Curriculum Vitae Personal information First name / Surname Address Telephone Fax E-mail Nationality Date of birth Gender Employment / Occupational field Work experience Dates Occupation or position held Dates Occupation or position held Dates Occupation or position held Main activities and responsibilities Name and address of employer Type of business or sector Elena Horská, Prof. Dr. Ing. Nitrianska 47, 949 01 Nitra, Slovak Republic +421 903 261 081 Elena.Horska@gmail.com SR (Slovak republic) 28.2.1969 Female University teacher, Vice-rector for international relations and public relations, Slovak University of Agriculture in Nitra 2010 – onwards Vice-rector for International and Public Relations, the first vice-rector, Slovak University of Agriculture in Nitra 2003 - 2010 Vice-dean for International and Public Relations, Faculty of Economics and Management 1996 – onwards University teacher Teaching the subjects Marketing, International marketing, European consumer and consumer behaviour, Merchandising and Retail Marketing Research in the area of internationalization of agricultural subjects on the European and global markets, opportunities of teritorial expansion of the agricultural subjects in global conditions, enforcing the theory of international marketing in the conditions of the business subjects, intercultural studies directed on executing marketing activities and consumer behaviour on the food market in Europe, marketing strategy for emerging markets and factors of territorial expansion and sustainable business doing internationally Establishing the consumer behavioural and neuroscience research unit at the Department of marketing Coordinator of the Slovak-Russian Master Program: Agrarian Marketing and Trade, running in cooperation with the Russian Timiryazev State Agrarian University in Moscow and St. Petersburg State Agrarian University, St. Peterburg, Russia. Department of Marketing, Faculty of Economics and Management, Slovak University of Agriculture in Nitra, Tr. A. Hlinku 2, 949 76, Nitra, Slovakia Education, science and research Education and training 18.3.2004 Dates Title of qualification awarded Name and type of organisation providing education and training 18.3.2004 Dates 2011 Professor honoris causa Delhi School of Professional Studies and Research, New Delhi, India 2010 Title of qualification awarded Name and type of organisation providing education and training Professor of Management and Marketing Mendel University, Brno, Czech Republic 18.3.2004 Dates Title of qualification awarded Principal subjects/occupational skills covered Name and type of organisation providing education and training 2004 Doc. - Associate profesor Teaching and research in the area of marketing disciples Dates Title of qualification awarded Principal subjects/occupational skills covered Name and type of organisation providing education and training 1991 – 1994 Dr. – PhD. Teaching and research, marketing, business enterprise Dates Title of qualification awarded Principal subjects/occupational skills covered Name and type of organisation providing education and training 1987 – 1991 Ing. – master degree Economics and management Native language Other language(s) Self-assessment European level (*) English Russian Spanish Social skills and competences Organizational skills Faculty of Economics and Management, Slovak University of Agriculture in Nitra, specialization: Economics and management in agriculture, food-processing industry and forestry Faculty of Operational Economics, Slovak University of Agriculture in Nitra, specialization: Business and economic theory and management of agri-food complex, forestry and wood-processing enterprises Faculty of Operational Economics, Slovak University of Agriculture in Nitra, specialization: Operational economics of agriculture Slovak Understanding Listening Reading Speaking Spoken interaction Writing Spoken production C2 Proficient user C2 Proficient user C2 Proficient user C2 Proficient user C2 Proficient user B2 Independent B2 Independent B2 Independent B2 Independent B2 Independent user user user user user A1 Basic user A1 Basic user A1 Basic user A1 Basic user A1 Basic user (*) Common European Framework of Reference for Languages Work in team, empathy, intercultural experiences from Europe, Asia and America and their utilization in working in international collectives, experiences from lecturing activities for students as well as experts in Slovakia and abroad. Coordination of project activities both at national and international level Computer skills and competences Microsoft Office - Word, Excel, PowerPoint, Internet Explorer Driving licence since 1987 for categories A and B of vehicle (motorcycle, car) Subsidiary information Membership in professional organisations and editorial boards: - Member of the editorial board of the Journal of International Food&Agribusiness Marketing, USA Member of the editorial board of the scientific journal Economics and Management, Gunadarma University, Indonesia (since 2011) Member of the editorial board of the scientific Journal SERIA (Polish Association of Agricultural and Agribusiness Economics), Warszaw (since 2011) Member of the editorial board of scientific journal Acta Oeconomica et Informatica, Slovakia Member of the editorial board FOLIA HORTICULTURAE, Agricultural University Cracow, Poland (since 2012) Member of the editorial board EPISTEME (Journal for Science and Culture), Cracow, Poland (since 2012) Member of the Editorial Board of the Collection of Scientific Papers of Vinnytsia National Agrarian University, Vinnytsia, Ukraine, edition "Economic Sciences (since 2013) Managing director of the international scientific journal, Visegrad Journal on Bioeconomics and Sustainable Development, SUA Nitra, Slovakia (since 2012) Member of the Czech marketing association Member of EUROMED Academy of Business Member of the Scientific council of FEM SUA in Nitra, SUA Nitra Laison Officer of the Visegrad University Association (since 2012) Since 2012 – a member of the European Accreditation Agency for the Life Sciences Board (with EAALS Secretariat in France) Since 2013 – a member of the Slovak Academic Association for International Cooperation Board (SAAIC) in Bratislava, Slovakia Lectors, lecturing in Slovakia and Abroad: TMC consulting Nitra SOPK Nitra, Trnava MaltaEnterprise Hamrun, Malta Personal website: www.fem.uniag.sk/Elena.Horska Coordinator of the following projects: Research projects: VEGA 1/3757/06 Factors of internationalization successfulness of agricultural subjects in Slovakia, Solution time : 2006-2008 KEGA 3/6197/08 Merchandising and event marketing for agricultural products. Development of integrated teaching and creating multimedia didactic tools, Solution period: 2008-2010 MVTS: European studies of cultural dimensions of international business enterprise RAK/SPAN/SR/07, Solution time : 20072009, G-516/01110 ASO SK-05/06-BA-010 The Path of Internationalisation and Integration in the Europe of Regions; Solution time : 2006- 2007 (7200 EUR) VEGA 1/0951/12 Sustainable development at the food chain in the Slovak Republic, Solution time: 2012 – 2013 (4400 EUR + 4400 EUR) IVF Nr. 21310034 Standard: Patterns of Business Internationalization in Visegrad Countries - In Search for Regional Specifics (partner, coordinator Cracow University of Economics) 2013-2014 VEGA 1/0874/14, 2014-2016: Využitie neuromarketingu vo vizuálnom merchandisingu potravín (Using of Neuromarketing in Visual Food Merchandising) Educational projects SK/05/A/F/EX-5025105 Leonardo da Vinci VETPRO Transfer of managerial know-how and development of contacts with the practice for enhancement of specialistic education Solution time : 2005- 2006 SK/05/A/F/EX-5034108 Leonardo da Vinci Development of specialistic abilities of university students in the area of business management, economics and marketing research Solution time : 2005- 2006 GRU2/2006/17-k-NR-1 Socrates Grundtvig 2 Multicultural Education for European Citizenship Solution time : 2006-2007 2006-1903/001-001 Jean Monnet Modul European consumer and consumer behaviour Solution time : 1.9.2006-31.8.2009 (15 000 EUR) 74120590/p-NR Grundtvig 2 Multicultural Education for European Citizenship Solution time : 1.10.2007-31.7.2009 LDV SK/06/A/F/EX-6024094 Leonardo da Vinci, VETPRO, Competitiveness, growth and innovations in theory, research and practice, Solution time : 1.1.2007- 16.9.2007 74221083 Grundtvig Preparation visits – Grundtvig european conference Solution time : 27.9.2007-30.9.2007 SK/07/LDV/PRO/01-73230370 Leonardo da Vinci Improvement of quality of the special economic and managerial education for agricultural sector I. Solution time : 1.9.2007- 20.7.2008 Leonardo da Vinci SK/09/LDV/PRO/01-93230432 „Zlepšenie kvality odborného ekonomického a manažérskeho vzdelávania pre agropotravinársky sektor III.“ (Improvement of quality of professional economic and managerial education for agri-food sector III), project period: 2009 - 2010 CEINET Project Nr. 1005-003.09: Central European Business, project period: 2010 (21000 EUR) CEEPUS Applied Economics and Management CEEPUS CIII-SK-0044-06-1112, Network coordinator 2008, 2009, 2010, 2011, 2012, 2013, 2014 Cross-Cultural Management, IP Erasmus, 2011- 2012, local coordinator, coordinator: Technological Institute of Crete, Greece Leonardo PLM: European Expertise for Slovak Agri-sector: The Training Program for the University Graduates Nr. 11322 1154 (2011 – 2013) (72 000 EUR) IVF VUSG: International Marketing: A Visegrad Perspective. 2012 – 2015, Nr. 61100001, coordinator (10 000 EUR) ERASMUS MUNDUS ERANET 2011 – 2014: EU-Russian Academic Network, AGREEMENT NUMBER 2011 – 2573 / 001 - 001 – EMA2, local coordinator IP Erasmus Socio-economic implications of global crisis for European Youth, ERA/2012/IP/W/0045, 2012, local coordinator, coordinator: Economic University Cracow, Poland LEONARDO VETPRO Nr. 12323 0202 Green Bridge: European Experiences for Local Sustainable Development, 2012 – 2014 (39 000 EUR) TEMPUS 530284-TEMPUS-1-2012-1-ES-TEMPUS-JPHES High Objectives of National Organizational Reform, 2012 – 2015, local coordinator, coordinator: Polytechnic University of Catalania, Barcelona, Spain (67 000 EUR) IVF Standard Grant: How to teach to live together? Nr. 21220327, local coordinator, coordinator: The Centre of Continuing EducationTeachers' Continuing Education Institution, Gdańsk, Poland Leonardo PLM Nr. 133220344 Európske skúsenosti pre slovenský agrosektor – program odborných stáží pre vysokoškolských absolventov II. 2013 – 2014, Grant 99 584 EUR TEMPUS 543902-TEMPUS-1-2013-1-SK-TEMPUS-SMGR: (PAGAGRO) Development of Public Accreditation of Agricultural Programs in Russia (980 000 EUR) Professional experience Date from Location Date to 1993 Netherlands Company Description a month study stay oriented on marketing 1996 USA Agricultural College Deventer University of Delaware 1998 USA Cornell University 1999 Hungary 2000 USA Agricultural university in Gödöllö University of Delaware 2005 Finland ABO AKADEMI TURKU 2006 Romania 2006 Finland Regional education centre, Bucarest PAN – EUROPEAN INSTITUTE TURKU 2007 Vila Real Univerzita De Trás-Os- a month study stay oriented on international marketing a two-month study stay oriented on international marketing study stay CEEPUS oriented on agrarian and international marketing a month study stay – oriented on agrarian and international marketing lecturing stay Socrates Erasmus on the topic: Comparative study of consumer behaviour in different countries of Central and Eastern Europe (a week stay in September 2005) specialistic stay Leonardo da Vinci - a week stay in April 2006 study and lecturing stay Leonardo da Vinci on the topic Stright foreign investitions in Central and Eastern Europe, Conditions for business in Central and Eastern Europe (2-week stay in September 2006) lecturing stay Socrates Erazmus on topic: Portugal Monets E Alto Douro 2007 Greece Chania 2007 Italy University of Bari 2007 Spain University of Cordoba, ETEA 2008 Austria BOKU Wien 2010 Poland 2010 Malta 2011 India 2011 2011 Croatia Kazakhstan Agricultural University Cracow Consolidated Biscuits, Co. Birkirkara Delhi School of Professional Studies and Research University of Zagreb Kazakh National Agrarian University, Almaty 2012 Poland 2012 Kazakhstan Economic University in Poznan Kazakh National Agrarian University, Almaty Doing Business in Slovakia: Marketing and Managerial Approach, How to compete in the Globalized Food Market: Case Study of Successful Slovak Food Producing Companies“ (a week stay in March 2007) specialistic stay Leonardo da Vinci on Mediterranean agronomic institute - a week stay in June 2007 specialistic and lecturer stay Leonardo da Vinci on topic International marketing (a week stay in July 2007) lecturer stay during the European week on topic: Consumer in Europe of Regions: consumer behaviour and marketing consequences (Jean Monnet Activity) (a week stay in November 2007) lecturer stay CEEPUS in November 2008 oriented on business relationships of Slovakia, V4 countries, EU countries and countries outside EU. CEEPUS lecturing stay, May, 2010 Leonardo da Vinci study stay, July 2010 Visiting lecturer at the course of International marketing (delivering lectures and grading the students, January 2011 CEEPUS lecturing stay, May 2011 Visiting lecturer at the course of International marketing (delivering lectures and grading the students, November 2011) CEEPUS teacher (May 2012), lecture on Marketing innovations Visiting lecturer at the course of International marketing: Visegrad Perspective (delivering lectures and grading the students, October 2012) The most important publications Annexes AAA Scientific monographies published in foreign publishing houses AAA01 Regionální trh potravin (Regional food market) / Ladislav Skořepa a kol. - 1. vyd. - České Budějovice : Nakladatelství JIH, 2009. - 196 p. : grafy, tab. - ISBN 978-80-86266-18-3 World agricultural production, consumption and trade development - selected problems : position of the European Union in the global agricultural market / Luboš Smutka...[et al.] ; oponenti: Peter Bielik, Jiří Dvořáček, Mária Hambálkováí. -- 1. vyd. -Praha : Powerprint, 2012. -- 212 s. : grafy, ilustr. -- ISBN : 978-80-87415-45-0 (brož.). AAB Scientific monographies published in national publishing houses AAB01 Faktory úspešnosti podnikania v agropotravinárskom komplexe Slovenskej republiky (Factors of business successfulness in agrifood complex in Slovak Republic) / Vladimír Gozora a kol. - 1. vyd. - Nitra : Agroinštitút, 2003. - 229 p. : obr., tab. - ISBN 80-7139-100-X AAB02 Trh cenných papierov a jeho vplyv na výkonnosť a konkurencieschopnosť agropotravinárskych podnikov (Market of securities and its influence on performance and competitiveness of agrifood firms) / Peter Bielik, Oľga Roháčiková, Ján Blcháč, Elena Horská. - Nitra : Slovenská poľnohospodárska univerzita, 2003. - 145 p., 4 grafy, 7 sch., 48 tab. - ISBN 808069-293-9 AAB03 Internacionalizácia agropotravinárskych podnikov SR ( Internationalization of agrifood firms in Slovakia) / Elena Horská a kol. - Nitra : Slovenská poľnohospodárska univerzita v Nitre, 2008. - 234 p. : obr., tab. - ISBN 978-80-552-0136-8 AAB04 Economics, social policy and citizenship in the European union : evidence of V4 countries and perspectives for Ukraine / Peter Bielik et al. - 1. vyd. - Nitra : Slovak University of Agriculture, 2010. - 258 p. : obr., tab. - ISBN 978-80-5520448-2 Group A2 – Other book publications (ACA, ACB, BAA, BAB, BCB, BCI, EAI, CAA, CAB, EAJ, FAI) ACB University textbooks published in native publishing houses ACB01 Manažment a marketing v medzinárodnom prostredí (Management and marketing in international environment) / Elena Horská, Iveta Ubrežiová. - Nitra : Slovenská poľnohospodárska univerzita, 2001. 418 p. : 9 obr., 19 sch., 51 tab., lit. 97. - ISBN 80-7137-884-4 ACB02 Medzinárodný marketing (International marketing)/ Elena Horská. - 1. vyd. - Nitra : Slovenská poľnohospodárska univerzita, 2007. - 219 p. - ISBN 978-80-8069-938-3 ACB03 European consumer and consumer behaviour/Elena Horska. Slovak University of Agriculture, 2009 ACB04 Merchandising and event marketing/Elena Horska, Slovak Unviersity of Agriculture in Nitra, 2010 BCI Scripts and textbooks BCI01 Prípadové štúdie pre ekonomické a manažérske vzdelávanie v agropotravinárskom sektore (Case studies for economic and managerial education in the agri-food sector) / Elena Horská a kol. - 1. vyd. - Nitra : Slovenská poľnohospodárska univerzita v Nitre, 2010. - 152 p. - ISBN 978-80-552-0449-9 Group C – Other reviewed publications (ABC, ABD, ACC, ACD, ADE, ADF, AEC, AED, AFA, AFB, AFC, AFD, AFE, AFF, AFG, AFH, BBA, BBB, BCK, BDA, BDB, BDE, BDF, BEC, BED, BFA, BFB, BGH, CDE, CDF) ABC Chapters in scientific monographies published in foreign/national publishing houses ABC01 The European market environment and its diversity / Elena Horská, Peter Oremus. In The path of internationalization and integration in the Europe of regions. - Bucuresti : Editura Ceres, 2007. - ISBN 978-973709-322-6. - p. 43-62 ABC02 European business and internationalization: Challenges and obstacles for marketing strategies in the Europe of regions / Elena Horská. In The path of internationalization and integration in the Europe of regions. - Bucuresti : Editura Ceres, 2007. - ISBN 978-973709-322-6. - p. 159-180 ABC03 Internalization at the Slovak agro-business: focused on competitiveness, territorial expansion and bringing values to customers / Peter Bielik, Elena Horská. In Agricultural market and trade: evidence and perspective of V4 region and its neighbour - Ukraine. - Warszawa, Polska : Wies Jutra, 2008. - ISBN 83-89503-62-x. - p. 10-42 ABC04 Quo Vadis Slowakische Nahrungsmittelwirtschaft ? / Elena Horská. In Was wir morgen essen werden : Herausforderungen und Perspektiven für das Agrarmarketing der Zukunft. - Wien : facultas.wuv Universitätsverlag, 2009. - ISBN 978-3-7089-0402-3. - p. 203-223 New consumerism and trends at the food market: within and beyond Visegrad borders / Elena Horská. -- ilustr.In: Horská, Elena. -- Food sciences & business studies. -- 1st ed.. -- 410 s.. -- 978-80-552-0815-2 (viaz.). -- Nitra : Slovak University of Agriculture, 2012. -- S. 391-410. ADE Scientific works in foreign journals ADE01 Výroba a odbyt strukovín na Slovensku (Producing and consumption of legumes in Slovakia) / Michal Vicen, Elena Horská. In Zeměd. Ekon. - ISSN 0139-570X. - Vol. 43, no. 10 (1997), p. 445-451 ADE02 Innovation management as a tool of qualitative changes in the food processing industry = Manažment inovácií ako nástroj kvalitatívnych zmien v potravinárskom priemysle / Elena Horská, Iveta Ubrežiová. In Agricultural economics = = Zemědělská ekonomika. - Praha : Česká akademie zemědělských věd : Slovenská akadémia pôdohospodárskych vied : Ústav zemědělských a potravinářských informací, 2001-. - Vol. 49, no. 8 (2003), p. 361-364 ADE03 Managerial and marketing vertical line of the production processing and consumption of milk and milk products in Slovakia / Igor Repka, Iveta Ubrežiová, Elena Horská. In Agroekonomika : Časopis Instituta za ekonomiku poljoprivrede i sociologiju sela. - Novi Sad : Institut za ekonomiku poljoprivrede i sociologiju sela, Poljoprivredni fakultet. - ISSN 0350-5928. - (2003), p. 91-94 ADE04 Enlargement of the European Union - a new economic and social reality for agrobusiness entities = Rozšírenie Európskej únie - nová ekonomická a spoločenská realita pre agropodnikateľské subjekty / Elena Horská. In Agricultural economics = = Zemědělská ekonomika. - Praha : Česká akademie zemědělských věd : Slovenská akadémia pôdohospodárskych vied : Ústav zemědělských a potravinářských informací, 2001-. - Vol. 50, no. 8 (2004), p. 353-357 ADE05 Modern marketing in the business practice - the source of competetive advantage in the global market = Moderný marketing v činnosti podniku - zdroj konkurenčnej výhody na globálnom trhu / Elena Horská. In Agricultural economics = = Zemědělská ekonomika. - Praha : Česká akademie zemědělských věd : Slovenská akadémia pôdohospodárskych vied : Ústav zemědělských a potravinářských informací, 2001-. - Vol. 50, no. 12 (2004), p. 572-576 ADE06 Marketing orientation at the creating the region development projects / Elena Horská, Iveta Ubrežiová. In Acta agraria et silvestria. Series Agraria. sekcja ekonomiczna. - Wrocław ; Kraków : Zakład Narodowy im. Ossolinskich, 1966-. - ISSN 0065-0919. - Vol. 40, no. 3 (2003), p. 121-125 ADE07 Integration of the Slovak Republic to the European union: opportunities and threats for business sphere / Elena Horská, Peter Bielik. In Management : journal for management theory nad practice = Management casopis za teoriju i praksu menadzmenta. Beograd : Faculty of Organizational Sciences, University of Belgrade,. - ISSN 1820-0222. - Vol. 9, no. 34 (2004), p. 19-22 ADE08 Globalization and internationalization process in the selected branch of the Slovak food industry / E. Horská, I. Ubrežiová. In Acta agraria et silvestria. Series Agraria. sekcja ekonomiczna. - Wrocław ; Kraków : Zakład Narodowy im. Ossolinskich, 1966-. - ISSN 0065-0919. - Vol. 44, no. 2 (2005), p. 83-87 ADE09 Project management application at using the European structural funds to support the regional development / I. Ubrežiová, E. Horská, I. Bírová. In Acta agraria et silvestria. Series Agraria. sekcja ekonomiczna. - Wrocław ; Kraków : Zakład Narodowy im. Ossolinskich, 1966-. - ISSN 0065-0919. - Vol. 44, no. 2 (2005), p. 251-259 ADE10 Some aspects of land market in Central an Easter European countries: focus on Slovakia = Vybrané aspekty trhu s pôdou v krajinách strednej a východnej Európy: dôraz na Slovensko / P. Bielik, E. Horská, N. Turčeková. - Bibliogr. odkazy. Res. slov. In Agricultural economics = = Zemědělská ekonomika. - Praha : Česká akademie zemědělských věd : Slovenská akadémia pôdohospodárskych vied : Ústav zemědělských a potravinářských informací, 2001-. - ISSN 0139-570X. - Vol. 51, no. 8 (2005), p. 335-341 ADE11 Land market in the centre of interest of experts of Central and Eastern European countries = Trh s pôdou v centre záujmu expertov zemí strednej a východnej Európy / E. Horská. - Bibliogr. odkazy. Res. slov. In Agricultural economics = = Zemědělská ekonomika. - Praha : Česká akademie zemědělských věd : Slovenská akadémia pôdohospodárskych vied : Ústav zemědělských a potravinářských informací, 2001-. - ISSN 0139-570X. - Vol. 51, no. 8 (2005), p. 381-387 ADE12 Európa regiónov a diverzita podnikateľského prostredia = The Europe regions and diversity of business environment / P. Bielik, E. Horská, K. Hennyeyová, M. Dziembala. In Collection of Scientific Papers, Faculty of Agriculture in České Budějovice. Series for economics, management and trade. České Budějovice : Universitas Bohemiae Meridionalis, 1999-. - ISSN 1212-5598. - Vol. 29, no. 2 (2005), p. 43-52 ADE13 Geographical and business distance and its influence on international business cooperation / Elena Horská, Iveta Ubrežiová. - Bibliog. odkazy. Res. rus.. In Vestnik Saratovskogo gosudarstvennogo sociaľno-ekonomičeskogo universiteta. speciaľnyj vypusk. - Saratov : Saratovskij gosudarstvennyj sociaľno-ekonomičeskij universitet, 2002----. - ISSN 5-87309-449-7. - Vol. 5, no. 8 (2005), p. 36-39 ADE14 Some assumptions and expectations of perspectives for regional integration development in Central and Eastern Europe / Elena Horská, Peter Bielik, Malgorzata Dziembala. In Management : journal for management theory nad practice = Management casopis za teoriju i praksu menadzmenta. Beograd : Faculty of Organizational Sciences, University of Belgrade,. - ISSN 1820-0222. - Vol. 10, no. 39 (2005), p. 69-75 ADE15 Some aspects of the investment attractiveness of the Visegrad Group countries = Vybrané aspekty investičnej atraktívnosti skupiny krajín V4 / Peter Bielik, Elena Horská, Malgorzata Dziembala. In Agricultural economics = = Zemědělská ekonomika. - Praha : Česká akademie zemědělských věd : Slovenská akadémia pôdohospodárskych vied : Ústav zemědělských a potravinářských informací, 2001-. - ISSN 0139-570X. - Vol. 52, no. 8 (2006), p. 361-367 ADE16 Competitiveness in the EU: a main theme of two scientific events at the Faculty of Ecomomics and Management of the Slovak University of Agriculture in Nitra / Elena Horská. In Agricultural economics = = Zemědělská ekonomika. - Praha : Česká akademie zemědělských věd : Slovenská akadémia pôdohospodárskych vied : Ústav zemědělských a potravinářských informací, 2001-. - ISSN 0139-570X. - Vol. 52, no. 8 (2006), p. 395-396 ADE17 International management and marketing in regional trade within countries: Focus slovakia - Hungarian trade flowsV / Elena Horská, Iveta Ubrežiová. In Theory Methodology Practice. - Miškolc : University of Miskolc, 2007. - ISSN 1589-3413. - Vol. 4, no. 1 (2007), p. 25-29 ADE18 Marketing attitudes towards the functional food and implications for market segmentation = Marketingové prístupy k funkčným potravinám a dopad na segmentáciu trhu / E. Horská, K. Sparke. In Agricultural economics = = Zemědělská ekonomika. - Praha : Česká akademie zemědělských věd : Slovenská akadémia pôdohospodárskych vied : Ústav zemědělských a potravinářských informací, 2001-. - ISSN 0139-570X. - Vol. 53, no. 8 (2007), p. 349-353 ADE19 Product adaptation in processes of internationalization: case of then Slovak food-processing companies / Elena Horská, Iveta Ubrežiová, Tauno Kekäle. In Baltic Journal of Management. - London : Emerald group Publishing Limited, 2006. - ISSN 1746-5265. - Vol. 2, No. 3 (2007), p. 319-333 ADE20 Multicultural education and European citizenship - key elements and challanges / Elena Horská, Roberto A. Valdeón, Peter Bielik. In Perspective kitekintés : tudományos és kulturális folyóirat : revistá de stiintá si culturá = vedecký a kultúrny časopis. Békéscsaba : TSF Gazdasági Föiskolai Kar, 2007. - ISSN 1454-9921. - Vol. XI, no. mimoriadne (2007), p. 49-54 ADE21 Processes and problems of the marketing management adaptation at the EU market = Procesy a problémy adaptácie marketingového manažmentu na trhu EÚ: prípad mäsospracujúceho priemyslu SR : the case of the Slovak meat processing industry / Elena Horská, Peter Oremus. In Agricultural economics = = Zemědělská ekonomika. - Praha : Česká akademie zemědělských věd : Slovenská akadémia pôdohospodárskych vied : Ústav zemědělských a potravinářských informací, 2001-. - ISSN 0139-570X. - Vol. 54, no. 8 (2008), s. 392-398 ADE22 Foreign Trade in Poland and Slovakia in the Process of European Economic Integration / Krzysztof Wach, Iveta Ubrežiová, Elena Horská. In Studia Universitatis Babes-Bolyai [seriál] : Negotia. - Cluj-Napoca, Romania : Cluj University Press, 2008. - ISSN 12248738. - Vol. LIII, No. 1 (2008), p.47-65 ADE23 The selected theoretical and practical viewpoints to managing cultural diversity in the international business = Vybrané teoretické a praktické hľadiská riadenia kultúrnej diverzity v medzinárodnom podnikaní / Elena Horská, Andrzej Krasnodebski. In Agricultural economics = Zemědělská ekonomika. - Praha : Česká akademie zemědělských věd : Slovenská akadémia pôdohospodárskych vied : Ústav zemědělských a potravinářských informací, 2001-. - ISSN 0139-570X. – Vol. 55, no. 8 (2009), p. 368-374 ADE24 Water - Strategic Commodity for the 21st Century: The Role of Global Business Activities and Social Responsibility / Peter Bielik, Luboš Smutka, Elena Horská. - With Acrobat reader available at: http://www.dsmbusinessreview.com/pdf/vol2no1/di_v2n1a.pdf. - Also In International Scientific Days 2010 on p. 1359-1391. In DSM Business Review [web source] : an international journal for society for human. - New Delhi : Dehli School of Proffesional Studiess. - ISSN 0975-1998. - Vol. 2, no. 1 (2010), p. 1-42. ADE25 Selected global and local views on the world trade in mineral water and non-alcoholic beverages / Elena Horská, Luboš Smutka. In Annals of the Polish Association of Agricultural and Agribusiness Economists = Roczniki Naukowe. Stowarzyszenia Ekonomistów Rolnictwa i Agrobiznesu. - Warszawa-Bydgoszcz ; 1998 : Polish association of agricultural and agribusiness economists. - ISSN 1508-3535. - Vol. 12, no. 6 (2010), p. 54-59. Sensitivity of selected countries to changes in the sugar beet market in the context of thereform of the European Union sugar regime in 2006 / Luboš Smutka, Elena Horská, Mansoor Maitah – In: Folia Universitatis Agriculturae Stetinensis, 298, Oeconomica 69, Copyright by West Pomeranian University of Technology, Szczecin 2012, S. 89-98. ISSN 2081-0644 The impacts of the global economic crisis on selected segments of the world trade in commodities / Elena Horská, Luboš Smutka, Mansoor Maitah. -- grafy, ilustr.In: Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis. -- ISSN 1211-8516. -- Vol. 60, no. 6 (2012), s. 101-110. ADF Scientific works in native journals ADF01 Marketing zemiakov a zemiakových výrobkov na Slovensku a v USA / Ľudmila Nagyová, Elena Horská. In Acta oeconomica et informatica. - ISSN 1335-2571. - Vol. 1, no. 2 (1998), p. 48-55 ADF02 Formulating a strategic position for Slovak national specialities on the foreign market / Elena Horská, Ľudmila Nagyová. In Acta oeconomica et informatica. - ISSN 1335-2571. - Vol. 4, no. 2 (2001), p. 51-56 ADF03 Analýza cenovej konkurencieschopnosti konzumného mlieka a mliečnych výrobkov vo vybraných mliekárňach / Iveta Ubrežiová, Elena Horská. In Agriculture. - ISSN 0551-3677. - Vol. 49, no. 1 (2003), p. 16-23 ADF04 Jatočné a ekonomické porovnanie tried mäsnatosti jatočného hovädzieho dobytka = Slaughter and economic comparison of conformation classes of slaughter cattle / Juraj Čuboň, Iveta Ubrežiová, Jozef Mojto, Elena Horská, Milan Polák, Vladimír Vagač. In Agriculture = Poľnohospodárstvo. - Bratislava : NOI, 1955-. - ISSN 0551-3677. - Vol. 49, no. 6 (2003), p. 292-297 ADF05 Aktivity veľkoobchodov na trhu s potravinami = Activities of wholesales on the foodstuffs market / Michal Vicen, Elena Horská. In Agriculture = Poľnohospodárstvo. - Bratislava : NOI, 1955-. - ISSN 0551-3677. - Vol. 49, no. 6 (2003), p. 313-320 ADF06 Postavenie produktov vybraných slovenských mliekarní v konkurenčnom prostredí = The competitive environment status of the products from selected milk processing entities in / Iveta Ubrežiová, Elena Horská. In Acta oeconomica et informatica : vedecký časopis pre ekonomiku a informatiku : = the scientifical journal for economics and informatics in agriculture. - Nitra : Slovenská poľnohospodárska Univerzita v Nitre, 1998-. - ISSN 1335-2571. - Vol. 6, no. 2 (2003), p. 41-45 ADF07 Stratégia valorizácie typického produktu na zahraničnom trhu = Strategy of the typical product assessment at the foreign market / Zuzana Kapsdorferová, Elena Horská. In Acta oeconomica et informatica : vedecký časopis pre ekonomiku a informatiku : = the scientifical journal for economics and informatics in agriculture. - Nitra : Slovenská poľnohospodárska Univerzita v Nitre, 1998-. - ISSN 1335-2571. - Vol. 8, no. 1 (2005), p. 14-18 ADF08 Porovnanie ekonomiky výroby hrachu siateho (Pisum sativum L.) v Českej a Slovenskej republike = Comparison of pea (Pisum sativum L.) production economics in the Czech and Slovak Republic / Iveta Ubrežiová, Elena Horská, Dušan Dobák. In Agriculture = Poľnohospodárstvo. - Bratislava : NOI, 1955-. - ISSN 0551-3677. - Vol. 51, no. 2 (2005), p. 68-72 ADF09 From theory to action: understanding business networks in an agricultural context = Uplatnenie podnikateľských sietí v agrosektore Nového Zélandu / Sarena E. Saunders, Elena Horská. In Acta oeconomica et informatica : vedecký časopis pre ekonomiku a informatiku : = the scientifical journal for economics and informatics in agriculture. - Nitra : Slovenská poľnohospodárska Univerzita v Nitre, 1998-. - ISSN 1335-2571. - Vol. 10, no. 1 (2007), p. 9-13 ADF10 Using optimalisation modelling in marketing management of efficient production of pork = Využitie optimalizačného modelovania v marketingovom manažmente efektívnej výroby bravčového mäsa / Peter Bielik, Elena Horská, Michal Vicen, Dušan Dobák. In Acta oeconomica et informatica : vedecký časopis pre ekonomiku a informatiku : = the scientifical journal for economics and informatics in agriculture. - Nitra : Slovenská poľnohospodárska Univerzita v Nitre, 1998. - ISSN 1335-2571. - Vol. 11, no. 2 (2008), p. 29-34 AEC Scientific works in foreign scientific anniversary volumes, monographies AEC01 Managerial and marketing vertical line of the production, processing and consumption of milk and milk products in Slovakia / Repka, I., Ubrežiová, Iveta, Horská, Elena. In Konkurentnost poljoprivrede = Competitiveness of agriculture. - Novi Sad : Poljoprivredni fakultet, 2003. - p. 91-94 AEC02 Towards meeting quantitative and technical requirements of the EU: case of meat processing industry in Slovakia / Peter Oremus, Dušan Dobák, Elena Horská. In The path of internationalization and integration in the Europe of regions [elektronický zdroj]. - Bucuresti : Editura Ceres, 2007. - ISBN 978-80-8069-857-7. - p. 252-258 AEC03 Foreign trade changes in Poland and Slovakia as an effect of europeanization before and after the accesion / Horská Elena, Ubrežiová Iveta, Wach Krzysztof. In The path of internationalization and integration in the Europe of regions [elektronický zdroj]. - Bucuresti : Editura Ceres, 2007. - ISBN 978-80-8069-857-7. – p. 177-186 AEC04 University partnership: regional innovation and competitiveness / Peter Bielik, Elena Horská. In Współczesne problemy rozwoju wsi i rolnictwa w Europie środkowo-wschodniej = Contemporary problems of rural areas and agriculture development in Mid-Eastern Europe. - Warszawa : Wieś Jutra, 2009. - ISBN 83-89503-70-0. - p. 65-68 AEC05 Reshaping directions in internationalization and innovation of the agri-food sector in an global interdependence / Elena Horská, Olaf Löebl, Andrzej Krasnodebski. In Współczesne problemy rozwoju wsi i rolnictwa w Europie środkowo-wschodniej = Contemporary problems of rural areas and agriculture development in Mid-Eastern Europe. - Warszawa : Wieś Jutra, 2009. - ISBN 83-89503-70-0. - p. 132-136 AFC Published contributions on foreign scientific conferences AFC01 Institutional cooperation in university education: Marketing in theory and practice / Ľudmila Nagyová, Elena Horská. In Cross-border initiatives to facilitate economic and social development in the V4 countries and in Ukraine : conference proceeding, 2-4 June 2010, Gödöllö. - Gödöllő : Szent István University, 2010. - ISBN 978-963-269-182-4. - p. 38-41. AFC02 Cross-border Academic Initiatives in Visegrad Regions: Examples of good practice and perspectives for further development / Peter Bielik, Elena Horská, Irena Felixová. In Cross-border initiatives to facilitate economic and social development in the V4 countries and in Ukraine : conference proceeding, 2-4 June 2010, Gödöllö. - Gödöllő : Szent István University, 2010. - ISBN 978-963-269-182-4. - p. 19-24. AFC03 Perspective views about the future of tarket marketing: towards a homogenization of values, attitudes and habits / Elena Horská, Olaf Löbl, Patrik Rovný. – Requests on the system: Windows 98 and higher; CD-ROM mechanics. In Global meltdown or recession [web source] : eleventh international seminar proceedings, India vis-avis rest of the world, January 4-5, 2010. - New Delhi : Delhi school of professional studies and research, 2010. – no ISBN AFD Published contributions on native scientific conferences AFD01 Seasonal Events as an Innovative Tool of Marketing Tactics / Z. Šrámeková, E. Horská, Z. Kádeková. - Requests on the system: Windows 95 and higher; CD-ROM mechanics. - Abstract from the article in conference proceeding of abstracts from this conference with ISBN 978-80-552-0386-7, on p. 130. In International Scientific Days 2010 : Global Economy: Challenges and Perspectives, 11th International Conference, May 2628, 2010, Nitra, proceedings of reviewed articles of international scientific conference. - Nitra : Slovak University of Agriculture, 2010. - ISBN 978-80-552-0385-0. - p. 2331-2344. Group X - Unclassified EDI Reviews in journals and conference proceedings EDI01 Reviews / reviewer: Elena Horská. In Ekonomika poľnohospodárstva = = Economics of agriculture. - Bratislava : Výskumný ústav ekonomiky poľnohospodárstva a potravinárstva, 2001-. - ISSN 1335-6186. - Vol. 10, č. 3 (2010), p. 66. Review on: Economics, social policies and citizenship in the Europe of regions. - Nitra : Slovak University of Agriculture, 2010