Press Release

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PRESS RELEASE
Contact: Clyne Media, Inc.
Tel: (615) 662-1616
Fax: (615) 662-1636
FOR IMMEDIATE RELEASE
WAVES’ VIRTUAL STOCK SOFTWARE DISTRIBUTION SYSTEM
ENHANCES AVAILABILITY OF STUDIO DEVIL VIRTUAL TUBE
AMPLIFICATION PLUGINS
— Studio Devil products are now always in stock at end-users’ favorite authorized Studio Devil
retailers —
KNOXVILLE, TN, June 30, 2010 — Waves Audio announces that Studio Devil Virtual Tube
Amplification will be joining Waves’ pioneering Virtual Stock Software Distribution (VSSD)
fulfillment program, as an alternative means of product distribution. Now, the complete range
of Studio Devil products will always be accessible to end users, through their favorite
authorized Studio Devil retailer, and they will never be “out-of-stock.”
After customers purchase a Studio Devil product, the dealer will enter the order number and
instantly receive unique serial numbers, printed on a receipt or given to the customer. These
numbers unlock the copy-protected software, which is then available for download at the
customer’s discretion.
Studio Devil provides the best in simulated tube amplifier tone to audio systems through their
proprietary vacuum tube modeling techniques. Studio Devil’s industry acclaimed Virtual Tube
Amplification software products have been bundled with SONY Acid Music Studio, Cakewalk
SONAR, and other leading software and hardware products. Studio Devil Virtual Tube
Amplification software products are also made available to end users as standalone
applications and plugins for Audio Units, VST, and Pro Tools RTAS-compatible systems,
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delivering the most realistic tube amplifier tone, and the most expressive and dynamic guitar
and bass amp modeling to musicians, engineers and enthusiasts worldwide.
Stated Marc Gallo, CEO, Studio Devil Virtual Tube Amplification, “Joining the Waves
distribution channel was a very smart choice for us. Studio Devil is growing at an accelerated
rate, and this partnership brings us a huge market presence with near-zero overhead, allowing
us to keep our resources focused on continuing to produce new products with the best tube
amp modeling algorithms available.”
About VSSD
Waves’ VSSD allows dealers to go online, enter a customer’s order into the system, and
instantly receive unique serial numbers to unlock the customer’s copy-protected software,
which is downloaded by the user. This “virtual stock” eliminates dealer inventory costs, while
providing customers with the products they need. Other manufacturers including PreSonus,
Rob Papen, TC Electronic and Toontrack have also partnered with Waves to take advantage
of the VSSD program for distribution. To find out more, contact Waves at vssd@waves.com.
For more information, please visit www.studiodevil.com and www.waves.com.
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About Waves Ltd.:
Waves is a leading provider of audio DSP solutions for professional, broadcast, and consumer
electronics audio markets. Waves has over 15 years of expertise in the development of
psycho-acoustic signal processing algorithms that leverage knowledge on the human
perception of hearing to radically improve perceived sound quality. Waves’ award-winning
processors are utilized to improve sound quality in the creation of hit records, major motion
pictures, and popular video games worldwide. Waves offers computer software solutions as
well as hardware plus software solutions for the professional and broadcast markets. Under its
Maxx brand, Waves offers semiconductor and licensable algorithms for consumer electronics
applications. Waves’ Maxx technologies dramatically enhance audio performance and are
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used by industry leaders such as Sony, Sanyo, JVC, Toshiba, and many others. For more
information, visit the Waves web site at http://www.waves.com.
All other product names and trademarks are the property of their respective owners, which are in no way
associated or affiliated with Waves.
Waves Contacts:
North America Offices:
Waves, Inc., 2800 Merchants Drive, Knoxville, TN 37912;
Tel: 865-909-9200, Fax: 865-909-9245, Email: info@waves.com, Web: http://www.waves.com
Corporate Headquarters Israel:
Waves Ltd., Azrieli Center, The Triangle Tower, 32nd Floor
Tel Aviv 67023, Israel; Tel: 972-3-608-4000, Fax: 972-3-608-4056, Email: info@waves.com,
Web: http://www.waves.com
Waves Public Relations:
Clyne Media, Inc., 169-B Belle Forest Circle, Nashville, TN 37221;
Tel: 615-662-1616, Fax: 615-662-1636, Email: robert@clynemedia.com,
Web: http://www.clynemedia.com
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