Create an Advertisement: APP Unit 8 Project
You will design an advertisement for any product of your choice. Your advertisement must be
ORIGINAL (you cannot copy an ad/commercial that has already been done!) Your
advertisement must play to people’s motivations and emotions, using and citing the theories
we’ve discussed in this unit.
Elements to be included:
- Biological/physiological motivation
- Experiential / social motivation
- Emotional influence
For each element:
- Use and cite an accepted theory of motivation / emotion, and apply it to a reason
people would purchase your product.
Your final advertisement can be in the format of your choice:
- Print Ad
An advertisement meant to convey the message in print, such as for a newspaper or
magazine. It must be in color.
- Sketch Storyboard
The storyboard (like a comic strip) that would be used prior to filming an advertisement.
It would have illustrations of the key scenes, plus descriptions of the action and dialogue
underneath. Illustrations must be in color.
- Picture Storyboard
See the criteria for the Sketch Storyboard above. Instead of illustrations, the scenes
would be depicted through photographs you stage.
- Video
A final video advertisement, such as for TV.
Final Products *****DUE THURSDAY JAN. 17, 2013****
- May be submitted via hard copy in class, orelectronically via email or Edmodo
- Advertisement (in one of the above formats)
- Write-up that explains your product and advertisement, and identifies and supports
(with theories) the elements of biological/physiological motivation, experiential / social
motivation, and emotional influence.
Name _______________________________
Staple this handout to your final Write-Up
Due: Thursday, January 17, 2013
Create an Advertisement – Project Grading Criteria
Biological / Physiological Motivation (evident in the ad, explained in the Write-Up)
1 2 3 4 5 The advertisement includes an aspect that creates a biological need to
purchase the product.
1 2 3 4 5 The biological motivation is supported by theory of how biological needs are
met, and that theory is clearly identified.
Experiential / Socio-Cultural Motivation (evident in the ad, explained in the Write-Up)
1 2 3 4 5 The advertisement includes an aspect that creates a motivation to purchase
the product that has been created by our society / culture, or the probable
experiences of a particular population.
1 2 3 4 5 The experiential or socio-cultural motivation is supported by theory of
learned motivation, and that theory is clearly identified.
Emotional Influence (evident in the ad, explained in the Write-Up)
1 2 3 4 5 The advertisement includes an aspect that creates a positive emotion
associated with the product.
1 2 3 4 5 The emotional element is supported by theory of how human emotion is
created, and that theory is clearly identified.
Overall
1 2 3 4 5 The advertisement is thoughtful and creative, has a high production value,
and clearly conveys the message(s).
1 2 3 4 5 The write-up is typed or NEATLY hand-written, has few grammatical errors,
and is organized in a way that clearly conveys the information.
______Total (out of 40)