Brainstorming- Class #3
Design Principles: 1) Judgment-Free 2) Go For Quantity 3) Build Off Others
2:00-2:10
Introduction: What is brainstorming actually?  Overarching
principle is “Value in you, Value in others”… then 3 specific design
principles above
- make connection to sketching day: “We saw the value in you
already from the first two days…”
2:10-2:20
“Defer Judgment” Exercise
- Objective: Students will experience and articulate barriers to full
disclosure of their ideas/value.
- First, we give students a topic to brainstorm. Then they all
brainstorm out loud at once so that everyone is talking at the
same time.
- Second, we have them go around and share out their ideas one by
one.
- Finally, we talk about the difference between the two
experiences. Was one safer? Did we withhold more in one? Why?
2:20-2:50
“Paper Clip” Brainstorm
- split class in half; work in partners
- Reflection- go for quantity… pushing the limits on what you think
you can do; value in your ideas; power of the group; building off
others; ideas coming at end…
2:50-2:55
SKIT
 Topic: How to make your sibling like vegetables?
 Crazy Idea: Use playdough
 BAD BRAINSTORM
o Roles: Judgmental Person, Promotes only their own idea,
Doubts ideas, Goes off topic
 GOOD BRAINSTORM
o Everybody: Builds on others idea, listens, encourages other
to speak, go for quantity.
2:55-3:00
“Solutions to Withholding” Brainstorm
- How can we create a “safe” environment that is judgment free
during brainstorming?
3:00-3:05
Crazy Ideas that led to Real, Successful Designs
-
show examples of wild ideas that seemed too wild and out there
but became real successful products or experiences  in concrete
ways demonstrates importance of deferring judgment.
o Getting Paid to Sleephotel chain creating frequent flyer
type program
o Transforming into a video game characterNintendo Wii
interaction system
o A year book for every person in the worldfacebook &
Myspace
3:05-3:35
“Solutions to Community Needs” Brainstorm (in groups)
- Transition- “We’ve seen how generative each of us can be
individually and how powerful we can be as a group during the
paper clip brainstorm. Now we’re going to build off those
successes to use our skills to address problems in our
community…”
3:35-3:45
“Reflections”
- How what we are doing relates to academic and life
- Review vocab
- I wish, I like