INTERVIEW OPPORTUNITY
ATTN.: TALK SHOWS/NEWS DIRECTORS/PUBLIC AFFAIRS
FOR IMMEDIATE RELEASE
LYONS PR, SHERRY@LYONSPR.COM
Sherry Perez (301) 583-5164
DON’T FIND YOURSELF “UNDER PRESSURE”
THIS SUMMER ON THE ROADWAYS
Interviews available with tire expert to demonstrate easy tire maintenance ahead of Memorial Day and
summer travel and discuss importance of properly inflated tires
WHAT:
Memorial Day Travel &Tire Safety Interview/Story
WHO:
TIRE EXPERT or Rubber Manufacturers Association representative
WHEN:
Monday, May 12 - Sunday, June 8, 2014; Interview days/times are flexible
HOW:
Contact Sherry Perez at Lyons PR to schedule an interview window – (301) 583-5164 or at
sherry@lyonspr.com
WHY: Poorly maintained and under inflated tires can put a quick end to summer road trips. Which is why in advance
of Memorial Day and the kickoff of the summer travel season, the Rubber Manufacturers Association (RMA) is
reminding motorists to “Be Tire Smart.” Under inflated tires waste gas, wears tires out quicker, and puts drivers at risk.
In addition, following a long winter in many parts of the country, the snow has given way to an epidemic of
potholes, causing havoc to many vehicles, so properly maintaining and checking your tires is more important
than ever.
Properly inflated tires can help save lives and money at the pump. Travel can be expensive, but simple tire maintenance
saves money. Drivers can save 11 cents per gallon at the pump and help their tires last longer with simple monthly
maintenance.
A tire expert/RMA spokesperson is available for on-camera interviews to discuss the importance of properly
inflated tires and demonstrate:
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How to check tire pressure with a tire pressure gauge
Where to find the correct inflation pressure on your vehicle (hint—it’s not on the tire)
Importance of checking tires when they are cold or haven’t been driven on for at least three hours
Penny Test to check tire tread depth
Inspect tread for damage – punctures, cuts, bulges
In preparation for Memorial Day and summer travel, as well as the 13th annual National Tire Safety Week (June 1-7),
RMA urges drivers to Be Tire Smart and take advantage of the easy money-saving solution that only takes a few
minutes. According to an RMA survey of drivers across the country, only 15% of Americans properly check their
tire pressure – leaving the majority with inflating gas bills and increasing their risk for accidents.
Recent survey data also revealed that motorists need a refresher course when it comes to proper tire care:

• Only 9% of vehicles had at least four properly inflated tires
• 69% of vehicles had at least one under inflated tire
• 18% of vehicles had at least one tire under inflated by at least 8 pounds per square inch (psi)
.
Note: Interviews with an RMA spokesperson or tire safety expert can be scheduled at your convenience
by contacting Lyons PR at 301-583-5164. B-roll is also available.
Suggested Questions
 How can properly inflated tires save money at the pump? How much can drivers save?
 When is the best time to check your tire pressure?
 How do you properly check tires’ tread?
 Do drivers need to check their tire pressure if they have a tire pressure monitoring system?
 Where can you find my vehicle’s recommended tire pressure?