School of Arts & Sciences – Assessment Plan
BA – Communications Major—Electronic Media Concentration
School Of Arts and Sciences Mission Statement
The School of Arts and Sciences engages the University’s intellectual community in the full richness and depth
of the human experience. SAS provides a common, cohesive understanding of the foundations and directions
of human thought as represented in the liberal arts and sciences and develops the skills to form and
communicate ideas, beliefs, and knowledge for all Tiffin University students. SAS offers majors grounded in
the arts and sciences that develop within each student the intellectual skills and abilities required for a
successful professional career or admission to graduate school.
Program Rationale / Purpose Statement
The Bachelor of Arts degree in Communications offers students a thorough grounding in communication
theory, practice and ethics along with practical knowledge and skills for majors interested in electronic media.
Three complimentary interests drive the degree program:
1. To offer communication curricula that is aligned with Tiffin University’s mission of offering professional
education.
2. To offer major and minor concentrations that give students the professional and technical skills they need for
employment opportunities across different communication fields.
3. To develop solid oral, written and electronic communication skills for its majors and students taking
communications courses to fulfill university requirements.
Market / Recruitment Target Statement
The communications program seeks to recruit students who want to major in one of the three areas of
communication offered at Tiffin while receiving a comprehensive general education in a small university
environment. As a professionally focused major, the faculty strives to link communication theory with practice
so students will be prepared to enter the field with the knowledge and skills to be successful. The strength of
the program is in its ability to offer students individual attention in an atmosphere where they can interact, grow
and develop as communicators in a close-knit and dynamic educational community.
Goals of the Program / Corresponding Classes
Students will understand and demonstrate
acceptable writing skills appropriate to
communicating effectively for electronic
media organizations.
COM 218 – News Writing
COM 235 – Sport Writing for Marketing and Promotions
COM 329 – Writing and Producing for the Electronic Media
ENG 262 – Editing
Students will understand and demonstrate
acceptable digital and graphic design COM 204 – Visual Communication, Graphics and
Presentational Strategies
techniques.
Intended Outcomes / Assessment Criteria
Intended Outcome 1:
Students will understand and demonstrate acceptable writing skills appropriate to communicating effectively for
electronic media organizations.
Assessment Criteria:
Students will develop their writing skills for their electronic media foundation courses in COM 218 or COM
235 or COM 329 or ENG 262. This will be demonstrated by 80% of students achieving a “B” or higher on their
final project in COM 218 or COM 235 or COM 329 or ENG 262.
Intended Outcome 2:
Students will understand and demonstrate acceptable digital and graphic design techniques.
Assessment Criteria:
Students will develop their digital and graphic design techniques in COM 204. This will be demonstrated by
80% of students achieving a “B” or higher on their final project in COM 204.
Created: August 2009