Press Information
September 3, 2015
Philips personal care innovations deliver tailored and connected skin solutions for
consumers
Berlin, Germany – At this year’s Internationale Funkausstellung (IFA), taking place in Berlin, Germany,
from September 4-9, Royal Philips of the Netherlands (NYSE: PHG, AEX: PHI) is presenting innovations
that empower people to live healthier lives across the health continuum, from healthy living to
prevention, diagnosis, treatment and home care. The Philips Smart Shaver series 7000, Philips
SkinProfile device and Philips VisaPure Advanced have been specifically designed by experts to help
consumers achieve tailored solutions to respond to their unique needs and help make men and women
feel amazing.
Within beauty and grooming, consumers increasingly want products that incorporate innovative
technologies to deliver personalized results tailored to their needs. One factor that drives a need for
personalization is the skin. As our largest organ, it protects us from external factors such as the
weather, injury and bacteria, however, everyone’s skin is unique and requires different treatment to
protect and take care of it. Philips has created a number of innovative, devices that can be personalized
to offer unique treatments for individual skin types, while delivering visible results.
Utilizing this wealth of understanding about skin and the importance of
tailored care, Philips has created a connected shaver to bring men the
ultimate personalized shaving experience. The Philips Smart Shaver series
7000, the world’s first Bluetooth connected shaver, works alongside the
Philips Smart Shaver app to give each man a tailored shaving experience.
To ensure a personalized approach, the innovative Philips Smart Shaver
app acquires shaving data from the shaver itself via Bluetooth. The Philips
Smart Shaver app uses the consumer’s information it learns to offer personalized, expert guidance.
This includes pre-emptive tips based on past shaving routines, shaving issues and skin sensitivity. The
app allows customization of the shaver performance, via three sensitive shave modes, to give men a
comfortable shave that’s best suited for their skin and hair. Featuring anti-friction, microbead coated
comfort rings and a unique Gentle Precision blade system, the Philips Smart Shaver series 7000 glides
effortlessly over the skin, whilst delivering a close shave but protecting the skin 10 times better than
a regular blade1.
Women also have individual requirements for their skin, each woman’s skin is beautiful and unique,
meaning it requires different skincare products and routines to get the best results. 80 per cent of
women are wrong about their skin type and given the amount of choice women are faced with for
beauty products, it’s no surprise that research has shown that 70 per cent of women are not sure about
the skincare products they choose2.
1 *Philips test, 2015
2
Crystalize, Allure magazine, Typeface 2009; Bauman; Lisa test at Douglas NL, 2014
Philips is the first electronics brand to go a step further, by not only assessing the skin, but by also
personalizing the product based on a women’s skin type and needs. The new in-store, Philips
SkinProfile skin assessment and personalization device takes women through three stages of
assessment and personalization to tailor their skin care routine, so it works specifically for their skin
type.
A simple 15-minute, in-store assessment with Philips SkinProfile uses state of the art professional
diagnostic equipment to measure the levels of hydration, sebum, elasticity, pores and wrinkles in the
skin. It then takes an image of the face to assess the skin’s texture and pigmentation. This, along with
a questionnaire to determine lifestyle and skin concerns, gives women a deeper understanding of what
their skin needs and allows them to get personalized advice on their unique skin concerns from beauty
advisors, who will provide women with a personalized recommendation that best suits their needs and
skin type.
This recommendation includes which brush heads and attachments, as well
as the most suitable setting to use for their skin type, when using the Philips
VisaPure Advanced with SkinUnique personalized settings, an innovative athome facial beauty tool, combining gentle deep cleansing, facial massage
and refreshing eyecare. Thanks to the intelligent NFC (Near Field
Communication) tag in the attachments, the beauty consultant will
personalize the selected attachments based on the results of the skin
analysis. Each attachment will be programmed with a personalized
DualMotion program - a dedicated combination of rotation, vibration and
duration - to meet women’s specific skin type and needs. Personalized
programs, developed with European and Asian skin experts, are available to meet women’s skin needs,
to enable them to care for their skin and look healthy and radiant every day.
Women will be able to access their skin assessment results, their recommended routine and products
on www/Philips.com/myskincare.
“Our research shows that taking care of the skin is an important part of every beauty or grooming
routine in order to deliver confidence and leave people feeling great, whilst caring for their body in
the longer term.” says Jack van Strien, Business Group Leader Philips Personal Care. “By combining
innovative technology and an understanding of the importance of skin deep beauty, our latest Philips
beauty and male grooming tools provide solutions which deliver a brighter, healthier future for
everyone’s skin.”
For further information on the latest Philips innovations from IFA 2015, please visit
www.ifa.philips.com.
-ENDSFor further information, please contact:
Clare Moggridge
Global PR Team, BG Personal Care
Tel: +44 (0) 7715 895570
clare.moggridge@emanatepr.com
Anna Thomson
Senior Global PR Manager, BG Personal Care
Tel: +31 611 45 93 26
anna.thomson@philips.com
About Royal Philips:
Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on
improving people's lives through meaningful innovation in the areas of Healthcare, Consumer
Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2014 sales of EUR 21.4
billion and employs approximately 106,000 employees with sales and services in more than 100
countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient
lighting solutions and new lighting applications, as well as male shaving and grooming and oral
healthcare. News from Philips is located at www.philips.com/newscenter.