TEMPLATED CAMPAIGN SITE BRIEF FORM
JOB NUMBER:
WAI0003
DATE:
Thursday 6 November 2008
ACCOUNT HANDLER:
Megan Bruere/ Erica Sedgwick
CLIENT:
Waiariki Institute of Technology
BRIEFED TO MAC OPERATOR (DATE):
27 March 2009
PRESENT TO CLIENT (DATE):
26 March 2009
Solution:
The development of a Campaign Site to promote Waiariki Institute of Technology’s Research
Manger role, the site will be the destination point for people wanting to find out more about the
role.
This site will provide candidates with an overview of the role, lifestyle and region, an
application form, email a friend features etc. It can be accessed directly via a URL or via the
Waiariki Institute of Technology’s web site.
Budget & what this covers
Campaign Site – Dedicated site promoting the Research Manager role
This includes provision for three static information pages, email and friend, two months
hosting, twelve months URL registration and apply functionality. Costs include copy writing,
project management, creative layout, computer artwork, web build, web development, and
deployment. Please note this includes one set of edits only and does not include additional
edits after the site has been authorised. For any additional amends, applicable charges will
apply for project management, design and development. These will be quoted id required (i.e.
photography).
Project Cost as referred to in the brief: $3,835.00 exc GST
(Please note this quote is valid for a period of 30 days only)
116103986
Haines NZ Limited, Level 1, 14 Blair Street
PO Box 2843, Wellington, New Zealand
Phone 04 914 4650 Fax 04 914 4731 www.haines.co.nz
Media
The team and Haines are all on track to starting advertising on Saturday 11th2008. This
Campaign Site will become live as of 5pm Thursday 9th (Friday 10th is Easter Friday)
Research Manager Role
 Viral email touch points
 Client – Network of ITP
 Client - Te Mana Mätauranga (TMM)
 Client - Mai research Network – (Maori Research Network of around
500 members)
 Client – The New Zealand Vocational Education and Training
Research Forum – http://www.itf.org.nz/research-forum-2009.html
 Independent database (Mahi
links)http://www.angoa.org.nz/home/home.php
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Online
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Specialist ethnic job board – Mahi.co.nz
Generalist job board – Seek.co.nz – Premium listing
Generalist job board – Trademe – Six Figure Jobs
Specialist ethnic community news sites (banner advertising) TangataWhenua.com
Print advertisement
 Sunday Star Times
 NZ Herald
 Waikato Times
 Dom Post
 Christchurch Press
 Otago Daily Times
Apply details on the ads will direct to the Campaign site
HainesTracker, our system that turns candidate traffic information into media effectiveness
reporting will be used to measure the success of this campaign – Megan to arrange with the
Haines Technology team
116103986
Haines NZ Limited, Level 1, 14 Blair Street
PO Box 2843, Wellington, New Zealand
Phone 04 914 4650 Fax 04 914 4731 www.haines.co.nz
Creative Content
The primary contact for design approvals and signoff:
Name:
Position:
Mobile:
DDI:
Email:
Richard Bird
Human Resources Manager
021 190 1412
07 346 8793
richard.bird@waiariki.ac.nz
In terms of brand, we have been instructed to run any advertising concepts past
Kristen O'Driscoll in Marketing for sign off.
It is recommended by Haines that we select landscape menu navigation for your
campaign site:
116103986
Haines NZ Limited, Level 1, 14 Blair Street
PO Box 2843, Wellington, New Zealand
Phone 04 914 4650 Fax 04 914 4731 www.haines.co.nz
TOP BANNER GRAPHIC LOOK & FEEL
The Haines Account team will check the Waiariki Institute of Technology Style Guide
before sign off.

The top banner is to be based on the Waiariki Institute of Technology ad style design
and should include the Research Manager Role headline, imagery and the Waiariki
Institute of Technology logo.
Mandatory inclusions:

The Waiariki Institute of Technology logo and colours;
Waiariki Font Family
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Master and Main Waiariki font: News Gothic
News Gothic Medium
News Gothic Oblique
News Gothic Bold
News Gothic Bold Oblique
Support font: Cicero Regular
Waiariki colour palette
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Black 100% K (Black)
White
Red C: 0 M: 94 Y: 95 K: 6
PMS: 1797c
Grey K: 74%
Prospectus Grey K: 30%
Beige C: 11 M: 18 Y: 46 K: 2
PMS: 4525
Free Fees Blue C: 100 M: 13 Y: 0 K: 10
For minimum size/clear space around logos – please refer to the organisations
branding guidelines.
Imagery
Once Richard has approved creative direction, Megan will contact Sue Gunn and Kristen
O'Driscoll in Marketing for imagery and access to the Institutes Image library.
Pricing is based on the assumption that Waiariki Institute of Technology’s Marketing and
Communication Departments can supply appropriate photographic imagery.
116103986
Haines NZ Limited, Level 1, 14 Blair Street
PO Box 2843, Wellington, New Zealand
Phone 04 914 4650 Fax 04 914 4731 www.haines.co.nz
NB: Any additional photography or imagery used will be quoted separately.
Any additional media or printing cost will be quoted separately.
PAGE CONTENT:
Below we have outlined the key content in your campaign site i.e.: About Us, Testimonials,
Benefits, FAQ’s?
Page One – ‘About Us’
To be written by Haines
(Please refer to the brief)
This page will highlight the organisation, and explore the institutes position in the market in
more details. We will look to cover:

What it means to be a vocational specialist – i.e. operate the ‘National Centre of
Excellence in Forestry’ and the Institutes’ Nursing school and Trade programs are
held in very high regard nationally.
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National and regional profiles. I.e. that they are one of the fastest growing ITP’s
(Institutes of Technology and Polytechnics) in the country.

Highlight the change over the past ten years, the consolidated in the past three-four
year, and the awareness within the local community regarding these changes i.e. this
is viewed very positively.
Page Two – ‘The Role”
To be written by Haines
(Please refer to the brief)
This page will include an overview of the role, and look to explore of the function of this role in
more detail, i.e. the core function of the role is to support the six schools in securing external
research funding, and to champion research initiatives and capabilities across the institute.
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A breakdown of the Research Manager role (See brief and job descriptions),

The impact of the role across the six schools;:
i)
Business and Tourism;
ii)
Forestry, Wood and Biotechnology;
iii) Nursing and Health Studies;
iv) Computing, technology and Communications;
116103986
Haines NZ Limited, Level 1, 14 Blair Street
PO Box 2843, Wellington, New Zealand
Phone 04 914 4650 Fax 04 914 4731 www.haines.co.nz
v) Maori Development and Humanities;
vi) Trade Training.

A brief overview of staff benefits; - (See brief and job descriptions) I.e. Concrete
benefits include, income protection and health insurance, fee concession for
themselves and there family. Arrangements with Waikato University and the Open
Polytechnic of New Zealand towards ongoing Career development.
Page Three
To be written by Haines
‘Testimonials’ and ‘Photo’s’
This page will include testimonials from key active research staff, include what it means to
them, to be linking Innovation and research to Industry ( in the form of a single quote), and
any include any career highlights while working for Waiariki Institute of Technology.
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Haines to obtain four-six quotes from active research staff across the six schools.
Photos
FAQ’s
FUNCTIONALITY:
URL
Please provide us with your URL address – please ensure you have checked URL
availability on www.domainz.co.nz
URL: TBC by Creative
(NB: on confirmation of availability Haines will register the URL for a period of 12
months)
Apply
To go to a dedicated email address, please detail the address to:
Dalice.Benson@waiariki.ac.nz
116103986
Haines NZ Limited, Level 1, 14 Blair Street
PO Box 2843, Wellington, New Zealand
Phone 04 914 4650 Fax 04 914 4731 www.haines.co.nz
B.
If you require candidates to link out to an existing application form to apply
please detail the link below: (this needs to be confirmed by the client)
Contact Us
There will be a CONTACT US link at the bottom of each web page, please indicate
what email address you would like the candidate directed to:
Email subject:
From address:
To address:
Research Manager Role - enquiries
(Recipients email address)
Dalice.Benson@waiariki.ac.nz
Expiry instruction
On expiry of your campaign site please select from the following options:

redirect to corporate site http://www.waiariki.ac.nz/situationsvacant.asp
AUTHORISED:
_____________________________________
SIGNED:
______________________________________
DATE:
______________________________________
116103986
Haines NZ Limited, Level 1, 14 Blair Street
PO Box 2843, Wellington, New Zealand
Phone 04 914 4650 Fax 04 914 4731 www.haines.co.nz