Internal assessment resource Design and Visual Communication 1.36B v3 for Achievement
Standard 91069
PAGE FOR TEACHER USE
NZQA
Approved
Internal Assessment Resource
Design and Visual Communication Level 1
This resource supports assessment against:
Achievement Standard 91069 version 4
Promote an organised body of design work to an audience
using visual communication techniques
Resource title: But does it look good?
4 credits
This resource:

Clarifies the requirements of the standard

Supports good assessment practice

Should be subjected to the school’s usual assessment quality assurance
process

Should be modified to make the context relevant to students in their school
environment and ensure that submitted evidence is authentic
Date version published by
Ministry of Education
February 2015 Version 3
Quality assurance status
These materials have been quality assured by NZQA.
To support internal assessment from 2015
NZQA Approved number A-A-02-2015-91069-02-4630
Authenticity of evidence
Teachers must manage authenticity for any assessment
from a public source, because students may have
access to the assessment schedule or student exemplar
material.
Using this assessment resource without modification
may mean that students’ work is not authentic. The
teacher may need to change figures, measurements or
data sources or set a different context or topic to be
investigated or a different text to read or perform.
This resource is copyright © Crown 2015
Page 1 of 8
Internal assessment resource Design and Visual Communication 1.36B v3 for Achievement
Standard 91069
PAGE FOR TEACHER USE
Internal Assessment Resource
Achievement Standard Design and Visual Communication
91069: Promote an organised body of design work to an audience
using visual communication techniques
Resource Reference: Design and Visual Communication 1.36B
v3
Resource Title: But does it look good?
Credits: 4
Teacher guidelines
The following guidelines are designed to ensure that teachers can carry out valid and
consistent assessment using this internal assessment resource.
Teachers need to be very familiar with the outcome being assessed by Achievement
Standard Design and Visual Communication 91069. The achievement criteria and
the explanatory notes contain information, definitions, and requirements that are
crucial when interpreting the standard and assessing students against it.
Context/setting
This activity requires students to effectively use visual communication techniques to
promote an organised body of design work undertaken in Design and Visual
Communication practice to an audience.
The promotion will be in the form of a presentation that could include visual diaries,
design sketches, drawings, models, photographs, digital media, display boards
and/or installations, depending on the body of work and the mode of visual
communication that the student selects.
You can adapt the activity to suit any other organised body of work and/or a different
specific audience or presentation mode.
As students develop and complete their presentations, they will:

research presentation methods and evaluate the design principles used

select features of their organised body of design work that they wish to present

select and apply visual communication techniques to produce a high quality
visual presentation that is convincing, accurate in layout and appropriate to the
design brief and audience.
Students will need some prior knowledge of composition principles related to
alignment, proximity, repetition, contrast, positive/negative space and focal point.
Conditions
This activity will take approximately 4 weeks of in- and out-of-class time, and should
draw on appropriate prior teaching and learning of promotion using visual
communication techniques.
Students work is assessed individually.
This resource is copyright © Crown 2015
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Internal assessment resource Design and Visual Communication 1.36B v3 for Achievement
Standard 91069
PAGE FOR TEACHER USE
Resource requirements
Students need access to reference material on graphic design principles, existing
graphic design presentations and the Internet.
Additional information
Give your students feedback during the production of their portfolios.
Adapt this activity as necessary, to suit your context.
While this assessment activity is primarily focused on AS91069, some of the learning
can support the preparation of evidence for the assessment of:

AS91063 Produce freehand sketches that communicate design ideas

AS91064 Produce instrumental, multi-view orthographic drawings that
communicate technical features of design ideas

AS91065 Produce instrumental paraline drawings to communicate design ideas

AS91066 Use rendering techniques to communicate the form of design ideas.
If you decide on any of these strategies, you will need to adapt the activity and add
instructions that focus on these aspects.
This resource is copyright © Crown 2015
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Internal assessment resource Design and Visual Communication 1.36B v3 for Achievement
Standard 91069
PAGE FOR STUDENT USE
Internal Assessment Resource
Achievement Standard Design and Visual Communication
91069: Promote an organised body of design work to an audience
using visual communication techniques
Resource Reference: Design and Visual Communication 1.36B
v3
Resource Title: But does it look good?
Credits: 4
Achievement
Achievement with Merit
Achievement with
Excellence
Promote an organised body
of design work to an
audience using visual
communication techniques
Clearly promote an organised
body of design work to an
audience using visual
communication techniques
Effectively promote an
organised body of design work
to an audience using visual
communication techniques
Student instructions
Introduction
This activity requires you to use visual communication techniques to effectively
promote an organised body of student design work to an audience, in a set of
presentation sheets.
Teacher note: Adapt the details above to suit your context.
You will work individually.
This activity will take approximately 4 weeks of in- and out-of-class time. Your
teacher will specify a due date.
You will be assessed on how effectively you are able to organise the body of work
and use visual communication techniques to promote it to an audience.
Task
There are several stages to this task. Complete all stages.
See Student Resource A for further guidance.
Audience
Before you begin your work, choose a specific audience for your promotion.
Teacher note: You might choose to specify the intended audience.
Choose an idea
Choose a body of design work that you like. You can choose it from your own work,
the work of another student(s), or some combination.
Teacher note: Adapt this instruction to suit your context.
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Internal assessment resource Design and Visual Communication 1.36B v3 for Achievement
Standard 91069
PAGE FOR STUDENT USE
Identify the characteristics of the audience that you are aiming the promotion at.
Consider what is likely to attract the audience to the work.
Research visual presentations
Look at a range of visual presentations and evaluate the design features in terms of
their visual communication techniques and composition principles.
You could use presentations from any source, e.g. reference books, advertising and
the Internet.
Generate and record your initial ideas
Generate different initial ideas for your presentation as preliminary sketches.
The inspiration for your initial ideas can be from any source, e.g. your research
material, other ideas you have seen, and/or your own creative ideas.
Consider what visual communication techniques will help you to present the work
favourably to your audience.
Develop your design idea
Choose your best idea, considering the following:

why you have chosen the idea

how you think the idea can be developed further.
Develop and refine your idea in a convincing and effective way, using visual
communication techniques.
Carry out more research if it will help you to develop your presentation idea further.
Complete your presentation
Complete your presentation, following your design idea. You may find that you need
to modify your design as you work.
Aim to make your body of design work clear and effective, this would include;

convincing, high quality presentation

accuracy of layout

precise execution of techniques

visual impact

appropriate for the brief and the audience.
Convincing could mean that your design work is presented in a way such as; it is
credible and realistic, the relationship between the graphic and text elements works
together to give a persuasive feel, there is a united look between the graphic and text
elements. There are other ways in which your design work could be presented in
convincing ways, discuss this with your teacher.
This resource is copyright © Crown 2015
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Internal assessment resource Design and Visual Communication 1.36B v3 for Achievement
Standard 91069
PAGE FOR STUDENT USE
Student Resource A: Further guidance
Researching visual presentations
Consider:

the visual communication media that are being used (digital and/or traditional)

the way communication features are promoted and communicated

the composition principles present and the way they are being used

the overall effect.
Generating and recording your initial ideas
You can use traditional media or digital visual communication techniques.
Consider:

the effective features of your presentation ideas

whether your presentation ideas have visual impact for the intended audience.
Developing your design idea
As you develop your idea, think about the decisions you make and consider:

how your changes have improved the idea

how it addresses the intended audience

what other changes you could make to further improve the idea

how you have used visual communication techniques for visual impact.
Completing your presentation
Your presentation sheets will:

show the purposeful selection and application of visual communication
techniques

use computer applications and/or traditional media and composition techniques

make the best use of composition principles, such as alignment, proximity,
repetition, contrast, positive/negative space and/or focal point

not exceed A2 in size.
Check that your presentation:

selects and presents an organised body of student-generated design work

includes evidence of the use of compositional techniques

demonstrates accurate layout and precise execution of visual communication
techniques

uses images (e.g. sketches, instrumental drawings, wall charts, display boards,
PowerPoint display, photographs) to promote your body of design work clearly
and effectively to your audience

has visual impact

effectively promotes the design work to the intended audience. This means that
the presentation should be a high quality convincing presentation, showing
accuracy of layout, visual impact and precise execution of techniques.
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Internal assessment resource Design and Visual Communication 1.36B v3 for Achievement Standard 91069
PAGE FOR TEACHER USE
Assessment schedule: Design and Visual Communication 91069 But does it look good?
Evidence/Judgements for Achievement
Evidence/Judgements for Achievement
with Merit
Evidence/Judgements for Achievement
with Excellence
The student selects and promotes an organised
body of student-generated design work (their own
or another student’s) to an audience, using visual
communication techniques in a visual
presentation.
The student selects and clearly promotes an
organised body of student-generated design work
(their own or another student’s) to an audience,
using visual communication techniques in a visual
presentation.
The student selects and effectively promotes an
organised body of student-generated design work
(their own or another student’s) to an audience,
using visual communication techniques in a visual
presentation.
The student selects and presents features of the
body of work to the audience in a set of
presentation sheets.
The student selects and presents features of the
body of work to the audience in a set of
presentation sheets.
The student selects and presents features of the
body of work to the audience in a set of
presentation sheets.
For example:
The student purposefully selects and applies
visual communication techniques in their
presentation, such as illustrations,
positive/negative space, repetition or contrast, and
demonstrates layout and composition skills and
visual impact.
The student purposefully selects and effectively
applies visual communication techniques in their
presentation, such as illustrations,
positive/negative space, repetition or contrast.
The student’s visual presentation, which may
include the planning and design work, shows the
use of composition principles.
The presentation uses visual communication
techniques that are appropriate for the promotion
to the audience.
The presentation promotes the body of work to the
audience.
The student uses visual communication
techniques in their presentation work, such as
illustrations, positive/negative space, repetition or
contrast.
The presentation is clear, and appropriate to the
audience and the context of the brief.
For example:
The student’s visual presentation, which may
include the planning and design work, shows the
use of composition principles.
The presentation purposefully selects and applies
visual communication techniques that are
appropriate for the promotion to the audience.
The presentation displays the key features of the
body of work with visual impact, using high quality
presentation skills, accuracy of layout and precise
execution of techniques.
The presentation clearly promotes the body of
work to the audience.
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The student presents a high quality visual
presentation that is well organised, convincing and
has visual impact.
The presentation demonstrates accurate layout
and the precise execution of visual communication
techniques.
The presentation is clear, and is appropriate to the
context of the brief and audience.
For example:
The student’s visual presentation, which may
include the planning and design work, shows the
use of composition principles.
The student purposefully selects and applies
visual communication techniques that are
appropriate for the promotion to the audience.
The presentation displays the key features of the
body of work with visual impact, using high quality
presentation skills, accuracy of layout and precise
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Internal assessment resource Design and Visual Communication 1.36B v3 for Achievement Standard 91069
PAGE FOR TEACHER USE
execution of techniques.
The presentation clearly and effectively promotes
the body of work to the audience, i.e. with visual
impact.
Final grades will be decided using professional judgement based on a holistic examination of the evidence provided against the criteria in the
Achievement Standard.
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