James Choi
Save the World with H30
Aluminum Made Bottled Water
Objective: This purpose of this brochure is to end the use of plastic bottles by resorting to
aluminum based products. By using a bottle made by H30, it is much more likely that
consumers will re-use and recycle due to the higher value of aluminum as well as its ecofriendly benefits.
Intended: The intended audience of this brochure is worldly conscious adult consumers who
have the ability to influence younger generations and generations after them.
What It Is and Where It Came From
H30 is a bottled water distributing company that was founded only recently by Jay
Seymour in an effort to reduce consumption and use of petroleum made products. Due to the
high volume of waste that exceeds our geographical capacity, Seymour thought that the simple
idea of replacing the 50 billion numbers of bottles bought each year with aluminum bottles had
the ability to make a difference in more ways than he imagined.
The Product
H30, is a next level product of bottled water that uses microscopic thin aluminum instead of
plastic to deliver an environmentally conscious way of taking water on-the-go. The idea of the
product started after an experience of seeing the dangerous effects of petroleum in communities
and the Earth. I believe this product has the ability to change the world, even if it may be only
replacing the existence of plastic bottles one day at a time. There are obviously some differences
in buying H30 as opposed to plastic bottles, primarily in cost, but there are several definitive
reasons why the impact of using H30 completely outweighs the differences.
The Basics
By replacing plastic bottles with aluminum bottles has the ability to make all the change
necessary to greatly reduce the use of petroleum, conserve oil and reduce fossil fuel emissions.
What all those three things have in common is their role in creating plastic. Simply put, with the
increased use of aluminum we can help the environment in a number of ways. But the great
thing about aluminum is that it has the ability to do more than just reduce harmful effects of
petroleum. Its abundant supply has the ability to be used more commonly in replacing
household products.
The Target
H30 primarily targets the environmentally conscious consumers and its success derives
from the scale of environmental awareness. Thus, for the reason this product came into
existence, H30 industries will supply a number of campaigns in order to reach as wide of an
audience as possible. Through efforts based on the framing theory, H30 will team up with the
media, non-profits, members of congress and leaders around the globe to create high definition
exposure and lasting effects.
The Money
Aluminum is the third most abundant element after oxygen and silicon and it is the most
abundant metal. Though this fact seems headed in the direction of a lower priced bottle, -- for
H30 it’s not. Here’s why. H30 manufactures its bottles the same way plastic bottles do, in
packages of 34-30 and only in bulk. The price paid for this package is about 3$ more than plastic
bottles. Don’t worry it pays off.
Benefits
Aluminum bottles unlike plastic have a near zero problem of attracting bacteria when
being refilled, unlike plastic bottles. Therefore, the likeliness of re-using the bottle is much
higher. The return on aluminum when recycled is much higher as well at nearly twice the return
of plastic. Be warned, if aluminum does take over the world that price will go down, but on the
flip side if aluminum usage does increase it has the ability to put new workers into refineries
and manufacturing.
Water in General
Water is inaccessible in parts of the world. This is saddening to know when thinking
about the fact that the world is 2/3 water. H30 started as a non-profit seeking to fix this
problem and to this day donates a package of water for every one bought in order to continue
efforts to provide water to places where it is unavailable. Water is a precious resource and
while we should continue to reserve it we should also be aware of the means in which it is
delivered.
The Founder
Jay Seymour got his first taste of environmental awareness when he was taking an
economics journalism course at the University of Southern California. After graduating he took
the year to travel the world and discovered the places where clean water was inaccessible.
After looking at how plastic bottles were being disposed in the country after being used he felt
confronted with another issue –waste. It was then he wanted to find a way to combine both