OFFICE OF ASSESSMENT AND ACCREDITATION
GOAL ASSESSMENT REPORT: AY 2009/2010
MAJOR: BBA MANAGEMENT
CONCENTRATION: INTERNATIONAL BUSINESS
Section One:
Activity Statement:
The International Business Concentration seeks to train students to be managers in an enterprise involved in
international business. Accordingly, the Concentration seeks to give the student a broad background in the
knowledge and management, economics, marketing, and finance skills useful in working in or running a
transnational/global organization. In addition, the program seeks to broaden the cultural understanding and
sensitivity of the student regarding other national cultures and histories, and cultural diversity.
In the Fall of 2009, The School of Business accepted a revised set of goals and assessment processes for the IB
concentration:
Demonstrate knowledge of the impact of cultural differences
on managerial structures and decision making.
Develop analytical and decision-making skills in
international trade and finance.
Understand one’s own cultural biases in the decision-making
process for cross-border problems and situations
MGT 411 - International
Management
MKT 404 - Global Marketing
FIN 426 - International Finance
ECO 424 - Global Trade
Cultural sequence choice: either
CUL 312 – Middle Eastern
Cultures
& HIS 312 – History of the
Middle
East OR
CUL 313 – East Asian Cultures
& HIS 313 – History of East Asia
Section Two A:
Intended Outcome #1: Demonstrate knowledge of the impact of cultural differences on managerial structures
and decision processes.
Assessment Criteria: MGT411 - 85% of the majors completing the case analysis requirements involving
cultural differences and managerial decisions will receive an above-average grade of
“B” or better for the requirements.
Results of Outcomes Activity:
2009-2010
Data Details: 80% of the Fall 2009 section met the “B”
benchmark [N = 5]
Not Met
Section Three A:
Analysis and Action Plans: As this was the first use of these cases in the MGT411 course, an assessment using
the same materials will be conducted again in the fall of 2010 to establish
additional data points. Also the N was very low as the course was offered in both
semesters last year.
Analysis also indicates the lowest scores were on the second case in the series and
the presentation of the materials for this case will be reviewed and revised.
Section Two B:
Intended Outcome #1: Demonstrate knowledge of the impact of cultural differences on managerial structures
and decision processes.
Assessment Criteria:
MKT404 - 85% of the majors completing the global market analysis researching cultural
differences and developing marketing managerial decisions will receive an aboveaverage grade of “B” or better for the requirements.
Results of Outcomes Activity:
2009-2010
Met
Data Details: 100% of the Spring 2010 section met the “B”
benchmark [N = 6]
Section Three B:
Analysis and Action Plans: As this was the first utilization of the assessment criteria, there is no comparison
data available. While the initial results are more than satisfactory, we would like
to have additional data before taking any action. The same materials will be used
in 2011 to develop comparisons.
Section Two C:
Intended Outcome #3: Understanding one’s own cultural biases in the decision process for cross-border
problems and situations.
Assessment Criteria:
Cultural Sequence Choice - 80% of the majors will demonstrate an above-average [“B”
or better] level of understanding of personal cultural references and preferences in
one or more written assignments. Assignments will be evaluated using the Writing
Across the Curriculum program rubric
Results of Outcomes Activity:
2009-2010
Met
Data Details: 80% of the majors enrolled in the CUL312 and
HST312 sequence met the criteria [N = 10]
Section Three C:
Analysis and Action Plans: As this was the first utilization of the assessment criteria with the Middle Eastern
sequence, there is no comparison data available. While the initial results are
satisfactory, we would like to have additional data before taking any action. The
same materials will be used in 2011 to develop comparisons.