Application
TGIF project grants 2007-2008
A. General Information
Project title: Healthy You for a Healthy Universe: Drinking Tap Water to Sustain Health and
the Planet
Total amount requested from TGIF: $20,000
Partnering organizations, departments, or individuals (if any): UC Berkeley’s Nutrition and
Physical Activity Work Group comprised of management and student representatives from
University Health Services, Cal Dining, ASUC Auxiliary, Recreational Sports Facility (RSF),
Environment, Health & Safety, the ASUC Sustainability Coalition, and faculty representatives
from the School of Public Health, Physical Education Department, UCB Center for Weight and
Health, and Department of Integrative Biology.
Primary and secondary contact names:
Name
Title and
department
Phone
Email
Cathy Kodama
Manager, Health Promotion, University Health Services
Name
Title and
department
Phone
Email
Trish Ratto
Manager, Health*Matters, University Health Services
643-9037
ckodama@uhs.berkeley.edu
642-7324
tratto@uhs.berkeley.edu
Organization or campus unit through which the grant funds will be administered:
University Health Services
Account number where funds can be transferred if grant is approved:
1-_ _ _ _ _ - 69480 - 23526 - 68 - X
TGIF Grant Application
B. Project Description
(The maximum total length for answers to all questions in this section is 300 words.)
1. Purpose
Describe the overall purpose of your project and its key components.
This collaborative campaign seeks to promote the drinking of tap water by the campus
community as the preferred beverage over bottled water, soda, and energy drinks. These bottled
drinks contribute to the campus’ waste stream and require petroleum-based products for
production and transport; and per capita, have raised caloric intake from beverages to 21%, a
significant increase from 25 years ago and a contributing factor in the obesity epidemic. This
campaign will promote tap water by building awareness with a public information campaign,
improving accessibility to tap water via campus fountains and new refill water stations, and
distributing thousands of free, high quality, reusable bottles with a consistent health and
sustainability logo.
2. Sustainability Goals
Which aspects of campus sustainability will your project address, and why is addressing
these sustainability components important?
This project’s goals are to improve accessibility to tap water by assessing campus fountains and
installing new water refill stations (funded by departments), promote use of reusable aluminum
bottles, reduce the purchase and waste generation of plastic bottles, and encourage healthier
drinking habits.
Does your project tie into any broader campus sustainability initiatives? If so, how? (For
example, CalCAP, activities by CACS, etc.)
This project will greatly contribute to the three main CACS goals and will be modeled off of the
CACS pledge campaigns; each student receiving a free bottle will be asked to sign a pledge to
use the bottle for drinking tap water for an entire school year. This pledge will be posted in
highly visible locations.
3. Project Benefits
How will this project benefit your fellow students? How will your project benefit UC
Berkeley as a whole?
In addition to the health and sustainability benefits, the use of reusable bottles and the
consumption of free tap water will save students thousands of dollars that would have been spent
on bottled drinks.
4. Approvals for Project Activities
Do any aspects of your project require approval from an entity on or off campus? If so,
please explain. (For example, any project which affects a campus building must be
approved by the appropriate campus facilities personnel.)
This project will require building coordinator participation to assist with posting of campaign
signage.
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What is the status of these approvals, as of the date you’re submitting this proposal?
Managers from project departments have already granted high level support for the use of staff
time, space and facilities.
C. Project Goals and Quantifiable Impacts
(The maximum total length for answers to all questions in this section is 300 words.)
1. Metrics and Measurability
What quantifiable sustainability impacts will your project have? (This might be kWh of
electricity saved, gallons of water saved, tons of carbon emissions avoided, specific area of
land preserved, etc.)
In 2005-2006, campus sold 89,851 cases of bottled drinks, translating to 2,156,424 individual
plastic bottles. Water sales made up 39%. A survey conducted last year found that many students
perceive tap to be less healthy and clean compared to commercial bottled water.
Our goal is to reduce the sales of plastic bottles by 25%. To measure this reduction as an
indicator of waste reduction, this campaign will compare 2008-2009 beverage sales to 05-06
data. Cal Dining alone sells about 500,000 bottles of water per fiscal year and can complete
comparative analysis.
Additionally, the NST 166 class conducted a survey of over 800 students and found that 70%
regularly purchase disposable bottled water and 69% rarely if ever drink from campus tap
sources. This project with NST 166 will conduct a follow-up survey to measure the impact of
this campaign on purchasing and drinking behavior.
Also, students who signed the pledge and get free bottles will receive email pledge reminders
and a survey to assess the success of the campaign in changing their behavior.
Student interns will also report on the number of fountains throughout campus that are accessible
and clean and the number recommended for repair (see D3).
How will you measure these impacts after your project is implemented in order to see if
you met your goal?
We will review pre and post-campaign purchasing records, study student drinking and
purchasing behavior following the campaign, and track and monitor tap facilities.
How do these impacts fit into the larger campus context? (For example, what fraction of
campus electricity use does your savings represent?)
Campaign will result in source reduction of campus’ plastic bottle waste stream.
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2. Additionality or Marginal Benefit
If your project involves doing something that UC Berkeley does anyway (meeting minimal
green building standards or basic environmental regulations), how does your project go
above and beyond these minimal requirements?
Currently, there is no data on the number or quality of drinking fountains on campus. This
campaign will change negative perceptions of tap water as well as the facilities it is distributed
from.
3. Cost Savings and Repayment to the Fund
If your project will generate costs savings to the University, please estimate them here.
The campaign will also encourage campus departments, which currently purchase water
dispensers, to drink tap water thereby reducing purchasing costs as well as transportation and
waste impacts. In 2004-2005, campus departments spent $167,746 on cooler services.
Will any of the savings be available to pay back into TGIF?
Not applicable.
D. Project Team
1. Project team members
Please fill in a table like the one below for each team member. Three blank tables have
been provided for you. You may copy and paste a blank table to create additional entries
for project teams larger than three.
Name
Title and
department
Address
Phone
Email
Relevant
experience or
knowledge for this
project
Hours per week
for this project
Trish Ratto
Manager, Health*Matters, University Health Services
Name
Title and
department
Address
Mike Weinberger
Director
Recreational Sports
2301 Bancroft Way
2222 Bancroft Way, Berkeley CA 94720
642-7324
tratto@uhs.berkeley.edu
Trish is a Registered Dietitian and Chair of the UC Berkeley Nutrition and
Physical Activity Work Group, charged to improve accessibility to
healthier food and beverage choices.
As needed
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Phone
Email
Relevant
experience or
knowledge for this
project
Hours per week
for this project
642-8359
mweinber@berkeley.edu
Name
Title and
department
Address
Phone
Email
Relevant
experience or
knowledge for this
project
Hours per week
for this project
Shawn LaPean
Director, Cal Dining
Name
Title and
department
Address
Phone
Email
Relevant
experience or
knowledge for this
project
Hours per week
for this project
Tom Spivey
Associate Director ASUC Auxiliary
Name
Title and
department
Address
Phone
Email
Relevant
experience or
knowledge for this
project
Sara Souza, MPH, REHS
EH&S Specialist, Environment, Health & Safety
as needed
2601 Channing Way, Berkeley CA 94720
642-6384
lapean@berkeley.edu
Leader in social responsibility initiatives and promotion
As needed
400 Eshleman Hall
642-1118
tspivey@berkeley.edu
As needed
317 University Hall, Berkeley CA 94720
643-5809
sarasouza@berkeley.edu
Supports various academic departments and facilities on campus with
EH&S compliance; graduate of the School of Public Health
Environmental Health Sciences Program. Has experience responding to
and evaluating drinking water complaints/concerns on campus.
5
Hours per week
for this project
As needed
Name
Title and
department
Address
Phone
Email
Relevant
experience or
knowledge for this
project
Hours per week
for this project
Bahar Navab, MPH
Health Educator, University Health Services
Name
Title and
department
Address
Phone
Email
Relevant
experience or
knowledge for this
project
Hours per week
for this project
Joe Watz
Assoc. Director – Marketing & Business Development
Recreational Sports
2301 Bancroft Way
642-8556
joewatz@berkeley.edu
Name
Title and
department
Address
Phone
Email
Relevant
experience or
knowledge for this
project
Kim LaPean
Communications Manager, University Health Services
Hours per week
for this project
2222 Bancroft Way, Rm 2005, Berkeley CA 94720
643-3338
baharkn@berkeley.edu
Has led various health campaigns and student outreach activities on
campus. Conducted survey on drinking water behavior among students.
As needed
as needed
2222 Bancroft Way
510/643-3920
klapean@uhs.berkeley.edu
Have been supporting campus sustainability programs for nine years.
Previously worked at Cal Dining helping them launch several
sustainability initiatives, including the promotion of Kleen Kanteen
stainless steel beverage containers with the branding “Cal Bears drink
from the tap” in an effort to promote and encourage tap water vs. bottled
water.
As needed
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2. Additional Team Info
If your project team is partnering with other organizations, departments, individuals, or
other stakeholders, please explain their involvement. (100 words max)
UC Berkeley’s Nutrition and Physical Activity Work Group comprised of management and
student representatives from a variety of campus departments and organizations. See roster at the
end of application.
Students from NST 166, the Sustainability DECal, and the Student Health Advisory Committee
will be involved in various aspects of the project including but not limited to survey
dissemination and outreach activities.
In addition to the new RSF refill stations (See Appendix 3), other campus departments are
currently seeking funding for similar refill stations. Our campaign will come at a perfect time to
complement these departmental efforts to increase tap water consumption and sustainability.
Which person or persons on your team is ultimately accountable for ensuring that the
project succeeds? (i.e., who is the project manager?)
Cathy Kodama
Which person or persons will be responsible for reporting project status and
accomplishments back to TGIF? (For example, if your project goal is to save a certain
amount of fuel each year, who will measure the savings and report the number to TGIF
each year?)
Cathy Kodama
Please be specific about the ways in which you can ensure that your team will have this
time available. (For example, students might choose to take fewer classes in order to have
time to devote to the project. Staff might receive permission from a supervisor to devote X
hours per week to the project.) (50 words max)
Managers from team departments have granted use of staff time. At least one student intern will
be brought onto the project with funds made available from this grant. Additionally, students
from NST 166 and the ASUC Sustainability DECal will contribute for class credit or during
class time.
3. Student Involvement
Will your project involve students other than those listed on this application? (For
example, a project might involve recruiting student volunteers or hiring student interns.)
The RSF’s PLAYgreen Advisory Group, comprised of several student groups involved in
sustainability work (see Appendix 2 for roster), will advise on various aspects of this campaign.
The project team will also submit a senate bill to the ASUC to get the project endorsed by Cal’s
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elected student body officials. As mentioned previously, at least one student intern will be hired
as well as student involvement from the Student Health Advisory Committee (SHAC).
If so, how many students? What kind of students? How will they be involved? (100 words
max)
Student interns will collect data on the quality and accessibility of tap water facilities on campus.
Facilities that score poorly will be referred to Physical Plant Campus Services (PPCS) for
maintenance. As campus drinking foundations are located on public space, state funds are
available for their maintenance. Individual departments are not recharged for cleaning or repairs.
Student interns will follow-up on work orders placed with PPCS for drinking fountain
functionality and cleanliness.
The project will involve 30 SHAC members, students in the NTS 166 class, and over 20 DECal
students in addition to those student representatives on the Work Group.
E. Project Education, Outreach, and Publicity Plan
Note: This section is about letting the campus know what your project has accomplished after
you’ve met your project goals. If outreach and education are actually the primary goals of your
project, please describe them above in the section entitled “Project Goals and Quantifiable
Impacts.”
(The maximum total length for answers to all questions in this section is 100 words.)
What is your plan for letting others on campus know what your project has accomplished?
The campaign will launch during Caltopia and will include educational outreach encouraging
drinking tap water, using reusable bottles, and implementing sustainability strategies.
Survey data along with data from drink sales will provide a clear picture of the impact of this
campaign. We will also conduct follow-up surveys with students who pledge to use the bottles.
We will submit project results to media sources such as the Daily Cal and Berkeleyan. A report
will also be made to the ASUC Senate. We will develop a web page for the campaign and market
it heavily and track its usage.
F. Project Budget
1. Budget Table*
List all budget items for which funding is being requested. Include cost and total amount
for each item requested. (Insert additional rows if necessary.)
Item
2000 Aluminum Reusable Bottles
Cost
$6/bottle
2 Student Intern Stipends
2 Promotional/Outreach Banners
$2000 each
$350 each
Request
$12,000
$4,000
$700
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Promotional Safe Water Facilities Stickers – estimated 1000 fountains
$1 each
$1,000
Pledge Poster
$100
$100
Miscellaneous Promotion Materials
$700
$700
Web Development and Maintenance
$500
$500
Licensing/Trademark for Use of Cal Script**
$1000
$1000
Total
$20,000.00
* UHS will not take any overhead cost
** We plan to feature the Cal logo on one side of the bottles. We believe featuring the logo will
make the bottles and the campaign more recognizable as a campus wide campaign as well as
more appealing thus having a larger impact for sustainability and health promotion at Cal.
2. Continuing Support
If you are funded, will your project need any on-going funding after the completion of this
grant? What is your strategy for supporting the project after this initial period to cover
replacement, operational, and renewal costs? (Note that TGIF is unlikely to provide
funding beyond the initial year for ongoing projects.)
No additional funding request is anticipated. Future efforts will be funded through project team
member department funds. We are in the process of identifying a long term promotion strategy to
have these high quality bottles sold at Cal Dining and Follett’s ASUC campus store at low-cost.
3. Other sources for funding and in-kind resources
Please describe any non-TGIF sources you are pursuing for funding, volunteer time, inkind donations, etc.
Include:
1) Description
2) Date request was submitted
3) Status or amount received that applies to this proposal
In-Kind Funds for Project Management
1. UHS, Recreational Sports, Cal Dining, EH&S and ASUC will provide in-kind staffing this
project and committee work. UHS is providing the project management role to supervise the
interns. Management support and approval has been approved.
In-Kind Funds for Graphic Artist Design
1. UHS, Cal Dining, and Recreational Sports will provide in-kind staff time to develop graphic
art and design promotion materials.
In-Kind Funds for Aluminum Water Bottles
Number of bottles for student giveaways funded through in-kind funds = about 2165 bottles
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1. University Health Services - $7,000 to purchase reusable bottles
2. Cal Dining - $1,000 to purchase reusable bottles. Funds already approved.
3. Recreational Sports - $5,000 to purchase reusable bottles. Funds already approved.
While these funds have already been approved, in order to have a successful campaign to
effectively change campus drinking and purchasing culture, this project requires additional
funding. The TGIF grant money will make the campaign possible by funding student interns,
allowing distribution of bottles to reach an additional 2000 students, and improving campus
facilities and promoting educational outreach.
G. Project Timeline
Please complete the following table to describe your project timeline. List milestones
chronologically. (Insert additional rows if necessary.)
Make sure to include estimates for:
 Project start date
 Target date for project completion
 Date by which you will need the first installment of TGIF money
 Date by which you expect to have spent all TGIF funds
 Target date for submitting final project report to TGIF
 Any significant milestones along the way (For example: identifying an equipment
vendor, begin installing equipment, finish installing equipment, etc.)
Milestone
Finalize bottle, stickers, and banner designs
Estimated
completion date
April 2008
Place initial order for bottle production
May/June 2008
Develop promotional materials, educational campaign, and pledge
July 2008
cards
Mass distribution of free bottles and educational/promotional materials CALTOPIA
August 24-25, 2008
Recruit student interns
September 2008
Conduct post-campaign survey of student drinking behaviors
Facilities tracking and service request follow-ups
Compare 05-06 bottle sales data to 08-09 data (as available)
Data analysis
Submit media about campaign results
Completed by May
2009
May 2009
Completed by June
2009
Completed by June
2009
Completed by June
2009
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Appendix 1 – Membership List
UC Berkeley Nutrition and Physical Activity Work Group
In 2005, University Health Services organized an ad hoc group consisting of the following campus and
City of Berkeley representatives. The purpose of the group was to discuss the public health challenge of
promoting healthy lifestyles through policies, environmental strategies, advocacy, behavior change
programs and education to support a healthy student body and workforce at UC Berkeley.
George A. Brooks
Professor
Integrative Biology
Tiffany Horne
Student, Dietetics
Co-President, Student Dietetics Association
Kristl Buluran
Health Educator, Health*Matters
University Health Services
Dale Ogar
Principal Editor
UC Berkeley Wellness Letter
Kate Clayton
Manager, Chronic Disease Prevention
City of Berkeley
Helen Pak
Nutritionist
University Health Services
Patricia Crawford
Co-Director
UC Berkeley Center for Weight and Health
Trish Ratto
Manager, Health*Matters
University Health Services
Christina David
Student
ASUC Sustainability Team
Kathe Rothacher
Nutrition Consultant
Cal Dining
JoAnn Evangelista
Health Educator, City of Berkeley
Chronic Disease Prevention
Kathryn Scott
Director
Physical Education Program
Emily Hawkins
Student
MPH Nutrition
Ida Shen
Assistant Director, Campus Restaurants
Cal Dining
Wendi Gosliner
Project Manager
UC Berkeley Center for Weight and Health
Sara Souza
EH&S Specialist
Environment, Health and Safety
Matthew Johnson
Student
Dietetics
Tom Spivey
Associate Director
ASUC Auxiliary
Cathy Kodama
Director, Health Promotion
University Health Services
John Swartzberg
Clinical Professor
School of Public Health
Shawn LaPean
Director
Cal Dining
Timothy VanWert
Executive Chef
Athletics
Kim LaPean
Communications Manager
University Health Services
Mike Weinberger
Director
Recreational Sports
Bahar Navab
Health Educator, Health Promotion
University Health Services
Devin Wicks
Director, Fitness Operations
Recreational Sports
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Appendix 2 – Roster for PLAYgreen Advisory Group
Name
Albert Yu*
Amy Purvis*
Carine de la Girond'arc*
Danielle *
Maren Poitras*
Kate Lairmore*
Rebecca Green*
Christina Oatfield*
Alex Cole-Weiss*
Brad King
Mike Laux
Shirley Ferentinos
Bill Wyatt
Amy Golladay
Jamie Okazaki
Joe Watz
Peter Berridge
Katherine Scherbel
Group/Company
Calpirg
Calpirg
Calpirg
CALPIRG
Lettuce Turnip the Beets
Roots and Shoots
Roots and Shoots
STEAM
Sustainability Team
Cal Adventures
Cal Dining
Cal Dining
Cal Recreational Sports - Sport Clubs
Cal Recreational Sports
Cal Recreational Sports
Cal Recreational Sports
Cal Student Store - Follett Higher Education
Group
Clif Bar
Downtown Berkeley Association
Bob Canter
Emeryville Chamber of Commerce
Amber Hoffman
REI
Residential
Sustainability
Coordinators (RSEC)
The Scholar's Work Station
Whole Foods
Jennifer Naselaris
Mary D. Mayeda
Kin Jung
Nick Heustis
Education
* Denotes student member
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Appendix 3 – New Refill Stations at RSF (for May 2008)
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H. Help TGIF Improve This Application (optional)
Note: All questions in this section are optional. Your answers (or your choice to skip these
questions) will have no affect on TGIF’s decision on funding your project. In particular, TGIF
will not reward or penalize applicants based on how much time they spent on the application,
but it will help us give next year’s applicants an idea of how much work is involved.
How can TGIF make this form better for next year’s at-large student applicants?
The application questions seemed repetitive. Instead of breaking out individual questions, each
section could list the content requested to allow for more concise responses that flow better.
How many weeks did you and your team work on this application, from the time you
started to the time you submitted it?
Our project was initially discussed in the Fall 2007 semester during a Nutrition and Physical
Activity Work Group meeting; actual discussion of the TGIF grant and application preparation
required approximately 4 weeks.
About how many hours do you think each student on your project team spent preparing
the application (including writing, background research, discussions with campus
sponsors, getting approvals, etc)?
This application was prepared by staff from UHS, EH&S, Cal Dining, ASUC, and Recreational
Sports with some input from student committee members.
About how many hours do you think each non-student on your project team spent
preparing the application?
Staff team members contributed about 12 hours each during meetings and discussions, data
collection, and application preparation and review.
Anything else you want to tell us?
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