Strategic technology
architecture”
Business Application
Presentation and Presentation
Techniques
Professor Donovan, M.I.T
Recap
Break into Groups
Business:
 Create framework for
cost-benefit analysis of
right-hand idea(s),
brainstorm left-hand
idea(s)
End users:
 Continue screen build
 Use of interactive media
and mobile components
as necessary.
Technology:
 Detailed architecture
analysis – EAI, XML,
field operation, device
management /
transcoding, meta data
architecture
 Demonstration of key
technologies
Wednesday
Breakfast
Recap
Thursday
Breakfast
Final change requests
Break into Groups:
Business:
 Create implementation
roadmap
 Identify next steps and
resource requirements
 Finalize and document
business case

Incorporate final
change requests
(documentation and
prototype)

Dry run for final
presentation (without
Prof. Donovan)
Presentation:
 Create Friday
presentation scenario
 New processes and
improvements vis-à-vis
existing processes and
infrastructure
Friday
Breakfast
Presentation to
Executives
 Business Case
 Demonstration
 Next Steps
12:00
5:30
Lunch
Workshop overview
 Critical Success
Factors and workshop
objectives
 Demonstrate existing
prototype
 Confirm application
flow / storyboard
 Prioritize application
scenarios / features
 Start screen building
Lunch
Business:
 Research numbers,
analysis and findings for
right and left hand ideas.
Presentation:
 Document features out of
scope for prototype but in
roadmap
Entire Team
Technology:
 Rapid application
development
methodology
 Prepare documentation
for presentation
Checkpoint
Prof. Donovan
Checkpoint
Prof. Donovan
Lunch
Continue from morning
session
Consolidate prototype and
practice presentation
Lunch
Final Application
Preparation
 Final iteration of bug
fixes

Entire team
Checkpoint
Prof. Donovan
Dry run of final
presentation, with
Prof. Donovan
Supper at the Harvard
Faculty Club
Lunch