IDEAS TOOLKIT
We’d love to help you create some fantastic buzz around carton recycling in
your area this June, so below are a few budget-friendly ideas to help inspire
you ahead of Recycle Week and in all your carton recycling communications.
Small-medium scale ideas
 Carton squashing competition: who can fit the most cartons into a barrel in two minutes?
 Ask the supermarket where you are holding a roadshow event if it is okay to move the
bring bank either to the front door of the store or right next to the roadshow to showcase
the new carton recycling facilities
 Puppet/craft cartons: at your upcoming events, hold a teach-in for local school children
on how to make puppets/crafts out of your used cartons. Check out the carton art
factsheet, available online at http://www.tetrapakrecycling.co.uk/downloads/cartonart.pdf,
for hints and tips
 Ask the local supermarket if they will provide a prize for the 100th ‘customer’ at their bring
bank on a specific day and organise a press event around it
 Host a mini football competition and encourage children to try and kick an empty carton
past the goalkeeper of the local football team
 Build carton ‘jenga’, using Tetra Brik Aseptic Square cartons (e.g. Pomegreat) in a
children’s area
 Run a local competition to come up with the most inventive reuse of a carton (via email
text or email photographs). The best ones can be sent through to Tetra Pak for them to
put on their website
 Encourage your office to add a sentence to your email signature saying We’re wasting
less by squashing and recycling cartons
Large scale ideas
 Link up with a local café/convenience store selling cartons to run a joint promotion on
recycling cartons
 Contact large local businesses, encourage them to set up carton recycling in their office
and do a press event relating to them starting or the number of cartons recycled
 Gather some of the collected cartons and ask a local artist to make a sculpture out of
them
 Find a local business/group of businesses that regularly sponsors local charities and ask
them if they will give 1p to the local charity/school for every carton collected in their
nearest bin (or taken to a specified location)
 Specifically for areas collecting kerbside: run a competition encouraging people to
recycle their cartons in their box. Have a 'roadster' picking one random house each day
of the week to give a prize to if they have cartons in their recycling box
Competition ideas for local schools and community groups
 Work with a local school or business to stage a local carton squashing competition, with
prizes awarded for most effective squash technique, funniest squash tactic and fastest
squasher
 Design a picture to show what carton recycling means to you, with the winning picture
being placed on the side of all the local carton collection bins in the area
 Design a picture which you think will best encourage other people to recycle their cartons
Tetra Pak UK & Ireland Bedwell Road, Cross Lanes, Wrexham LL13 0UT Telephone: 0870 442 6600
www.tetrapakrecycling.co.uk. For more information or help planning your carton recycling PR activity, please contact
tetrapak@fishburn-hedges.co.uk.
IDEAS TOOLKIT











Create a sculpture of a local landmark out of used cartons and send your pictures into
the Council Recycling team (perhaps done with a local media partner to showcase the
sculptures). The winning sculptures could be showcased at a local recycling event you’re
running soon
Design a carton character that you would like to see visiting your school/community
group this Autumn
Build and photograph the tallest tower or longest/strongest bridge from cartons
Make boats out of cartons and have an inter-school boat race
Build a “power-ranger” or robot from cartons combined together
Competition to decorate cartons as footballers or footballers’ wives
Make racing cars from cartons, using stiff carton board to make movable wheels
Hold a Recycling Olympics, using cartons as one of the materials e.g. a recycling relay
race
Build a giant sculpture of a carton from cartons used in the school canteen and give it to
the local council to display at their events during the week
Carry out a survey in the local supermarket/town centre to find out how many people
recycle and if they are recycling their cartons
Use cartons to grow a tree seedling, sow fruit, vegetables, seeds or even flowers
Additional photography ideas
 Link up with the local County Cricket Club and picture them catching a carton and
throwing it into the recycling bin
 Link up with the local rugby team and picture them squashing the cartons
 A pile of used cartons laid out in the shape of the WRAP logo/mobius loop, photographed
from above
 A pile of used cartons laid out in the shape of a giant carton, photographed from above
Tetra Pak UK & Ireland Bedwell Road, Cross Lanes, Wrexham LL13 0UT Telephone: 0870 442 6600
www.tetrapakrecycling.co.uk. For more information or help planning your carton recycling PR activity, please contact
tetrapak@fishburn-hedges.co.uk.